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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug122013

That Old University Try: IMG Talks College Colors, Jell-O Jigglers, Possible Sale

By Barry Janoff

August 12, 2013: In 2012, 49 million fans attended college football games, and CFB boasted 173 million fans, according to IMG College, the marketing, licensing, sponsorship and media communications division of global sports, media and fashion firm IMG Worldwide that specializes in collegiate athletic programs.

With the 2013 college football season en route, Collegiate Licensing Co., an affiliate of IMG College, and NCAA Football have unveiled the second annual College Colors Day Spirit Cup competition.

The Facebook-based friendly rivalry includes 165 colleges and universities, each vying for a top Spirit Cup award of $10,000 toward its general scholarship fund.

Now through Aug. 29, people are being directed to a dedicated Facebook page to pledge for their favorite college or university. Visitors will have the opportunity to win prizes and discounts through an instant win game, view and submit photos to the College Colors Day fan photo gallery and download a custom Facebook cover photo promoting their school for College Colors Day. (Full details here.)

Last year's winner was Penn State.

The Colors competition comes as IMG College is unveiling a product that also revels in university colors and mascots: Jell-O jigglers.

In conjunction with Kraft, IMG College has partnered with four universities to create molds in the colors and shapes of the Arkansas Hog, Florida Gator, Texas Horns and the Michigan “M.”

Three of the four schools were among the top 100 party universities in the U.S. in a new survey from FiestaFrog.com: Florida No. 10)  Texas (No. 12) Michigan (No. 17).

The product is not to be confused with the Mike and Sulley Jell-O jigglers mold that Kraft recently created to support the movie, Monsters University.

Kraft is using each school’s intellectual property prominently on package. The product is being promoted through IMG College’s video board and official athletic Web site inventory, game day publications and on-campus sampling.

These and other campaigns are being activated as Forstmann Little & Co., a New York-based private equity firm that owns IMG Worldwide, has begun what it called a "strategic evaluation of alternative courses of action that may be taken in connection with IMG Worldwide. During this process, the full range of alternatives, including a possible sale of IMG, will be considered."

According to Forstmann Little, "A definitive timetable has not been set and there can be no assurance that this process will result in a sale of IMG."

Forstmann Little and IMG said they would not make any further comment regarding the situation "until the process is complete or until further disclosure becomes appropriate."

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