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• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Feb142012

Bridgestone/Firestone Extends Ride In The Fast Lane With IZOD IndyCar

By Barry Janoff

February 14, 2012: With the 2012 auto racing seasons fast approaching, Bridgestone Americas Tire Operations has signed a deal that keeps its Firestone brand aligned with Indycar as the IZOD IndyCar Series' official tire through "at least" 2014.

In addition, Firestone will remain as title sponsor and official tire to Firestone Indy Lights through the 2012 season. Bridgestone said that "negotiations are already underway to extend the IZOD IndyCar Series sponsorship and supply contract beyond 2014."

Financial terms of the deal were not disclosed.

Separately, IndyCar has entered into multi-year agreements with Discover Network and First Bankcard, a division of the First National Bank of Omaha, to offer a credit card program designed to provide rewards to fans of the sport.

Firestone will support its role as the official ire of IndyCar through TV, digital and print advertising; at-track hospitality; title sponsorship of the Firestone 550k at Texas Motor Speedway; and official tire designation at events. Firestone adds with the new deal an enhanced presence at the IZOD IndyCar Series Fan Village, an interactive experience for spectators at race events.

The Firestone brand has competed in every IZOD IndyCar Series race since the series' inception in 1996, and it has been the official tire and sole supplier since 2000, according to Bridgestone.

"Our company has actively supported IndyCar with more than just race tires, and we'll continue to remain highly visible through our promotional activities and marketing initiatives around the series," Al Speyer, executive director, Firestone Racing, said in a statement. "It has been great to have the support of Indycar and the IZOD IndyCar Series and Firestone Indy Lights teams throughout this process as we have extended our long-term, successful partnership for the second time in one year."

In March, 2011, BATO and Indycar agreed on a two-year extension that secured Firestone's official tire status for the 2012 and 2013 IZOD IndyCar Series seasons. The Firestone Indy Lights contract was set to expire at the end of 2011, but included in the new agreement is a provision for Firestone to continue as the official tire of the development series for an additional year.

"As the IZOD IndyCar Series ushers in a new era of competition in 2012 and beyond with the new Dallara DW12 and engine diversity, Firestone Racing is pleased to continue supplying our world-class racing tires to each and every car on the grid for at least the next three years," said Speyer. "And, as we look to identify the next generation of IZOD IndyCar Series stars, Firestone Indy Lights drivers will continue to hone their craft on Firestone Firehawk race tires for another season.

According to  Randy Bernard, CEO for Indycar, "Firestone continues to be a great fit for our sport, carrying on a 100-year-old tradition that began at Indianapolis Motor Speedway. When our new car takes its first competitive laps on the streets of St. Petersburg in March, all of our drivers will take great pride in knowing that they have a reliable tire designed to maximize performance."

Regarding the deal with Discover, there will be two card designs for card members to choose from: a vintage look highlighting the start of the 1960 Indianapolis 500 and a modern look featuring the 2012 IZOD IndyCar Series car.

“With this agreement, Discover is able to help the premier open-wheel auto racing series in North America reach their fan base in a new, rewarding way,” Kevin O’Donnell, vp-credit issuance at Discover, said in a statement. “The IndyCar Discover credit card is designed to help drive card member loyalty by offering tailored card benefits and exclusive access to events that card members care about most.”

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