Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb142012

Bridgestone/Firestone Extends Ride In The Fast Lane With IZOD IndyCar

By Barry Janoff

February 14, 2012: With the 2012 auto racing seasons fast approaching, Bridgestone Americas Tire Operations has signed a deal that keeps its Firestone brand aligned with Indycar as the IZOD IndyCar Series' official tire through "at least" 2014.

In addition, Firestone will remain as title sponsor and official tire to Firestone Indy Lights through the 2012 season. Bridgestone said that "negotiations are already underway to extend the IZOD IndyCar Series sponsorship and supply contract beyond 2014."

Financial terms of the deal were not disclosed.

Separately, IndyCar has entered into multi-year agreements with Discover Network and First Bankcard, a division of the First National Bank of Omaha, to offer a credit card program designed to provide rewards to fans of the sport.

Firestone will support its role as the official ire of IndyCar through TV, digital and print advertising; at-track hospitality; title sponsorship of the Firestone 550k at Texas Motor Speedway; and official tire designation at events. Firestone adds with the new deal an enhanced presence at the IZOD IndyCar Series Fan Village, an interactive experience for spectators at race events.

The Firestone brand has competed in every IZOD IndyCar Series race since the series' inception in 1996, and it has been the official tire and sole supplier since 2000, according to Bridgestone.

"Our company has actively supported IndyCar with more than just race tires, and we'll continue to remain highly visible through our promotional activities and marketing initiatives around the series," Al Speyer, executive director, Firestone Racing, said in a statement. "It has been great to have the support of Indycar and the IZOD IndyCar Series and Firestone Indy Lights teams throughout this process as we have extended our long-term, successful partnership for the second time in one year."

In March, 2011, BATO and Indycar agreed on a two-year extension that secured Firestone's official tire status for the 2012 and 2013 IZOD IndyCar Series seasons. The Firestone Indy Lights contract was set to expire at the end of 2011, but included in the new agreement is a provision for Firestone to continue as the official tire of the development series for an additional year.

"As the IZOD IndyCar Series ushers in a new era of competition in 2012 and beyond with the new Dallara DW12 and engine diversity, Firestone Racing is pleased to continue supplying our world-class racing tires to each and every car on the grid for at least the next three years," said Speyer. "And, as we look to identify the next generation of IZOD IndyCar Series stars, Firestone Indy Lights drivers will continue to hone their craft on Firestone Firehawk race tires for another season.

According to  Randy Bernard, CEO for Indycar, "Firestone continues to be a great fit for our sport, carrying on a 100-year-old tradition that began at Indianapolis Motor Speedway. When our new car takes its first competitive laps on the streets of St. Petersburg in March, all of our drivers will take great pride in knowing that they have a reliable tire designed to maximize performance."

Regarding the deal with Discover, there will be two card designs for card members to choose from: a vintage look highlighting the start of the 1960 Indianapolis 500 and a modern look featuring the 2012 IZOD IndyCar Series car.

“With this agreement, Discover is able to help the premier open-wheel auto racing series in North America reach their fan base in a new, rewarding way,” Kevin O’Donnell, vp-credit issuance at Discover, said in a statement. “The IndyCar Discover credit card is designed to help drive card member loyalty by offering tailored card benefits and exclusive access to events that card members care about most.”

Back to Home Page