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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Mar152017

Skechers Performance LA Marathon Puts Hyundai's Ioniq Hybrid In Driver’s Seat

By Barry Janoff

March 15, 2017: The Skechers Performance Los Angeles Marathon may focus on running, but it has made room to put Hyundai Motor America in the driver’s seat as the event’s official automotive partner.

Hyundai said it would use partnership to support its Ioniq Hybrid and Electric, which the automaker called "an important milestone in Hyundai's global sustainability strategy" and said is "the first vehicle in the world to offer three distinct electrified powertrains on a single, dedicated vehicle platform."

The deal includes "a wide range of race week activations through which runners and spectators will have the opportunity to experience the Ioniq."

On race day, March 19, the Ioniq Hybrid will serve as the lead car for the pro men's and women's fields. More than 25,000 people are expected to take part in the Marathon.

The vehicle will be showcased at the starting line at Dodger Stadium and at the finish line near the Santa Monica Pier, as well as at the Finish Festival.

In addition, Hyundai have a presence in the Health & Fitness Expo, where an Ioniq will be on display and Hyundai will give away branded items.

Financial terms were not shared.

Why the Skechers Performance Los Angeles Marathon?

"Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market," Mike O'Brien, vp-corporate and product planning for Hyundai Motor America, with headquarters about 100 miles up the coast in Santa Barbara, Calif., said in a statement.

In addition to title sponsor Skechers, partners include Big 5 Sporting Goods, Fitbit, Air France, Muscle Milk, Clif, Angel City Brewery, Keck Medicine of USC, Gatorade Endurance, UPS, Los Angeles Sports & Entertainment Commission, Los Angeles Tourism & Convention Board and the City of Beverly Hills.

Many groups are planning to use the Skechers Performance Los Angeles Marathon — which begins at Dodger Stadium and ends near the Santa Monica Pier — as a platform to reach consumers and other brands.

Among them: LA2024, nearly 90 charities, Guinness World Records and the World Baseball Classic, which will promote the Final Four and championship games in Dodger Stadium, scheduled for March 21 and March 22, respectively.

Why the L.A. Marathon? "Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market."

"One special event we are attaching ourselves to is the Los Angeles Marathon," Erin Sloneker, director, marketing partnerships, international for MLB, told NYSportsJournalism. “We will have a table set up and other activation during the Marathon to get people excited about the WBC games coming there the next week.

"We also will be present during the (LA Big 5 Sporting Goods) 5K (on March 18), which beings and ends at Dodger Stadium," said Sloneker.

According to Sheri Wish, vp-business development for Conqur Endurance Group, the organizer of the race, "Partnering with a world-renowned and reputable automotive manufacturer like Hyundai further enhances our collaboration with leading brands and is a great addition to our expanding portfolio of global partners.”

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