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NEWS REAL

• The Oakland Raiders, playing their last season in the Bay Area before a planned move to Las Vegas for the 2020 NFL season, said they have signed a deal with AEG Facilities to operate their $2 billion, 65,000-seat stadium, now under construction. Full story here.

• SAP has launched “Call the Shots,” an interactive, online game that puts people in the shoes of Wimbledon champ Angelique Kerber the day before a big match. Players use SAP Tennis Analytics to get Kerber match-ready, by using data and insights to make decisions that will help – or potentially hurt – her success on the court the next day.

• FIBA, the international governing body for basketball, said the annual FIBA 3x3 World Tour Final would be held in Los Angeles 2020-23 in partnership with the Los Angeles Times media group. ‘This will undoubtedly cement the FIBA 3x3 culture in the build up to the Los Angeles 2028 Games,” said Andreas Zagklis, FIBA secretary general. 

• The IOC said that breaking (break-dancing), skateboarding, sport climbing and surfing have been provisionally included on the sports program for the 2024 Olympic Games in Paris. Skateboarding, sport climbing and surfing will make their debut on the Olympic program in Tokyo 2020.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

Wimbledon 2019
Gentlemen's Singles Seeding
1. DJOKOVIC, Novak (SRB)
2. FEDERER, Roger (SUI)
3. NADAL, Rafael (ESP)
4. ANDERSON, Kevin (RSA)
5. THIEM, Dominic (AUT)
6. ZVEREV, Alexander (GER)
7. TSITSIPAS, Stefanos (GRE)
8. NISHIKORI, Kei (JPN)
9. ISNER, John (USA)
10. KHACHANOV, Karen (RUS)

Ladies' Singles Seeding
1. BARTY, Ashleigh (AUS)
2. OSAKA, Naomi (JPN)
3. PLISKOVA, Karolina (CZE)
4. BERTENS, Kiki (NED)
5. KERBER, Angelique (GER)
6. KVITOVA, Petra (CZE)
7. HALEP, Simona (ROU)
8. SVITOLINA, Elina (UKR)
9. STEPHENS, Sloane (USA)
10. SABALENKA, Aryna (BLR)
11. WILLIAMS, Serena (USA)

Source: All England Lawn and Tennis Club

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 21-23
1. Toy Story 4 $121M
2. Child’s Play $14M
3. Aladdin $13.2M
4. Men In Black International $10.7M
5. Secret Life of Pets 2 $10.3M
6. Rocketman $5.6M
7. John Wick 3 $4M
8. Godzilla $3.8M
9. Anna $3.6M
10. Dark Phoenix $3.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Globetrotters Our Sleeves See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Dec282010

Hyundai Unlocks Super Bowl XLV Drive With Sonata Hybrid Multi-Media Campaign

December 28, 2010: Hyundai will be among a parking lot filled with auto companies advertising on Fox during Super Bowl XLV. So to help get a fast start on the competition, the car maker will unveil the first TV spot in a planned national multi-media campaign for the Sonata, the brand's first hybrid model, on Dec. 31 during CBS's telecast of college football's Hyundai Sun Bowl.

Hyundai has purchased three 30-second spots on Fox during Super Bowl XLV on Feb, 6, 2011 from Cowboys Stadium. Thirty-second spots for the NFL's big game are going for $2.8-$3 million, per industry analysts. Fountain Valley. Calif.-based Hyundai Motor America's lead agency is its in-house Innocean Worldwide Americas division.

Hyundai's Sonata will be the focus of a multi-media effort during the Sun Bowl and Super Bowl telecasts.According to Hyundai, the first Sonata Hybrid spot, "Anachronistic City," acknowledges that although the Sonata is not the first hybrid to market, it is the "smart challenger of conventional, early generation hybrids [representing] a sophisticated evolution of the technology, wrapped in a more appealing package."

The 30-second spot showcases a variety of inventions that were all innovative in their time, including 1880s-era high wheel bicycles, mid-century typewriters, a blimp, 1980s-era cell phones, a "portable" record turn-table, black-and-white TVs, silent movies a folding camera and even "jiggle belt" exercise machines. The Sonata then appears as the spot makes a point about how all technology evolves.

"Hybrid Sonata capitalizes on the learnings of hybrid models that have come before it, and advances the technology so that it's practical and affordable for a broader consumer audience – not just early adopters," John Krafcik, president and CEO, for Hyundai Motor America, said in a statement. "Like the 2.4-liter direct-injected Sonata and the 2.0-liter Sonata Turbo launched earlier this year, Sonata Hybrid demonstrates Hyundai's unique approach melding innovative technologies and emotional design into products more and more people want to put in their driveways."

Hyundai's title sponsorship of the Sun Bowl, being played in El Paso, Texas, includes eight  30-second spots. In addition to the Hybrid Sonata debut ad, Hyundai said it would include TV spots featuring the two other Sonata powertrains: the standard 2.4-liter gasoline direct injection model and the 2.0-liter turbo model. Hyundai's holiday campaign will continue on the Hyundai Sun Bowl featuring music from singing duo Pomplamoose.

Other automakers scheduled to run ads during Super Bowl XLV are Audi, BMW, Chrysler, General Motors, Kia, Mercedes-Benz and Volkswagen, in addition to Cars.com and Bridgestone tires.

Back to Super Bowl XLV

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