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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan242010

Infiniti Campaign Putting The 'M' Into March Madness Marketing

The Infiniti M luxury sedan will get a lot of playing time during March Madness.January 24, 2010: Infiniti will use a major alliance with the NCAA Men's Division I basketball tournament, a multi-platform deal with ESPN and "official luxury vehicle" designations with powerhouse conferences SEC and the Big Ten to support the launch of its  2011 Infiniti M luxury sedan.

Financial details were not released, but the division of Nissan called it "the most comprehensive marketing initiative" in its 20-year history.

Infiniti said a "360-degree" approach includes TV on ESPN during college basketball for the rest of the current season and on CBS during "March Madness," print, an integrated package of sponsorships, content-driven original programming and online and social media extensions at USAToday.com, Twitter, Facebook and elsewhere. The campaign will build through March Madness to the 2010 NCAA Men's Division I Final Four April 3-5, which will take place in Indianapolis. Lead agency is TBWA/Chiat/Day, Playa del Rey, Calif.

Infiniti will break its first 2011 M luxury sedan TV spot debut during the tip-off of the NCAA championship on CBS. The multi-tier marketing will also support the 2010 Infiniti G as well as Infiniti's "Inspired Performance" brand messages.

Analysts said the alliance with March Madness will put Infiniti in touch with a large, attentive audience that fits well into the automaker's target demographics of 30-45-year-old upscale men. The Infiniti M is scheduled to go on sale at Infiniti dealers nationwide in Spring 2010. Base price was put at $48,000.

"College basketball, and particularly the NCAA championship tournament, is one of those special moments in time that everyone looks forward to every year," Ben Poore, vp-Infiniti Business Unit, said in a statement. "We're creating our own platform with our original themed content and new media applications and extensions to build awareness of Infiniti and our exciting Infiniti luxury performance vehicles."

In addition to TV, marketing elements on ESPN will include the Infiniti College Basketball Tip-Off, to air on ESPN prior to the start of eight top college match-ups; an "Inspiring Coaches" spotlight series on ESPN.com, ESPN mobile and the Infiniti Facebook page, which will look at such head basketball coaches as Mike Krzyzewski (Duke), Bill Self (Kansas), Tom Izzo (Michigan State), Billy Donovan (Florida) and Roy Williams (North Carolina); "What To Watch For" teasers during the week leading up to each Saturday primetime game, along with spots during the ESPNews "Infiniti Saturday Recap"; and "Game of the Night" branding on ESPN Mobile.

Designation as the "official luxury vehicle" of the SEC and Big Ten Conferences will include on-site fan experiences at conference championship tournaments. Infiniti has also formed an alliance with the National Association of Basketball Coaches as part of March Madness marketing.

"With this multi-platform approach and the creation of unique editorial content in conjunction with the National Association of Basketball Coaches, we're creating a great space from which to promote our brand and launch the exciting new Infiniti M sedan," said Poole.

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