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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct082009

IMG Joins Yankees, Cowboys In College Market Revenue-Generating Venture

October 8, 2009: Global sports, entertainment and media company IMG Worldwide has entered into an agreement with Legends Hospitality Management to provide premium seat licensing (PSL), suite and ticket sales services to the college market.

Financial details were not revealed, but the two sides called it a "50/50 joint venture" to be known as IMG-Legends. Legends, which is owned the New York Yankees, Dallas Cowboys, Goldman Sachs and CIC Partners, is a sports business enterprise developed to help team owners, stadium operators and athletic directors increase revenue through such service offerings as concessions, retail and premium seat sales. The partnership will initially focus on PSL programs but will also offer Legends’ ability to provide food and beverage concessions to fans.

The $1.2 billion Cowboys Stadium, which opened for business over the summer, was partially funded by a "one-of-a-kind PSL and suite program that generated more than five times the previous record sold in any stadium," according to IMG and Legends.

An article in The New York Times last year on PSLs in the NFL reported, "Until the Cowboys introduced drastically higher prices for their stadium . . . teams initially sold their [PSLs] for a few hundred dollars to $10,000. The Cowboys are marketing their high-end seats as a luxury product, pricing club seat licenses at $16,000, $35,000 and $50,000, before leading to $100,000 and $150,000 each." The Times article added that prior to the opening of Lincoln Financial Field in 2003, the Philadelphia Eagles "sold 29,000 seat licenses for $1,800-$2,700, raising $70 million. By contrast the Cowboys could raise as much as $300 million."

“This new partnership brings our college clients the expertise and proven track record of two of the most successful and popular sports franchises in the country,” Ted Forstmann, IMG’s chairman and CEO, said in a statement. “The Dallas Cowboys’ experience and model for developing PSL programs through Legends will be extremely valuable as we continue to develop new marketing and revenue opportunities for the top brands in college sports.”

Added Hal Steinbrenner, managing general partner of the Yankees, “Whether it’s in Yankee Stadium or on a college campus, fans want a high quality game environment. We’ve seen that fans [who] enjoy the seating and the game experience become loyal fans [who] return year after year.”  Back to Home Page