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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jan192011

On The Green: Can Jim Furyk Ace Golf's Marketing Void Left By Tiger Woods?

By Barry Janoff, Executive Editor

Jim Furyk is building his marketing portfolio, having already added three new sponsors in 2011.January 19, 2011: With Tiger Woods' star still dim in the marketing sky, companies are looking elsewhere to boost their golf-related alliances in  order to reach the lucrative golf category consumer. Westin Hotels & Resorts has found a strong option, signing a deal with Jim Furyk, winner of the 2010 FedEx Cup and 2010 PGA Tour Player of the Year.

Financial terms were not disclosed. This is Furyk's third new deal of the year, joining Sungard IT services and software firm and RBC Bank.

According to Westin, a division of Starwood Hotels & Resorts Worldwide, Furyk will appear in marketing campaigns, wear the Westin logo on his hat at the more than 20 events and will make appearances at resort locations throughout the year on behalf of Westin and the Starwood Preferred Guest loyalty program.

Furyk makes about $11-$13 million in endorsements, according to industry analysts, which also include TaylorMade-adidas, Diageo's Johnnie Walker and Marquis Jets.

The deal with Furyk also intensifies the battle for golf consumer dollars among hotel firms. Rival  InterContinental Hotels Group recently signed a five-year deal making it an official partner of the PGA Tour, Champions Tour and Nationwide Tour in the hotel and resort category.

The sponsorship of Furyk is in line with Westin and SPG's sponsorship of the 2010 U.S. Open tennis tournament and US Open Live, where fans could watch live streaming of matches in progress at the U.S. Open Web site.

“Our sponsorship of championship golfer Jim Furyk highlights our emphasis on promoting a healthy and active lifestyle in a way that will resonate with Westin loyalists and attract new travelers and golf enthusiasts to the brand,” Brian Povinelli, vp-brand management, North America, for Westin Hotels & Resorts, said in a statement. “A long-time fan of Westin, Furyk credits the brand’s wellness programming with helping him perform at his best. We’re thrilled to sponsor him as he kicks off a new year of world-class golf tournaments and ensure he is prepared to excel on the course when staying in our hotels.”

Furyk is currently ranked No. 5 in the world and No. 3 among U.S. golfers. He has 16 career wins on the PGA Tour and 45 top ten finishes since 2006.

According to Furyk, “I am excited to become part of the Westin family and am truly a long-time fan of the brand. I've stayed at Westin hotels all over the world and I credit the brand’s 'Heavenly Bed' and 'Heavenly Shower' with helping me perform at my absolute best while on the road."

Although he still is expected to earn about $60 million in endorsements this year, Woods has lost more than $30 million in deals over the past two years, since his one-car accident during Thanksgiving Day weekend 2008 opened his private life to public scrutiny. Among the companies that have ended their alliances with Woods are PepsiCo's Gatorade, Proctor & Gamble's Gillette, AT&T and Accenture. Golf icon Phil Mickelson is second behind Woods among all athletes with an estimated $52 million in endorsement deals.

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