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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct242014

Fans Of Cal-Oregon Football Rivalry Get New Weapon With Intel's Pocket Avatars

By Barry Janoff

October 24, 2014: Game 3 of the World Series will be played tonight (Oct. 24) in AT&T Park between the host San Francisco Giants and the visiting Kansas City Royals.

Some 30 miles down the road, the University of California-Berkeley will be hosting Pac-12 rival Oregon in the first college football game to be played in Levi's Stadium, the new $1.2 billion home of the NFL's San Francisco 49ers.

To keep things even more interesting than they will be, both Cal and Oregon have partnered with IMG College and Intel Corp., which is an official partner with Levi's Stadium, to produce exclusive Pocket Avatars, a messaging application that offers consumers a "unique and fun way to communicate via animated avatars."

The branded avatars, available in Intel’s Pocket Avatar app, will enable fans of the Golden Bears to send personalized messages in their own voice to one another or to fans of the rival Ducks, and vise versa. A free app is available for both iOS and Android.

Cal fans can select “Golden” from the Pocket Avatars app; Duck Fans will be able to select “Speedy." (Listen to a sample Speedy message here.)

There is an Intel Plaza at Levi’s Stadium, and the company said they would be showcasing the Pocket Avatars and instant message application on site.

According to Intel and IMG College, which is the college sports marketing division of global sports marketing and representation firm IMG, fans can use the characters to record a personalized, 3-D video message — in their own voice! — mirroring the users’ facial gestures. Fans can then send the message to friends, family and hated rivals via text, email, social networks such as Facebook and Twitter, or the Pocket Avatars app itself.

For those fans who might want to trash-talk the opposing side with expletive-deleted or messages with racial or other offensive slurs, IMG College and Intel said the app will not be user-friendly.

"Pocket Avatars does not employ any real-time filters for language or content, but Intel does have 'Terms of User' guidelines which restrict inappropriate use of their product," said Andrew Giangola, vp-strategic communications for IMG College. "Intel can remove a user who violates their terms of use once they become aware of any inappropriate usage. Intel could also delete a message so it’s not distributed further."

According to Giangola, Intel grants users "quite a lot of control with regard to whom they message.  Should a user wish to stop seeing content or messages from another user, they provide controls to either block or delete contacts from their Pocket Avatars friend list." (Details here.)

Cal and Oregon currently are the only two universities licensed with Pocket Avatars. But that could expand, especially considering that IMG College represents more than 200 universities. Intel said there are more than 60 avatars in the Pocket Avatars app and that new characters are introduced on a regular basis.

Sales of college-related merchandise is a $4.6 billion category, according to IMG College.

"The plan is to see how this pilot performs and then evaluate," said Giangola. "There is no doubt that this is a cutting-edge digital product, Intel is a great company, and this has a chance to drive royalties to schools while providing something really cool to fans. These college-branded avatars are a great example of using digital technology to enhance and build fan engagement . . . particularly in getting millennials connected to a team."

Sales Of College-Related Merchandise Now A $4.6 Billion Category

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