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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Sunday
Jan242010

Infiniti Campaign Putting The 'M' Into March Madness Marketing

The Infiniti M luxury sedan will get a lot of playing time during March Madness.January 24, 2010: Infiniti will use a major alliance with the NCAA Men's Division I basketball tournament, a multi-platform deal with ESPN and "official luxury vehicle" designations with powerhouse conferences SEC and the Big Ten to support the launch of its  2011 Infiniti M luxury sedan.

Financial details were not released, but the division of Nissan called it "the most comprehensive marketing initiative" in its 20-year history.

Infiniti said a "360-degree" approach includes TV on ESPN during college basketball for the rest of the current season and on CBS during "March Madness," print, an integrated package of sponsorships, content-driven original programming and online and social media extensions at USAToday.com, Twitter, Facebook and elsewhere. The campaign will build through March Madness to the 2010 NCAA Men's Division I Final Four April 3-5, which will take place in Indianapolis. Lead agency is TBWA/Chiat/Day, Playa del Rey, Calif.

Infiniti will break its first 2011 M luxury sedan TV spot debut during the tip-off of the NCAA championship on CBS. The multi-tier marketing will also support the 2010 Infiniti G as well as Infiniti's "Inspired Performance" brand messages.

Analysts said the alliance with March Madness will put Infiniti in touch with a large, attentive audience that fits well into the automaker's target demographics of 30-45-year-old upscale men. The Infiniti M is scheduled to go on sale at Infiniti dealers nationwide in Spring 2010. Base price was put at $48,000.

"College basketball, and particularly the NCAA championship tournament, is one of those special moments in time that everyone looks forward to every year," Ben Poore, vp-Infiniti Business Unit, said in a statement. "We're creating our own platform with our original themed content and new media applications and extensions to build awareness of Infiniti and our exciting Infiniti luxury performance vehicles."

In addition to TV, marketing elements on ESPN will include the Infiniti College Basketball Tip-Off, to air on ESPN prior to the start of eight top college match-ups; an "Inspiring Coaches" spotlight series on ESPN.com, ESPN mobile and the Infiniti Facebook page, which will look at such head basketball coaches as Mike Krzyzewski (Duke), Bill Self (Kansas), Tom Izzo (Michigan State), Billy Donovan (Florida) and Roy Williams (North Carolina); "What To Watch For" teasers during the week leading up to each Saturday primetime game, along with spots during the ESPNews "Infiniti Saturday Recap"; and "Game of the Night" branding on ESPN Mobile.

Designation as the "official luxury vehicle" of the SEC and Big Ten Conferences will include on-site fan experiences at conference championship tournaments. Infiniti has also formed an alliance with the National Association of Basketball Coaches as part of March Madness marketing.

"With this multi-platform approach and the creation of unique editorial content in conjunction with the National Association of Basketball Coaches, we're creating a great space from which to promote our brand and launch the exciting new Infiniti M sedan," said Poole.

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