Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep232013

IMG-GMCR Brew Pact Giving College Students/Athletes An Official Coffee System

By Barry Janoff

September 23, 2013: Lots of college students taking lots of tests equals, in an ideal world where the dreams of parents come true, lots of long hours in the library and lots of late nights with no sleep.

Collegiate sports marketing and media company IMG College might have a proactive study aid.

A new deal with Green Mountain Coffee Roasters makes GMCR's Keurig brewing product the “official coffee/tea System” at 25 of the more than 200 schools represented by IMG College, including UCLA, Arizona, Florida, Nebraska, Rutgers, Pittsburgh, Texas and Washington State.

Green Mountain said this would be its first major push into sports marketing. Financial terms were not disclosed.

Through the alliance, GMCR said it would each its target audience through on-campus sampling, in-stadium signage and branded videos on IMG College and Silver Chalice’s joint venture, Campus Insiders, an online digital network for college sports.

In addition, Keurig’s digital efforts will include advertising across the full IMG College portfolio on the official athletics Web sites of 75 universities. A social media campaign with sponsored Facebook posts and tweets will appear on the official social media sites at each of the 25 schools in the sponsorship.

Students can also expect to see school-branded brewers for 11 of the participating schools, according to IMG College.

There are 11.2 million undergraduate students ages 18-24 in the U.S., IMG Colleges said, citing statistics from U.S. Census.

“Through research and objective analysis we know reaching college students is a great way to build the brand with the next generation of Keurig users,” Dwight Brown, svp-Marketing Center of Excellence for Waterbury, VT-based GMCR, said in a statement.

"Through research and objective analysis we know reaching college students is a great way to build the brand with the next generation of Keurig users."

According to Andrew Judelson, svp-U.S. business development for IMG, “This partnership is a powerful way to influence young adults on campus and in their collegiate communities as well as to reach displaced fans around the country. GMCR will be introducing its Keurig products to a very large, engaged and impressionable audience at a time when these new consumers are starting a new life and developing brand affinities to last a lifetime.”

IMG College said that there are 27 million college sports fans 18-24 years old and that "college students have $117 billion in annual discretionary spending."

“There are 27 million college sports fans in this age group, more than any other sports platform,” echoed Brown. "Many of the students have grown up with a Keurig in their home and only know how to brew coffee through single-cup technology. By reaching students in the dorm, Keurig is able to help shape and build the next generation of our customer base by establishing the Keurig system as an essential part of the college experience.”

IMG Eyes College Colors, Jell-O

Back to Home Page