FIFA Partner Hyundai: Goal Of The Century Campaign For Women’s World Cup
Wednesday, July 19, 2023 at 07:42PM NYSJ Sports-Entertainment Business News Service
July 19, 2023: Hyundai Motor Company, an official global FIFA partner, said today it is launching an expanded “Goal of the Century’” global communications campaign with various brand initiatives for the FIFA Women's World Cup Australia & New Zealand 2023.
Hyundai said the campaign “builds on GOTC activation initiated during the FIFA World Cup Qatar 2022 that reflect Hyundai Motor's commitment to Sustainable, Innovative and Humane efforts around the world.”
“This year, Hyundai's Goal of the Century campaign expands on its previous efforts to create a sustainable world by focusing on social inclusivity for women," said Sungwon Jee, svp and global CMO at Hyundai Motor Company, said via the brand.
“The campaign embraces womanhood by not only supporting the FIFA Women's World Cup 2023, but also by celebrating the legacy and history of women's football."
As part of the new campaign, Hyundai Motor released an anchor spot with the central message, "How Far We've Come."
Hyundai said the message across the campaign “stands as a tribute to the remarkable history of women's football.
“It commemorates the significant progress achieved and highlights the enduring partnership between Hyundai Motor and the Women's World Cup, spanning an impressive 25 years and encompassing seven tournaments since 1999.”
"Looking back at how far women's football has come, Hyundai has an optimistic view of the future," Jee said.
"As a longtime supporter of the game since 1999, Hyundai aims to continue fostering inclusivity and equality throughout the sports world."
As part of its efforts, Hyundai Motor is sponsoring a special exhibition, "Calling the Shots: Faces of Women's Football," at the FIFA Museum July 20-Aug. 20, 2023.
The exhibition celebrates the heritage of players, staff and supporters who have contributed to the development of the Women's World Cup so far.
In addition, Hyundai Motor is resuming its partnership with Common Goal to support women's football-related activities.
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