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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Aug052013

Intuit Offering One Small Business 30-Seconds Of Super Bowl Fame

By Barry Janoff

August 5, 2013: The first preseason game of the 2013 NFL campaign is in the books — the Dallas Cowboys defeated the Miami Dolphins in the Pro Football Hall of Fame Game on Sunday — which means that the floodgates have officially opened for Super Bowl marketing.

Jimmy Johnson, who led the Cowboys to victories in Super Bowl XXXVII and Super Bowl XXXVIII, is the spokesperson for software maker Intuit's "Small Business/Big Game" campaign, which aims to give one company a 30-second spot on Fox during Super Bowl XLVIII, to be played on Feb. 2, 2014 in MetLife Stadium (East Rutherford, NJ).

Although it works with small businesses, Intuit itself had more than $4.1 billion in revenue last year via such products as Quicken and Turbo Tax.

During Super Bowl XLVII on CBS, 30-second spots averaged $3.7 million and some went for as much as $4 million, according to the network. The game itself was seen by more than 108.4 million viewers, per CBS.

Intuit did not say how much the "Small Business/Big Game" campaign would cost.

The campaign with Johnson is anchored by a TV spot the explains the details. Lead agency is RPA, Santa Monica, Calif., which will work with the winning small business to create and produce the spot for Super Bowl XLVIII.

Among others, RPA created the Honda "Ferris Bueller's Day Off" spoof spot with Matthew Broderick that aired during Super Bowl XLVI in 2012.

Intuit does have one major drawback: The company is not an official marketing partner of the NFL and is not allowed to use the term "Super Bowl" or any of the logos associated with the league or the game itself.

The multi-step process, according to Intuit, begins with reps from small businesses (defined here as having 50 or fewer full-time employees) going to a micro-site at Intuit.com, signing up and telling their stories. Voting will be open to the public, with the 50,000 small businesses that receive the most votes advancing to the next round. (People can vote for each business only once per day, but there is no limit to the number of businesses they can vote on each day.)

Intuit, based in Mountain View, Calif., and founded in 1983, said it would then have its own employees whittle the 50,000 down to 20. Intuit employees would next select a final four. Voting then returns to the public to determine which small business of the four will ultimately get a its 30-seconds of Super Bowl fame.

The early submissions range from Kiddie Science and PRK Automotive to WhirlieGirl Photography ("specializing in boudoir pictures"). (See full details here.)

In the TV spot, "Fired Up For The Big Game," Johnson is eating in a real Asian restaurant called Komodo, which is located in Los Angeles. He is so inspired by the food that he gathers the employees around to tell them about the Intuit promotion.

"I have something to say to the entire Komodo team," Johnson proclaims to the owner after several bites of lunch. When the small group of actual emplloyees join him in the kitchen, he tells them about the Intuit Super Bowl opportunity.

"Let me begin by saying that I'm proud of you," says Johnson. "This is a phenomena. Every man, woman and child with a tongue and a mouth deserves to know about you. I'm talking about the Intuit Small Business/Big Game program."

When he gets no response from the employees, Johnson ramps up the energy on his pep talk.

"What's that? you ask. That's when one small business wins their very own commercial on the 2014 Big Game," he exclaims, pointing to one of the huge Super Bowl rings he wears. Now the Komodo employees are into Intuit's offer.

"Picture this," Johnson continues. "It's that magic Sunday in February. It's the third quarter. The score is tied. then they go to a commercial. They show an ad from a beer company featuring those freakishly large horses. And then, what will over 100 million people see? The first-ever small business commercial on the Big Game.

"Who's with me!!!" yells Johnson as he pumps his fists into the air. Everyone is on board, and they life him up as if they had just won the Super Bowl. (See the full spot here.)

The campaign comes with the tag line, "Big business no longer owns the big game. You do."

Intuit said that every company that enters will receive a copy of the Intuit Small Business Playbook and a "great offer" on Intuit QuickBooks.

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