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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Oct242014

Fans Of Cal-Oregon Football Rivalry Get New Weapon With Intel's Pocket Avatars

By Barry Janoff

October 24, 2014: Game 3 of the World Series will be played tonight (Oct. 24) in AT&T Park between the host San Francisco Giants and the visiting Kansas City Royals.

Some 30 miles down the road, the University of California-Berkeley will be hosting Pac-12 rival Oregon in the first college football game to be played in Levi's Stadium, the new $1.2 billion home of the NFL's San Francisco 49ers.

To keep things even more interesting than they will be, both Cal and Oregon have partnered with IMG College and Intel Corp., which is an official partner with Levi's Stadium, to produce exclusive Pocket Avatars, a messaging application that offers consumers a "unique and fun way to communicate via animated avatars."

The branded avatars, available in Intel’s Pocket Avatar app, will enable fans of the Golden Bears to send personalized messages in their own voice to one another or to fans of the rival Ducks, and vise versa. A free app is available for both iOS and Android.

Cal fans can select “Golden” from the Pocket Avatars app; Duck Fans will be able to select “Speedy." (Listen to a sample Speedy message here.)

There is an Intel Plaza at Levi’s Stadium, and the company said they would be showcasing the Pocket Avatars and instant message application on site.

According to Intel and IMG College, which is the college sports marketing division of global sports marketing and representation firm IMG, fans can use the characters to record a personalized, 3-D video message — in their own voice! — mirroring the users’ facial gestures. Fans can then send the message to friends, family and hated rivals via text, email, social networks such as Facebook and Twitter, or the Pocket Avatars app itself.

For those fans who might want to trash-talk the opposing side with expletive-deleted or messages with racial or other offensive slurs, IMG College and Intel said the app will not be user-friendly.

"Pocket Avatars does not employ any real-time filters for language or content, but Intel does have 'Terms of User' guidelines which restrict inappropriate use of their product," said Andrew Giangola, vp-strategic communications for IMG College. "Intel can remove a user who violates their terms of use once they become aware of any inappropriate usage. Intel could also delete a message so it’s not distributed further."

According to Giangola, Intel grants users "quite a lot of control with regard to whom they message.  Should a user wish to stop seeing content or messages from another user, they provide controls to either block or delete contacts from their Pocket Avatars friend list." (Details here.)

Cal and Oregon currently are the only two universities licensed with Pocket Avatars. But that could expand, especially considering that IMG College represents more than 200 universities. Intel said there are more than 60 avatars in the Pocket Avatars app and that new characters are introduced on a regular basis.

Sales of college-related merchandise is a $4.6 billion category, according to IMG College.

"The plan is to see how this pilot performs and then evaluate," said Giangola. "There is no doubt that this is a cutting-edge digital product, Intel is a great company, and this has a chance to drive royalties to schools while providing something really cool to fans. These college-branded avatars are a great example of using digital technology to enhance and build fan engagement . . . particularly in getting millennials connected to a team."

Sales Of College-Related Merchandise Now A $4.6 Billion Category

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