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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct242014

Fans Of Cal-Oregon Football Rivalry Get New Weapon With Intel's Pocket Avatars

By Barry Janoff

October 24, 2014: Game 3 of the World Series will be played tonight (Oct. 24) in AT&T Park between the host San Francisco Giants and the visiting Kansas City Royals.

Some 30 miles down the road, the University of California-Berkeley will be hosting Pac-12 rival Oregon in the first college football game to be played in Levi's Stadium, the new $1.2 billion home of the NFL's San Francisco 49ers.

To keep things even more interesting than they will be, both Cal and Oregon have partnered with IMG College and Intel Corp., which is an official partner with Levi's Stadium, to produce exclusive Pocket Avatars, a messaging application that offers consumers a "unique and fun way to communicate via animated avatars."

The branded avatars, available in Intel’s Pocket Avatar app, will enable fans of the Golden Bears to send personalized messages in their own voice to one another or to fans of the rival Ducks, and vise versa. A free app is available for both iOS and Android.

Cal fans can select “Golden” from the Pocket Avatars app; Duck Fans will be able to select “Speedy." (Listen to a sample Speedy message here.)

There is an Intel Plaza at Levi’s Stadium, and the company said they would be showcasing the Pocket Avatars and instant message application on site.

According to Intel and IMG College, which is the college sports marketing division of global sports marketing and representation firm IMG, fans can use the characters to record a personalized, 3-D video message — in their own voice! — mirroring the users’ facial gestures. Fans can then send the message to friends, family and hated rivals via text, email, social networks such as Facebook and Twitter, or the Pocket Avatars app itself.

For those fans who might want to trash-talk the opposing side with expletive-deleted or messages with racial or other offensive slurs, IMG College and Intel said the app will not be user-friendly.

"Pocket Avatars does not employ any real-time filters for language or content, but Intel does have 'Terms of User' guidelines which restrict inappropriate use of their product," said Andrew Giangola, vp-strategic communications for IMG College. "Intel can remove a user who violates their terms of use once they become aware of any inappropriate usage. Intel could also delete a message so it’s not distributed further."

According to Giangola, Intel grants users "quite a lot of control with regard to whom they message.  Should a user wish to stop seeing content or messages from another user, they provide controls to either block or delete contacts from their Pocket Avatars friend list." (Details here.)

Cal and Oregon currently are the only two universities licensed with Pocket Avatars. But that could expand, especially considering that IMG College represents more than 200 universities. Intel said there are more than 60 avatars in the Pocket Avatars app and that new characters are introduced on a regular basis.

Sales of college-related merchandise is a $4.6 billion category, according to IMG College.

"The plan is to see how this pilot performs and then evaluate," said Giangola. "There is no doubt that this is a cutting-edge digital product, Intel is a great company, and this has a chance to drive royalties to schools while providing something really cool to fans. These college-branded avatars are a great example of using digital technology to enhance and build fan engagement . . . particularly in getting millennials connected to a team."

Sales Of College-Related Merchandise Now A $4.6 Billion Category

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