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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jan162019

After Super Bowl LIII, Hyundai Driving Off The Official NFL Sponsorship Lot

By Barry Janoff

January 16, 2019: Auto industry media is reporting that Hyundai would not renew its alliance as the official vehicle and SUV of the NFL when its four-year deal ends after Super Bowl LIII.

Quoting Dean Evans, CMO for Hyundai Motor America, at the Detroit Auto Show, media said the company would not renew the deal but would still maintain significant NFL presence.

That would include presenting sponsor for the NBC’s Sunday Night Football kickoff show (the top-rated show on TV) and its Genesis brand — which has been the official luxury vehicle for the NFL — as sponsor for ESPN’s Monday Night Football halftime, according to Automotive News, AutoSpies.com and CarScoops.com.

Hyundai also has NFL team deals that include the Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers.

As part of its NFL deal, Hyundai has also been an official sponsor for the NFL Draft and Kickoff Weekend.

Hyundai in 2015 replaced GM, which had been the NFL’s official automotive partner since 2001.

Among rival companies that might seek to fill the slot, Ford is the league’s official truck partner, Toyota is a sponsor for NBC’s Sunday Night Football halftime as well as Fox’s Thursday Night Football halftime.

Hyundai Motor Group division Kia is the official auto partner for the NBA, Chevrolet the official category partner for MLB, Honda is the NHL’s North American partner.

Hyundai is going out with its pedal to the metal, including a 60-second spot during the first quarter of Super Bowl LIII on CBS Feb. 3 and a 30-second pre-game spot.

This marks the brand’s 11th Super Bowl national broadcast presence in the past 12 years.

The long, humorous spot will star actor Jason Bateman touting the company’s Hyundai Shopper Assurance, which it said has “transformed the car buying process, providing customers with a frictionless, efficient and transparent experience.”

The 2020 Palisade, Hyundai's new flagship premium three-row SUV (available at dealerships summer 2019), will make its TV ad debut in a 30-second spot that will air during the AFC Championship Game between the New England Patriots and Kansas City Chiefs on Sunday, Jan. 20, on CBS.

The spot will then run during Super Bowl LIII pre-game programming.

Hyundai said it would also have experiential marketing activations in Atlanta, site of Mercedes-Benz Stadium, in which the game will be played.

That includes presence outside Centennial Park at Super Bowl Live, and inside the Georgia World Congress Center as the presenting sponsor of the Super Bowl Experience Driven by Hyundai.

Hyundai said it would host 30 current and former NFL legends for exclusive autograph signings.

Evans, via the car company, said of Hyundai’s Super Bowl LIII activation, "This is a real differentiator for Hyundai, and with national advertising starting for the program, we expect it to continue to drive traffic to our dealers and improve the perception of our brand."

Hyundai Super Plans: Jason Bateman, SUV Palisade, Atlanta Takeover

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