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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Sep102018

ESPN 'MNF' Halftime Show Gets Presenting Sponsor With Hyundai’s Genesis

NYSJ Sports-Entertainment Business News Service

September 10, 2018: Hyundai, now in its fourth season as an official NFL marketing partner, continues to add to its presence across the league, signing a deal naming its Genesis auto brand as the marquee sponsor for ESPN’s Monday Night Football Halftime Show.

The alliance begins tonight when ESPN airs a Monday Night Football season-opening double-header, with the New York Jets at Detroit Lions (7 PM ET) and Los Angeles Rams at Oakland Raiders (10:15 PM ET).

Financial terms of the deal were not disclosed.

The Genesis Monday Night Football Halftime Show — hosted by Suzy Kolber with Steve Young and Louis RiddicK — will be presented commercial free courtesy of Genesis.

A special custom opening each week will feature landmarks and vistas from the host city will introduce that week’s musical artist and flow into the halftime show, according to ESPN.

Hyundai this season also signed on as the new presenting sponsor of NBC’s Sunday Night Football Kickoff show, complete with marquee presence leading into the prime-time game each week.

“Everyone at Hyundai is excited for the start of the NFL season and the opportunity to engage with football fans across the country,” Dean Evans, CMO for Hyundai Motor America, said in a statement.

Hyundai and ESPN said that Genesis would be incorporated into Monday Night Football through several branding elements, including on-screen graphics, desk signage, tune-in messaging and audio mentions.

The brand will also receive commercial inventory throughout the season.
 
“Genesis is partnering with ESPN to re-define Monday Night Football halftime shows and expand our presence as the official luxury car of the NFL,” Manfred Fitzgerald, evp and global head of the Genesis brand, said in a statement.

“We bring culture into everything we do at Genesis and we’re excited to combine sports and music performance for Monday Night Football.”

According to both parties, the cornerstone of the agreement will be a “unique musical performance to close the halftime show, by a different artist each week.”

Week 1 will see Boyz II Men will perform a special tribute to Aretha Franklin in Detroit with special guest Tori Kelly.

ESPN said that on select Monday nights, these performances would be live, on the field, during halftime of the Monday Night Football game. Other artists to be featured during the season include Zac Brown Band, Ciara and Daughtry.

According to Renie Anderson, svp-NFL partnerships, sponsorship and consumer products, “One of the benefits of being a league partner is that Genesis has the ability to leverage this authentically with ESPN, unlike any other in their category.

“Having the NFL’s official luxury automobile have a presence in one of the premier brands across the entertainment landscape – Monday Night Football – is a perfect combination.”

Hyundai Gets Into Driver’s Seat For NBC Sunday Night Football

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