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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Aug302018

Hyundai Gets Into Driver’s Seat For 2018 NFL, NBC 'Sunday Night Football'

NYSJ Sports-Entertainment Business News Service

August 30, 2018:
To support its fourth season as an official NFL sponsor, Hyundai said it would unveil traditional, digital and experiential marketing “designed to enhance the experience for fans.”

A key element for Hyundai is signing on as the new presenting sponsor of NBC’s Sunday Night Football Kickoff show, complete with marquee presence leading into the prime-time game each week.

Hyundai’s NFL marketing program begins on Sept. 6 with the 2018 NFL Kickoff Driven by Hyundai in Philadelphia, leading to the Super Bowl LII champion Eagles hosting the Atlanta Falcons.

For the fourth consecutive season, Hyundai is the presenting sponsor of the NFL’s Kickoff celebration, this year at Penn’s Landing  (Columbus Boulevard at Market Street) in Philadelphia.

“Everyone at Hyundai is excited for the start of the NFL season and the opportunity to engage with football fans across the country,” Dean Evans, CMO for Hyundai Motor America, said in a statement.

“Our new NBC Sunday Night Football sponsorship is a perfect complement to our overall NFL marketing program and allows us to reach the NFL’s largest broadcast audience each week. Passion is a shared value between the NFL and Hyundai and we plan on showcasing that throughout the season.”’

As part of its activation, Hyundai will a sponsor a custom-branded content series, “Cover 2,” that will provide a close look at some of the league’s best rivalries.

Hyundai said the three-part series would bring together a former player from each of the teams playing that night, “who will discuss aspects of the rivalry that make it special to them, the fans and the teams, while driving around the home-team city in a Hyundai Santa Fe.”

The videos will run during three of this year’s match-ups: Baltimore Ravens at Pittsburgh  Steelers, (Sept. 30), Los Angeles Rams at San Francisco 49ers (Oct. 21) and Green Bay Packers at Minnesota Vikings (Nov. 25).

A 30-second version of each video will air during the broadcast and people will be directed to HyundaiUSA.com to watch the completed piece.

According to  Dan Lovinger, evp-advertising sales, for NBC Sports Group, “We’re excited to welcome Hyundai as the new presenting sponsor of our weekly Sunday Night Football Kickoff show, and to work with them to build an unparalleled marketing program to reach the largest, avid fan base in sports.”

Sunday Night Football has been prime time TV’s No. 1 show for an unprecedented seven consecutive seasons, averaging more than 18 million viewers each week last season.

NFL, NBC Sports Planning Full Day Takeover In Philly To Open ’18 Season

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