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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Main
Tuesday
Dec282010

Hyundai Unlocks Super Bowl XLV Drive With Sonata Hybrid Multi-Media Campaign

December 28, 2010: Hyundai will be among a parking lot filled with auto companies advertising on Fox during Super Bowl XLV. So to help get a fast start on the competition, the car maker will unveil the first TV spot in a planned national multi-media campaign for the Sonata, the brand's first hybrid model, on Dec. 31 during CBS's telecast of college football's Hyundai Sun Bowl.

Hyundai has purchased three 30-second spots on Fox during Super Bowl XLV on Feb, 6, 2011 from Cowboys Stadium. Thirty-second spots for the NFL's big game are going for $2.8-$3 million, per industry analysts. Fountain Valley. Calif.-based Hyundai Motor America's lead agency is its in-house Innocean Worldwide Americas division.

Hyundai's Sonata will be the focus of a multi-media effort during the Sun Bowl and Super Bowl telecasts.According to Hyundai, the first Sonata Hybrid spot, "Anachronistic City," acknowledges that although the Sonata is not the first hybrid to market, it is the "smart challenger of conventional, early generation hybrids [representing] a sophisticated evolution of the technology, wrapped in a more appealing package."

The 30-second spot showcases a variety of inventions that were all innovative in their time, including 1880s-era high wheel bicycles, mid-century typewriters, a blimp, 1980s-era cell phones, a "portable" record turn-table, black-and-white TVs, silent movies a folding camera and even "jiggle belt" exercise machines. The Sonata then appears as the spot makes a point about how all technology evolves.

"Hybrid Sonata capitalizes on the learnings of hybrid models that have come before it, and advances the technology so that it's practical and affordable for a broader consumer audience – not just early adopters," John Krafcik, president and CEO, for Hyundai Motor America, said in a statement. "Like the 2.4-liter direct-injected Sonata and the 2.0-liter Sonata Turbo launched earlier this year, Sonata Hybrid demonstrates Hyundai's unique approach melding innovative technologies and emotional design into products more and more people want to put in their driveways."

Hyundai's title sponsorship of the Sun Bowl, being played in El Paso, Texas, includes eight  30-second spots. In addition to the Hybrid Sonata debut ad, Hyundai said it would include TV spots featuring the two other Sonata powertrains: the standard 2.4-liter gasoline direct injection model and the 2.0-liter turbo model. Hyundai's holiday campaign will continue on the Hyundai Sun Bowl featuring music from singing duo Pomplamoose.

Other automakers scheduled to run ads during Super Bowl XLV are Audi, BMW, Chrysler, General Motors, Kia, Mercedes-Benz and Volkswagen, in addition to Cars.com and Bridgestone tires.

Back to Super Bowl XLV

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December 28, 2010 | Unregistered Commenterwulijun

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July 25, 2011 | Unregistered Commenterlaizhang1

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