Top
NEWS REAL

• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

POLL POSITION
The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA: Beats By Dre LeBron See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep102018

ESPN 'MNF' Halftime Show Gets Presenting Sponsor With Hyundai’s Genesis

NYSJ Sports-Entertainment Business News Service

September 10, 2018: Hyundai, now in its fourth season as an official NFL marketing partner, continues to add to its presence across the league, signing a deal naming its Genesis auto brand as the marquee sponsor for ESPN’s Monday Night Football Halftime Show.

The alliance begins tonight when ESPN airs a Monday Night Football season-opening double-header, with the New York Jets at Detroit Lions (7 PM ET) and Los Angeles Rams at Oakland Raiders (10:15 PM ET).

Financial terms of the deal were not disclosed.

The Genesis Monday Night Football Halftime Show — hosted by Suzy Kolber with Steve Young and Louis RiddicK — will be presented commercial free courtesy of Genesis.

A special custom opening each week will feature landmarks and vistas from the host city will introduce that week’s musical artist and flow into the halftime show, according to ESPN.

Hyundai this season also signed on as the new presenting sponsor of NBC’s Sunday Night Football Kickoff show, complete with marquee presence leading into the prime-time game each week.

“Everyone at Hyundai is excited for the start of the NFL season and the opportunity to engage with football fans across the country,” Dean Evans, CMO for Hyundai Motor America, said in a statement.

Hyundai and ESPN said that Genesis would be incorporated into Monday Night Football through several branding elements, including on-screen graphics, desk signage, tune-in messaging and audio mentions.

The brand will also receive commercial inventory throughout the season.
 
“Genesis is partnering with ESPN to re-define Monday Night Football halftime shows and expand our presence as the official luxury car of the NFL,” Manfred Fitzgerald, evp and global head of the Genesis brand, said in a statement.

“We bring culture into everything we do at Genesis and we’re excited to combine sports and music performance for Monday Night Football.”

According to both parties, the cornerstone of the agreement will be a “unique musical performance to close the halftime show, by a different artist each week.”

Week 1 will see Boyz II Men will perform a special tribute to Aretha Franklin in Detroit with special guest Tori Kelly.

ESPN said that on select Monday nights, these performances would be live, on the field, during halftime of the Monday Night Football game. Other artists to be featured during the season include Zac Brown Band, Ciara and Daughtry.

According to Renie Anderson, svp-NFL partnerships, sponsorship and consumer products, “One of the benefits of being a league partner is that Genesis has the ability to leverage this authentically with ESPN, unlike any other in their category.

“Having the NFL’s official luxury automobile have a presence in one of the premier brands across the entertainment landscape – Monday Night Football – is a perfect combination.”

Hyundai Gets Into Driver’s Seat For NBC Sunday Night Football

Back to Home Page