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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct082009

IMG Joins Yankees, Cowboys In College Market Revenue-Generating Venture

October 8, 2009: Global sports, entertainment and media company IMG Worldwide has entered into an agreement with Legends Hospitality Management to provide premium seat licensing (PSL), suite and ticket sales services to the college market.

Financial details were not revealed, but the two sides called it a "50/50 joint venture" to be known as IMG-Legends. Legends, which is owned the New York Yankees, Dallas Cowboys, Goldman Sachs and CIC Partners, is a sports business enterprise developed to help team owners, stadium operators and athletic directors increase revenue through such service offerings as concessions, retail and premium seat sales. The partnership will initially focus on PSL programs but will also offer Legends’ ability to provide food and beverage concessions to fans.

The $1.2 billion Cowboys Stadium, which opened for business over the summer, was partially funded by a "one-of-a-kind PSL and suite program that generated more than five times the previous record sold in any stadium," according to IMG and Legends.

An article in The New York Times last year on PSLs in the NFL reported, "Until the Cowboys introduced drastically higher prices for their stadium . . . teams initially sold their [PSLs] for a few hundred dollars to $10,000. The Cowboys are marketing their high-end seats as a luxury product, pricing club seat licenses at $16,000, $35,000 and $50,000, before leading to $100,000 and $150,000 each." The Times article added that prior to the opening of Lincoln Financial Field in 2003, the Philadelphia Eagles "sold 29,000 seat licenses for $1,800-$2,700, raising $70 million. By contrast the Cowboys could raise as much as $300 million."

“This new partnership brings our college clients the expertise and proven track record of two of the most successful and popular sports franchises in the country,” Ted Forstmann, IMG’s chairman and CEO, said in a statement. “The Dallas Cowboys’ experience and model for developing PSL programs through Legends will be extremely valuable as we continue to develop new marketing and revenue opportunities for the top brands in college sports.”

Added Hal Steinbrenner, managing general partner of the Yankees, “Whether it’s in Yankee Stadium or on a college campus, fans want a high quality game environment. We’ve seen that fans [who] enjoy the seating and the game experience become loyal fans [who] return year after year.”  Back to Home Page