Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

Most Followed Teams On TWITTER
1. Real Madrid FC 23.9M
2. FC Barcelona 21.5M
3. Manchester United 11.4M
4. FC Barcelona 11.1M
5. Arsenal 10M
6. Chelsea 8.8M
7. Liverpool 7.5M
8. Real Madrid CF (2) 7.4M
9. Galatasaray SK 7M
10. Alhila FC 6.8M
11. Los Angeles Lakers 6.4M
12. Fenerbahçe SK
13. FC Barcelona (2) 5.5M
14. Selection Nacional 5.3M
15. Corinthians 5M
16. AC Milan 4.8M
17. PSG Officiel 4.6M
18. Juventus FC 4.5M
19. Flamengo 4.4M
20. Manchester City 4.4M
21. Miami Heat 4.2M
22. Golden State Warriors 3.8M
23. FC Bayern München 3.6M
25. Chicago Bulls 3.6M
Source: Twitter

WHAT YOU SAY!?

Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul302014

IMG Renews Licensing Deals With Sugar Bowl, Rose Bowl, Heisman Trophy Trust

Special to NYSportsJournalism.com

July 30, 2014: With college football season fast approaching, global marketing and representation firm IMG, through its licensing affiliate the Collegiate Licensing Company, has signed deals that extend and enhance current partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust to manage their respective trademark licensing programs.

The Allstate Sugar Bowl and the Rose Bowl presented by Northwestern Mutual both will host semi-final games as part of the CFB playoff series that begins this season.

Financial terms of the deals were not disclosed.

CLC currently represents nearly 200 collegiate properties, including 25 bowl games and the College Football Playoff, in the $4.6 billion retail market for collegiate products, according to IMG Worldwide.

“We are excited to extend our agreements with three of the most prestigious brands in college football,” Cory Moss, svp/managing director for CLC, said in a statement. “With unparalleled resources, deep expertise, and the broadest capabilities, CLC remains committed to developing cutting-edge initiatives and creative, customized solutions to help maximize each brand’s presence in the marketplace.”

In addition to title sponsor Allstate, Sugar Bowl marketing partners include AT&T, Chevy, Taco Bell, Hilton and Marriott.

Tournament of Roses partners include Disney, Macy's, Nike, Tiffany, American Airlines, Coca-Cola, Farmer's Insurance, Honda, Northwestern Mutual and FTD.

"CLC remains committed to developing cutting-edge initiatives and creative, customized solutions to help maximize each brand’s presence in the marketplace.”

The Heisman Trophy Trust, a CLC partner since 1999,  works with such marketing and media partners as Nissan, Aflac, Kellogg's, Wendy's and ESPN. The 2014 Heisman Trophy will be presented in New York in December on ESPN.

“The stewardship of The Heisman Trophy is a vital part of The Heisman Trust’s responsibilities," Rob Whalen, executive director for The Heisman Trophy Trust, said in a statement. "CLC understands that and has been a tremendous ally in the protection, management and development of The Heisman Trophy brand.”

According to Jeff Hundley, COO for the Sugar Bowl, "We look forward to leveraging the new College Football Playoff, along with the Bowl’s new partnership with the SEC and Big 12 Conferences, into greater excitement and expanded retail distribution of our merchandise, and we feel CLC is the best partner to help us accomplish that."

IMG College Brews Coffee Deal

IMG Eyes College Colors, Jell-O

Back to Home Page