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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jan162019

After Super Bowl LIII, Hyundai Driving Off The Official NFL Sponsorship Lot

By Barry Janoff

January 16, 2019: Auto industry media is reporting that Hyundai would not renew its alliance as the official vehicle and SUV of the NFL when its four-year deal ends after Super Bowl LIII.

Quoting Dean Evans, CMO for Hyundai Motor America, at the Detroit Auto Show, media said the company would not renew the deal but would still maintain significant NFL presence.

That would include presenting sponsor for the NBC’s Sunday Night Football kickoff show (the top-rated show on TV) and its Genesis brand — which has been the official luxury vehicle for the NFL — as sponsor for ESPN’s Monday Night Football halftime, according to Automotive News, AutoSpies.com and CarScoops.com.

Hyundai also has NFL team deals that include the Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers.

As part of its NFL deal, Hyundai has also been an official sponsor for the NFL Draft and Kickoff Weekend.

Hyundai in 2015 replaced GM, which had been the NFL’s official automotive partner since 2001.

Among rival companies that might seek to fill the slot, Ford is the league’s official truck partner, Toyota is a sponsor for NBC’s Sunday Night Football halftime as well as Fox’s Thursday Night Football halftime.

Hyundai Motor Group division Kia is the official auto partner for the NBA, Chevrolet the official category partner for MLB, Honda is the NHL’s North American partner.

Hyundai is going out with its pedal to the metal, including a 60-second spot during the first quarter of Super Bowl LIII on CBS Feb. 3 and a 30-second pre-game spot.

This marks the brand’s 11th Super Bowl national broadcast presence in the past 12 years.

The long, humorous spot will star actor Jason Bateman touting the company’s Hyundai Shopper Assurance, which it said has “transformed the car buying process, providing customers with a frictionless, efficient and transparent experience.”

The 2020 Palisade, Hyundai's new flagship premium three-row SUV (available at dealerships summer 2019), will make its TV ad debut in a 30-second spot that will air during the AFC Championship Game between the New England Patriots and Kansas City Chiefs on Sunday, Jan. 20, on CBS.

The spot will then run during Super Bowl LIII pre-game programming.

Hyundai said it would also have experiential marketing activations in Atlanta, site of Mercedes-Benz Stadium, in which the game will be played.

That includes presence outside Centennial Park at Super Bowl Live, and inside the Georgia World Congress Center as the presenting sponsor of the Super Bowl Experience Driven by Hyundai.

Hyundai said it would host 30 current and former NFL legends for exclusive autograph signings.

Evans, via the car company, said of Hyundai’s Super Bowl LIII activation, "This is a real differentiator for Hyundai, and with national advertising starting for the program, we expect it to continue to drive traffic to our dealers and improve the perception of our brand."

Hyundai Super Plans: Jason Bateman, SUV Palisade, Atlanta Takeover

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