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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul302014

IMG Renews Licensing Deals With Sugar Bowl, Rose Bowl, Heisman Trophy Trust

Special to NYSportsJournalism.com

July 30, 2014: With college football season fast approaching, global marketing and representation firm IMG, through its licensing affiliate the Collegiate Licensing Company, has signed deals that extend and enhance current partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust to manage their respective trademark licensing programs.

The Allstate Sugar Bowl and the Rose Bowl presented by Northwestern Mutual both will host semi-final games as part of the CFB playoff series that begins this season.

Financial terms of the deals were not disclosed.

CLC currently represents nearly 200 collegiate properties, including 25 bowl games and the College Football Playoff, in the $4.6 billion retail market for collegiate products, according to IMG Worldwide.

“We are excited to extend our agreements with three of the most prestigious brands in college football,” Cory Moss, svp/managing director for CLC, said in a statement. “With unparalleled resources, deep expertise, and the broadest capabilities, CLC remains committed to developing cutting-edge initiatives and creative, customized solutions to help maximize each brand’s presence in the marketplace.”

In addition to title sponsor Allstate, Sugar Bowl marketing partners include AT&T, Chevy, Taco Bell, Hilton and Marriott.

Tournament of Roses partners include Disney, Macy's, Nike, Tiffany, American Airlines, Coca-Cola, Farmer's Insurance, Honda, Northwestern Mutual and FTD.

"CLC remains committed to developing cutting-edge initiatives and creative, customized solutions to help maximize each brand’s presence in the marketplace.”

The Heisman Trophy Trust, a CLC partner since 1999,  works with such marketing and media partners as Nissan, Aflac, Kellogg's, Wendy's and ESPN. The 2014 Heisman Trophy will be presented in New York in December on ESPN.

“The stewardship of The Heisman Trophy is a vital part of The Heisman Trust’s responsibilities," Rob Whalen, executive director for The Heisman Trophy Trust, said in a statement. "CLC understands that and has been a tremendous ally in the protection, management and development of The Heisman Trophy brand.”

According to Jeff Hundley, COO for the Sugar Bowl, "We look forward to leveraging the new College Football Playoff, along with the Bowl’s new partnership with the SEC and Big 12 Conferences, into greater excitement and expanded retail distribution of our merchandise, and we feel CLC is the best partner to help us accomplish that."

IMG College Brews Coffee Deal

IMG Eyes College Colors, Jell-O

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