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• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

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The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Mar082018

‘Inspired’ Iceland Plans To Make A Big Splash With FIFA World Cup Marketing

By Barry Janoff

March 8, 2018: Iceland is a small nation with big plans, including making the most of its time on the global stage of the FIFA World Cup.

Claiming that it is exciting to be “part of something big, even when you are small,” Iceland has unveiled a multi-platform campaign in advance of the nation’s first appearance in FIFA World Cup history.

Whatever its outcome might be on the pitch, Iceland has already made global soccer history by becoming the smallest nation by population — 340,000-350,000 — to ever compete in the World Cup.

The second smallest nation to qualify this year — Uruguay with a population of 3.4 million.

The nation has sent its message worldwide: “Inspired by Iceland,” a joint marketing initiative managed by Promote Iceland in cooperation with the government, tourism, trade and other stakeholders in the nation.

The campaign, which includes TV, Internet and social media, was launched via a message delivered by Iceland President Guðni Th. Jóhannesson and First Lady Eliza Reid, who invited the world to “share in the nation's excitement” by joining #TeamIceland, a digital hub designed to celebrate all things Icelandic.

“Win or lose, there is always the excitement of being part of something big, even when you are small.,” offers the President and First Lady, seen kicking a soccer ball in the presidential residence.

Adds First Lady Reid, ”Come along for the celebration, everyone is welcome no matter what you're a fan of, what you believe in, or where you live, there is a place for you on our team."

The National Team has more than 40 marketing partners. Its official kit provider is Italian sports manufacturing company Erreà.

The nation begins its first World Cup quest on June 16 against Argentina, population 37 million, and winners of two World Cups (1978, 1986) with three other finals appearances (1930, 1990, 2014).

Iceland’s Group D also includes Croatia (population 4.3 million and making its fifth World Cup appearance since 1998) and Nigeria (population 185 million, making its sixth World Cup appearance since 1994).

Despite the odds against it, Iceland is confident it could have strength in numbers, which includes recruiting fans from around the globe.

Part of the “Inspired by Iceland” is encouraging people to join #TeamIceland.

Via Facebook or e-mail, people can generate a digital Iceland National Team jersey with their own squad number and their “Icelandic” name.

According to the campaign, Icelanders' surnames are made up of the first name of their father or mother, combined with “dóttir” for daughter and “son” for son.

Thus, a woman named Emily whose father is named Peter would Emily Petersdóttir on her jersey. A man whose name is Don and whose father is named Dylan would have on his jersey Don Dylansson.

Everyone who joins "Team Iceland" will also have the opportunity to win a trip to Iceland to watch the National Team on TV. (Details here.)

Some other things Icelanders would like people to know about Iceland:

• Iceland is a Nordic island country of Europe located in the North Atlantic Ocean.

• The capital is Reykjavik.

• The official language is Icelandic.

• Iceland runs almost completely on renewable energy.

• Most Icelanders are descendants of Norse and Gaelic settlers.

World Cup

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