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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar012010

Infiniti Continues Drive To 'Own' Auto Category During March Madness

2011 Infiniti MMarch 1, 2010: Infiniti said it plans to expand its presence in men's college basketball with a new deal making the automaker an "official corporate partner" of the 2010 NCAA Division I men's basketball championship and CBS Sports. Financial terms were not disclose.

The deal comes on the heals of Infiniti's multi-level, multi-platform sponsorships with ESPN, the National Association of Basketball Coaches, the Southeastern Conference and the Big Ten Conference.

The alliance with March Madness will focus on the 2011 Infiniti M performance luxury sedan, which goes on sale at Infiniti retailers nationwide on March 18.

Infiniti said a "360-degree" marketing approach includes TV on ESPN during college basketball for the rest of the current season and on CBS during "March Madness," print, an integrated package of sponsorships, content-driven original programming and online and social media extensions at USAToday.com, Twitter, Facebook and elsewhere. The campaign will build through March Madness to the 2010 NCAA Men's Division I Final Four April 3-5, which will take place in Indianapolis. Lead agency is TBWA/Chiat/Day, Playa del Rey, Calif.

Under its deal with CBS Sports, Infiniti will create original-content custom on-air features that bring "inspired college basketball and coaching stories to viewers during CBS Sports' broadcasts."  Infiniti also is the exclusive sponsor of CBSSports.com's marquee "Infiniti Bracket Challenge," which attracted 1.1 million players in 2009.  The winner of "CBSSports.com Bracket Challenge presented by Infiniti" will be awarded a new 2011 Infiniti M sedan.  (Fans can sign up for the bracket challenge at CBSSports.com.)

In addition, Infiniti will support NCAA.com's "March Madness on Demand" throughout the NCAA championship tournament (MMOD had 7.5 million unique visitors in 2009, per CBS Sports).

 "This is our second year of involvement as a major sponsor of college sports through individual conference partnerships and now, what we believe is one of the most exciting sporting events of the year, the NCAA Division I Men's Basketball Championship on CBS Sports," Ben Poore, vice president, Infiniti Business Unit, said in a statement.  "The tournament on CBS Sports is also the ideal showcase for the broadcast debut of our all-new 2011 Infiniti M performance luxury sedan and our message, 'Inspiration changes the game.'"

Infiniti Putting The 'M' Into March Madness Marketing

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