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• DAZN, the live and on-demand sports streaming platform, named its boxing broadcast team, led by Hall of Fame boxer Sugar Ray Leonard, Brian Kenny, Kay Adams, Chris Mannix and LZ Granderson. They will work their inaugural event when world heavyweight champion Anthony Joshua faces Alexander Povetkin on Sept. 22 from Wembley Stadium.

• In recognition of the company’s 50th anniversary, Ralph Lauren has signed a deal with MLB and his hometown New York Yankees to create create a limited-edition Ralph Lauren Yankees collection, including a classic baseball jacket, New Era baseball cap, Wilson baseball glove and a Rawlings commemorative baseball. Lauren himself will throw out the ceremonial first pitch on Sept. 20 before the Yankees host the Boston Red Sox in Yankee Stadium.

• The NFL Foundation said it would contribute $1 million to Hurricane Florence relief efforts. The contribution will be distributed to organizations that will address the immediate needs of those impacted throughout the Carolinas and other areas.

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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec282010

Hyundai Unlocks Super Bowl XLV Drive With Sonata Hybrid Multi-Media Campaign

December 28, 2010: Hyundai will be among a parking lot filled with auto companies advertising on Fox during Super Bowl XLV. So to help get a fast start on the competition, the car maker will unveil the first TV spot in a planned national multi-media campaign for the Sonata, the brand's first hybrid model, on Dec. 31 during CBS's telecast of college football's Hyundai Sun Bowl.

Hyundai has purchased three 30-second spots on Fox during Super Bowl XLV on Feb, 6, 2011 from Cowboys Stadium. Thirty-second spots for the NFL's big game are going for $2.8-$3 million, per industry analysts. Fountain Valley. Calif.-based Hyundai Motor America's lead agency is its in-house Innocean Worldwide Americas division.

Hyundai's Sonata will be the focus of a multi-media effort during the Sun Bowl and Super Bowl telecasts.According to Hyundai, the first Sonata Hybrid spot, "Anachronistic City," acknowledges that although the Sonata is not the first hybrid to market, it is the "smart challenger of conventional, early generation hybrids [representing] a sophisticated evolution of the technology, wrapped in a more appealing package."

The 30-second spot showcases a variety of inventions that were all innovative in their time, including 1880s-era high wheel bicycles, mid-century typewriters, a blimp, 1980s-era cell phones, a "portable" record turn-table, black-and-white TVs, silent movies a folding camera and even "jiggle belt" exercise machines. The Sonata then appears as the spot makes a point about how all technology evolves.

"Hybrid Sonata capitalizes on the learnings of hybrid models that have come before it, and advances the technology so that it's practical and affordable for a broader consumer audience – not just early adopters," John Krafcik, president and CEO, for Hyundai Motor America, said in a statement. "Like the 2.4-liter direct-injected Sonata and the 2.0-liter Sonata Turbo launched earlier this year, Sonata Hybrid demonstrates Hyundai's unique approach melding innovative technologies and emotional design into products more and more people want to put in their driveways."

Hyundai's title sponsorship of the Sun Bowl, being played in El Paso, Texas, includes eight  30-second spots. In addition to the Hybrid Sonata debut ad, Hyundai said it would include TV spots featuring the two other Sonata powertrains: the standard 2.4-liter gasoline direct injection model and the 2.0-liter turbo model. Hyundai's holiday campaign will continue on the Hyundai Sun Bowl featuring music from singing duo Pomplamoose.

Other automakers scheduled to run ads during Super Bowl XLV are Audi, BMW, Chrysler, General Motors, Kia, Mercedes-Benz and Volkswagen, in addition to Cars.com and Bridgestone tires.

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