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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec282010

Hyundai Unlocks Super Bowl XLV Drive With Sonata Hybrid Multi-Media Campaign

December 28, 2010: Hyundai will be among a parking lot filled with auto companies advertising on Fox during Super Bowl XLV. So to help get a fast start on the competition, the car maker will unveil the first TV spot in a planned national multi-media campaign for the Sonata, the brand's first hybrid model, on Dec. 31 during CBS's telecast of college football's Hyundai Sun Bowl.

Hyundai has purchased three 30-second spots on Fox during Super Bowl XLV on Feb, 6, 2011 from Cowboys Stadium. Thirty-second spots for the NFL's big game are going for $2.8-$3 million, per industry analysts. Fountain Valley. Calif.-based Hyundai Motor America's lead agency is its in-house Innocean Worldwide Americas division.

Hyundai's Sonata will be the focus of a multi-media effort during the Sun Bowl and Super Bowl telecasts.According to Hyundai, the first Sonata Hybrid spot, "Anachronistic City," acknowledges that although the Sonata is not the first hybrid to market, it is the "smart challenger of conventional, early generation hybrids [representing] a sophisticated evolution of the technology, wrapped in a more appealing package."

The 30-second spot showcases a variety of inventions that were all innovative in their time, including 1880s-era high wheel bicycles, mid-century typewriters, a blimp, 1980s-era cell phones, a "portable" record turn-table, black-and-white TVs, silent movies a folding camera and even "jiggle belt" exercise machines. The Sonata then appears as the spot makes a point about how all technology evolves.

"Hybrid Sonata capitalizes on the learnings of hybrid models that have come before it, and advances the technology so that it's practical and affordable for a broader consumer audience – not just early adopters," John Krafcik, president and CEO, for Hyundai Motor America, said in a statement. "Like the 2.4-liter direct-injected Sonata and the 2.0-liter Sonata Turbo launched earlier this year, Sonata Hybrid demonstrates Hyundai's unique approach melding innovative technologies and emotional design into products more and more people want to put in their driveways."

Hyundai's title sponsorship of the Sun Bowl, being played in El Paso, Texas, includes eight  30-second spots. In addition to the Hybrid Sonata debut ad, Hyundai said it would include TV spots featuring the two other Sonata powertrains: the standard 2.4-liter gasoline direct injection model and the 2.0-liter turbo model. Hyundai's holiday campaign will continue on the Hyundai Sun Bowl featuring music from singing duo Pomplamoose.

Other automakers scheduled to run ads during Super Bowl XLV are Audi, BMW, Chrysler, General Motors, Kia, Mercedes-Benz and Volkswagen, in addition to Cars.com and Bridgestone tires.

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