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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan122017

Tom Brady Will Play In Super Bowl LI . . . With Intel 360 Replay Campaign

By Barry Janoff

January 12, 2017: Tom Brady wears Under Armor Sleepwear TB12 and sleeps on a Simmons’ Beautyreast Black mattress, and he apparently will get to show them off in a new spot for Intel, scheduled to air during Super Bowl LI, that is part of a larger push for the company’s 360 replay technology.

The 30-second ad, "Brady Everyday," follows Brady through a typical "mundane" day (perhaps because his wife, actress/model Gisele Bündchen, is nowhere to be found) that includes waking up, brushing his teeth, making pancakes and playing with his dog.

What adds to the entertainment is Intel’s 360 replay technology, which will be used during the Fox broadcast of the Big Game on Feb. 5. For each of his dull chores, we get to see Brady full circle, a foreshadowing of what we will see with much more action during the Super Bowl.

Intel said the platform would also enable viewers to experience the game from the player’s point of view as if they were on the field via "Be the Player."

This media buy, along with other spots with Brady, ensures that he will play during the Super Bowl, whether or not his New England Patriots make it to NRG Stadium in Houston.

"For the first time, a company is airing an advertisement during the Super Bowl that is actually part of the broadcast and part of the game itself, a true example of innovative marketing," Steve Fund, sip and CMO for Intel, said in a statement. "As a brand, Intel competes in a performance category, so Tom Brady is the perfect partner for us; he exemplifies high performance and is one of the best quarterbacks of all time."

Fox is asking for upward of $5 million for a 30-second Super Bowl LI spot, according to industry analysts. But in this case, there likely are substantial rewards for also being an in-game player.

Intel said it is working with Brady to create an Intel 360 user-generated video. People who want to participate can can visit a dedicated Web site to create their own frame of the star to add to a user-generated video. The best images created of Brady will then be aggregated in a gallery available online for sharing and exploration.

Intel said the effort would culminate with the release of the spot during the Super Bowl.

According to the company, "Intel 360 replay technology allows broadcasters to pause key moments in the game and view the action in 3D from any angle. Intel’s 360-degree replay technology uses advanced computing and high-definition cameras to create enhanced replays and highlights."

Intel said that for the Super Bowl, 38 cameras were installed in Houston throughout the NRG Stadium. Each clip that will air is "only 15-30 seconds long and is around 1TB of data."

Intel said that "Be the Player" uses Intel 360 replay technology to "freeze a moment in the game and see the field from the player’s standpoint. The technology can bring a viewer onto the field from the quarterback’s position to see what it’s like to catch the snap, see the options and feel the pressure of the line rushing toward them.

"Commentators can share a new level of insight into the game time decisions players have to make, as well as give an entirely new perspective to fans," according to Intel.

“We are building the foundation to take sports and technology to new heights with solutions that will allow fans to experience the game like never before, all in a personalized way,” James Carwana, general manager for Intel Sports Group, said in a statement.

"For the first time, a company is airing an ad during the Super Bowl that is actually part of the broadcast and part of the game itself."

"Intel’s technology in the biggest football game of the year is one example of how we are driving a new wave of powerful technologies that will transform sports for athletes, teams, fans, coaches and even broadcasters," said Carwana.

As the spot follows Brady through his routine, a voiceover offers, "Intel 360 replay makes anything look epic. Literally anything. Wait until you see it in the game (Super Bowl)."

As Brady heads to the bathroom, he closes the door and says, "Enough. they get it." (See the full spot here.)

According to Brady, "There is nothing like the experience of being on the field in the center of the action in the biggest game of the year and now Intel technology is making it possible for fans to experience the action like never before. I’m excited for the potential of this incredibly unique 360 replay technology to transform the viewing experience for sports fans."

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Houston Super Bowl Committee In Tune With Home-Grown Talent

To Reboot Image, GNC Will Play In Super Bowl LI

Super Bowl Could Have $200M Impact On Houston

Pepsi Delivers Super Bowl Promo With Papa John's

Bud Light Channels Willy Wonka For Super Bowl Campaign

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