Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Saturday
Oct282017

IOC Takes Steps To Bring eSports, eGamers Closer To Olympic Competition Reality

By Barry Janoff

October 28, 2017: The International Olympic Committee moved steps closer to, but remained cautious about, adding eSports to future Games, stating that the category is “showing strong growth, especially within the youth demographic,” and already has the “involvement of various Olympic movement stakeholders.”

“Competitive eSports could be considered as a sporting activity . . . the players involved prepare and train with an intensity which may be comparable to athletes in traditional sports,” the IOC said today (Oct. 28) during an Olympic Summit meeting held at its headquarters in Lausanne.

The meeting came with about 100 days to go until the 2018 Winter Games in South Korea (Feb. 9-25) and 1,000 days to go until the 2020 Summer Games in Tokyo (July 24-Aug. 9).

Any addition of eSports and eGames likely would not get approval until the 2024 Summer Games in Paris.

eSports will for the first time will be part of the medal events at the 2022 Asian Games via an alliance between the Olympic Council of Asia and Alisports, the eSports division of China-based e-commerce firm Alibaba Group.

Alibaba Group is a top tier partner with the IOC, as is Intel, which has significant investments in the eSports category.

Among those attending the Olympic Summit meeting were IOC president Thomas Bach, U.S. Olympic Committee president Lawrence Probst; IOC vice-presidents Yu Zaiqing, Juan Antonio Samaranch, U─čur Erdener, and Anita DeFranz; and various heads of international federations and national Olympic committees.

Under discussion were “a number of topics which are important to the future of the Olympic Movement,” including the Olympic Winter Games PyeongChang 2018, protection of “clean athletes,  pre-Games testing and eSports.

According to the IOC, attendees at the Summit agreed that "eSports" are showing strong growth, especially within the youth demographic across different countries, and can provide a platform for engagement with the Olympic Movement.

“Competitive eSports could be considered as a sporting activity, and the players involved prepare and train with an intensity which may be comparable to athletes in traditional sports.”

In order to be recognized by the IOC as a sport, ‘The content of eSports must not infringe on the Olympic values.

“A further requirement for recognition by the IOC must be the existence of an organization guaranteeing compliance with the rules and regulations of the Olympic Movement (anti-doping, betting, manipulation, etc.).”

The Summit asked the IOC together with the Global Association of Sports Federations “in a dialogue with the gaming industry and players to explore this area further and to come back to the Olympic Movement stakeholders in due course.”

eSports is expected to be a $700 million category this year and nearly triple to $1.5 billion by 2020, according to NewZoo, San Francisco, which is among the leading eSports research and consulting firms in the world.

“Competitive eSports could be considered as a sporting activity, players prepare and train with an intensity . . . comparable to athletes in traditional sports.”

“eSsports is not only growing exponentially as a new independent business and industry, it is also accelerating the convergence of various established industries,”  Peter Warman, CEO for NewZoo, wrote in an eSports report.

“For brands, media, and entertainment companies, eSports provides a chance to capitalize on the favorite pastime of digital natives and millennials: playing games and watching game content. With the arrival of live-streams and events, gaming has entered the realm of broadcasters and media that can now apply their advertising business model to a market previously out of reach for them,” according to Warman.

Regarding the 2018 Winter Games, the Olympic Summit participants “expressed their full support for the upcoming Olympic Winter Games PyeongChang 2018.”

The Summit also applauded the PyeongChang 2018 Organizing Committee for all the progress in the technical preparations for the Games.

“The safety and security of the athletes are of course the top priority for everyone in the Olympic Movement, and this was highlighted again by the Olympic Summit. The IOC will continue to monitor the situation in cooperation with governments, NOCs and International Federations (IFs).”

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