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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug052013

Intuit Offering One Small Business 30-Seconds Of Super Bowl Fame

By Barry Janoff

August 5, 2013: The first preseason game of the 2013 NFL campaign is in the books — the Dallas Cowboys defeated the Miami Dolphins in the Pro Football Hall of Fame Game on Sunday — which means that the floodgates have officially opened for Super Bowl marketing.

Jimmy Johnson, who led the Cowboys to victories in Super Bowl XXXVII and Super Bowl XXXVIII, is the spokesperson for software maker Intuit's "Small Business/Big Game" campaign, which aims to give one company a 30-second spot on Fox during Super Bowl XLVIII, to be played on Feb. 2, 2014 in MetLife Stadium (East Rutherford, NJ).

Although it works with small businesses, Intuit itself had more than $4.1 billion in revenue last year via such products as Quicken and Turbo Tax.

During Super Bowl XLVII on CBS, 30-second spots averaged $3.7 million and some went for as much as $4 million, according to the network. The game itself was seen by more than 108.4 million viewers, per CBS.

Intuit did not say how much the "Small Business/Big Game" campaign would cost.

The campaign with Johnson is anchored by a TV spot the explains the details. Lead agency is RPA, Santa Monica, Calif., which will work with the winning small business to create and produce the spot for Super Bowl XLVIII.

Among others, RPA created the Honda "Ferris Bueller's Day Off" spoof spot with Matthew Broderick that aired during Super Bowl XLVI in 2012.

Intuit does have one major drawback: The company is not an official marketing partner of the NFL and is not allowed to use the term "Super Bowl" or any of the logos associated with the league or the game itself.

The multi-step process, according to Intuit, begins with reps from small businesses (defined here as having 50 or fewer full-time employees) going to a micro-site at Intuit.com, signing up and telling their stories. Voting will be open to the public, with the 50,000 small businesses that receive the most votes advancing to the next round. (People can vote for each business only once per day, but there is no limit to the number of businesses they can vote on each day.)

Intuit, based in Mountain View, Calif., and founded in 1983, said it would then have its own employees whittle the 50,000 down to 20. Intuit employees would next select a final four. Voting then returns to the public to determine which small business of the four will ultimately get a its 30-seconds of Super Bowl fame.

The early submissions range from Kiddie Science and PRK Automotive to WhirlieGirl Photography ("specializing in boudoir pictures"). (See full details here.)

In the TV spot, "Fired Up For The Big Game," Johnson is eating in a real Asian restaurant called Komodo, which is located in Los Angeles. He is so inspired by the food that he gathers the employees around to tell them about the Intuit promotion.

"I have something to say to the entire Komodo team," Johnson proclaims to the owner after several bites of lunch. When the small group of actual emplloyees join him in the kitchen, he tells them about the Intuit Super Bowl opportunity.

"Let me begin by saying that I'm proud of you," says Johnson. "This is a phenomena. Every man, woman and child with a tongue and a mouth deserves to know about you. I'm talking about the Intuit Small Business/Big Game program."

When he gets no response from the employees, Johnson ramps up the energy on his pep talk.

"What's that? you ask. That's when one small business wins their very own commercial on the 2014 Big Game," he exclaims, pointing to one of the huge Super Bowl rings he wears. Now the Komodo employees are into Intuit's offer.

"Picture this," Johnson continues. "It's that magic Sunday in February. It's the third quarter. The score is tied. then they go to a commercial. They show an ad from a beer company featuring those freakishly large horses. And then, what will over 100 million people see? The first-ever small business commercial on the Big Game.

"Who's with me!!!" yells Johnson as he pumps his fists into the air. Everyone is on board, and they life him up as if they had just won the Super Bowl. (See the full spot here.)

The campaign comes with the tag line, "Big business no longer owns the big game. You do."

Intuit said that every company that enters will receive a copy of the Intuit Small Business Playbook and a "great offer" on Intuit QuickBooks.

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