Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

MLB OPENING DAYS SCHEDULE

Sunday April 2
• NY Yankees @ Tampa Bay Rays 1 PM ET ESPN
• SF Giants @ Arizona Diamondbacks 4 PM ET ESPN 2
• Chicago Cubs @ St. Louis Cardinals 8:35 PM  ET ESPN

Monday April 3
• Miami Marlins @ Washington National
• Atlanta Braves @ NY Mets 1 PM ET ESPN
• Pittsburgh Pirates @ Boston Red Sox
• Colorado Rockies @ Milwaukee Brewers
• Toronto Blue Jays @ Baltimore Orioles
• Detroit Tigers @ Chicago White Sox
• KC Royals @ Minnesota Twins
• Philadelphia Phillies @ Cincinnati Reds
• San Diego Padres @ LA Dodgers 4 PM ET ESPN
• Cleveland Indians @ Texas Rangers
• Seattle Mariners @ Houston Astros
• LA Angels @ Oakland Athletics 10 PM ET ESPN 2

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

'Destiny 2': Worldwide Reveal March 30 (See March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan182017

Hyundai Keeping It Real For Super Bowl Ad To Be Shot, Edited During The Game

By Barry Janoff

January 18, 2017: Lady Gaga was thinking out of the halftime box by suggesting she might want to perform her show on the roof of Houston’s NRG Stadium during Super Bowl LI on Feb. 5.

The advertising equivalent might be Hyundai Motor America, which said that it's 90-second ad would be shot "during the game (to) capture some of the best off-the-field Super Bowl moments."

The spot would then be edited to run in what is called the "post-gun" slot, which is the first commercial break immediately following the conclusion of the game and just before awarding of the Vince Lombardi Trophy.

Hyundai has given the task of making this quick turn-around happen to director Peter Berg (Patriots Day, Deepwater Horizon, Lone Survivor), Film 45, Pony Show Entertainment and lead agency Innocean Worldwide, Huntington Beach, Calif., which will work to shoot, edit and produce the 90-second spot in real time.

This would be the ninth Super Bowl broadcast appearance in ten games for Hyundai Motor America, which is the official car and SUV for the NFL and an official Super Bowl sponsor.

"Super Bowl is the biggest day in advertising, and following our incredibly successful 2016, we wanted to push the creativity and storytelling even further," Dean Evans, CMO for Hyundai Motor America, said in a statement. "Our brand commitment is to make things better."

He then cryptically added, "And we are going to give some deserving fans an experience they will never forget."

Hyundai said it would unveil two teasers this weekend during the AFC and NFC Championship games (on CBS and Fox, respectively), featuring NFL legends Joe Montana and Mike Singletary.

The company said the teasers would "begin to hint at Hyundai's program."

Hyundai’s spot last year during Super Bowl 50, "First Date" (with Kevin Hart), was among the leaders in post-game surveys.

The company said its Super Bowl marketing platform would also include on-site activation at Super Bowl Live, a free nine day fan fest under the auspices of the Houston Super Bowl Host Committee, which will feature live music, entertainment and sponsor activations.

Other car companies that have purchased time during Super Bowl LI include General Motors (Buick), Honda, Kia and Mercedes-Benz.

The car category was tops in ad spend during Super Bowl 50, with nine companies driving a total of $86.4 million during the Big Game broadcast, according to researching and consulting firm Kantar Media, NY.

That figure was down from $96.8 million during Super Bowl XVIX (nine companies) and a category record $113.4 million during Super Bowl XLVIII (11 companies), per Kantar.

Hyundai, in its second year as an official NFL sponsor, also has team alliances with the Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers.

Anheuser-Busch Brews Bevy Of Creative For Big Game

Hollywood Super Bowl Playbook: Stars, Aliens, Pirates

Fox Eyes Biggest Ad Spend In Super Bowl History

Intel Takes Tom Brady 360 Degrees To Super Bowl

Houston Super Bowl Committee In Tune With Home-Grown Talent

To Reboot Image, GNC Will Play In Super Bowl LI

Super Bowl Could Have $200M Impact On Houston

Pepsi Delivers Super Bowl Promo With Papa John's

Bud Light Channels Willy Wonka For Super Bowl Campaign

Back to Home Page