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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar152017

Skechers Performance LA Marathon Puts Hyundai's Ioniq Hybrid In Driver’s Seat

By Barry Janoff

March 15, 2017: The Skechers Performance Los Angeles Marathon may focus on running, but it has made room to put Hyundai Motor America in the driver’s seat as the event’s official automotive partner.

Hyundai said it would use partnership to support its Ioniq Hybrid and Electric, which the automaker called "an important milestone in Hyundai's global sustainability strategy" and said is "the first vehicle in the world to offer three distinct electrified powertrains on a single, dedicated vehicle platform."

The deal includes "a wide range of race week activations through which runners and spectators will have the opportunity to experience the Ioniq."

On race day, March 19, the Ioniq Hybrid will serve as the lead car for the pro men's and women's fields. More than 25,000 people are expected to take part in the Marathon.

The vehicle will be showcased at the starting line at Dodger Stadium and at the finish line near the Santa Monica Pier, as well as at the Finish Festival.

In addition, Hyundai have a presence in the Health & Fitness Expo, where an Ioniq will be on display and Hyundai will give away branded items.

Financial terms were not shared.

Why the Skechers Performance Los Angeles Marathon?

"Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market," Mike O'Brien, vp-corporate and product planning for Hyundai Motor America, with headquarters about 100 miles up the coast in Santa Barbara, Calif., said in a statement.

In addition to title sponsor Skechers, partners include Big 5 Sporting Goods, Fitbit, Air France, Muscle Milk, Clif, Angel City Brewery, Keck Medicine of USC, Gatorade Endurance, UPS, Los Angeles Sports & Entertainment Commission, Los Angeles Tourism & Convention Board and the City of Beverly Hills.

Many groups are planning to use the Skechers Performance Los Angeles Marathon — which begins at Dodger Stadium and ends near the Santa Monica Pier — as a platform to reach consumers and other brands.

Among them: LA2024, nearly 90 charities, Guinness World Records and the World Baseball Classic, which will promote the Final Four and championship games in Dodger Stadium, scheduled for March 21 and March 22, respectively.

Why the L.A. Marathon? "Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market."

"One special event we are attaching ourselves to is the Los Angeles Marathon," Erin Sloneker, director, marketing partnerships, international for MLB, told NYSportsJournalism. “We will have a table set up and other activation during the Marathon to get people excited about the WBC games coming there the next week.

"We also will be present during the (LA Big 5 Sporting Goods) 5K (on March 18), which beings and ends at Dodger Stadium," said Sloneker.

According to Sheri Wish, vp-business development for Conqur Endurance Group, the organizer of the race, "Partnering with a world-renowned and reputable automotive manufacturer like Hyundai further enhances our collaboration with leading brands and is a great addition to our expanding portfolio of global partners.”

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