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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Mar122017

Verizon IndyCar Series Revving Up Marketing, Attendance, TV, Social Media

By Barry Janoff

March 11, 2017: Defining it as a "unique moment in the recent history of the Verizon IndyCar Series,"  all four major manufacturers have renewed and extended their alliances with the auto racing circuit.

Chevrolet and Honda on Friday (March 10) signed multi-year contract extensions to supply engines for the Verizon IndyCar Series.

Earlier this year, chassis maker Dallara and tire supplier Firestone signed multi-year extensions.

Financial terms of the four pacts were not disclosed.

The renewed alliances coincide with the start of the 2017 Verizon IndyCar Series season at the Firestone Grand Prix of St. Petersburg (March 12).

"This is a unique moment in the recent history of the Verizon IndyCar Series," Jay Frye, Indycar president of competition and operations, said in a statement.

"To have all of our major manufacturers locked in with us for the foreseeable future points to the fact that they all have bought into the vision for the Verizon IndyCar Series. It’s another sign of the positive momentum we continue to build as we grow this sport into the next decade," said Frye.

IndyCar also said that the alignment of all four manufacturers for multiple years "is a key component of (our) five-year plan for the Verizon IndyCar Series," unveiled in January.

Under the plan, aerodynamic regulations were frozen this season for the kits produced by Chevrolet and Honda in preparation for a universal aero kit to be used by all cars in 2018, according to IndyCar.

In addition to title sponsor Verizon, IndyCar Series non-endemic partners include Coors Light, New Era, Highland Mint, Jostens, Nike, Sherwin-Williams, SiriusXM and Tag Heuer.

Verizon IndyCar Series said that TV ratings and viewership of races "has increased 55%% over the past three years." Six events in 2016 reported record attendance, including the first announced sellout in the 100-race history of the Indianapolis 500 presented by PennGrade Motor Oil.

The racing circuit said its social media numbers also continue to build, with more than 482,000 followers on Facebook, 259,000 on Twitter and 91,000 on Instagram.

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.75 billion in 2017, up 3.1% from $5.58 billion in 2016, but behind the projected 4.5% increase in overall global sponsorship spending, according to research and consulting firm IEG, Chicago.

After the Firestone Grand Prix of St. Petersburg, the 2017 race schedule, which runs through September, includes the 101st Running of the Indianapolis 500 (May 28), the Phoenix Grand Prix, the Toyota Grand Prix of Long Beach (April 9), Road America, Mid-Ohio Sports Car Course and Watkins Glen Grand Prix International (Sept. 3).

Among the teams currently competing full-time in the Verizon IndyCar Series are A.J. Foyt Enterprises, Andretti Autosport, Chip Ganassi Racing, Rahal Letterman Lanigan Racing and Team Penske.

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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Prix May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17