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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug012016

IOC President On Summer Games: Despite Challenges, 'Things Are Coming Together'

By Barry Janoff

July 31, 2016: People and athletes may be talking about the Zika virus, water pollution, security challenges and financial and political woes, but Thomas Bach, president of the International Olympic Committee, while not completely closing his eyes to the situation, is seeing the 2016 Summer Games through rose-colored glasses.

During a press conference in Rio de Janeiro on Friday, where the Olympics are scheduled to start this week, Bach offered a largely optimistic view of things to come.

"‘When I arrived five days ago, I went straight to the Olympic Village," Bach told media and others from around the world. "After talking to Chefs de Mission, NOCs (National Olympic Committees) and athletes I could sense a positive attitude and a great spirit.

"There has been a great deal of understanding with all the NOCs and athletes working together to make this village a success. Things are coming together."

Brazil and host city Rio have been faced with problems that appear before many Olympics: unfinished venues, roads under construction and preparing an infrastructure for the added weight of hundreds of athletes with their entourages as well as the expected arrival of hundreds of thousands of tourists.

What is unique here, however, is the real and potential dangers of Zika, water pollution and local and national governments dealing with what has been called apocalyptic. Following two years of severe decline, Brazil president Dilma Rousseff was accused of being part of a financial corruption scandal and replaced by vice president Michel Temer.

Bach said that the IOC is supporting the Rio Organizing Committee with financial aid to help balance the budget for the Summer Games, according to the Associated Press. The financial support "is helping the organizing committee to make sure that these Games will be the success we all want it to be."

Also of utmost concern is security, always a top priority at the Olympics, but heightened to a new level here due to the devastating attacks against citizens by ISIS and others, A force of 80,000 police and soldiers are said to be on-hand.

But even here the situation is still facing hurdles. This past Friday, the Brazilian government fired Artel, a private security firm whose key job was to hire security guards needed to man Olympic venues. The company produced only 500 of the required 3,000 workers. The government said it would fill the positions with soldiers and former police officers.

"There will be last minute challenges, but what we have seen so far is that Brazilians are capable of addressing challenges, and I am more confident than ever that that we will have great Games à la Brazil in five days from now," said Bach.

A number of world-ranked athletes have withdrawn from participating in the Games, with the catalyst being Zika and other health issues, including tennis players Mike and Bob Ryan and golfers Jordan Spieth, Rory McIlroy, Jason Day and Dustin Johnson.

The IOC is also dealing with drug-testing issues and repercussions, highlighted by the situation with Russia, in which some of its athletes have been banned from the Summer Games after failing drug tests but, as some had seen as a solution, not a blanket ban of all athletes.

"There will be last minute challenges, but what we have seen so far is that Brazilians are capable of addressing challenges."

"There have been many measures we’ve undertaken before the Games," said Bach. "We want to keep as many cheaters away from the Games as possible. We had a targeted testing program, for which 2,200 athletes were selected, after having monitored their testing history. (These were athletes) which had made the biggest jumps in their performance. We had 700 recommendations for extra testing.

"On top of this, we have the most comprehensive re-analysis program for Beijing 2008 and London 2012, with 1,200 tests completed.," said Bach. "[There have been] 98 tests positive, as of today. In Rio, we will have up to 4,500 tests for urine and 1,000 tests for blood."

Problems not withstanding, summed up Bach, "I am looking forward to great Games."

USA Hoops, Marketers Shoot For Gold In Rio

Serena Williams Brings Tennis, Marketers To Olympics

Bolt Runs To Rio With Golden Marketing Roster

Depite Zika, Other Woes, Rio Sees 'Safe, Secure' Games

Usain Bolt Races To Olympics With Virgin Media

NBCUniversal Plans Record 6.7K Hours Of Games Coverage

Visa Hits Road To Rio With 'Carpool'

Visa Adds Carli Lloyd, Kerri Walsh Jennings To Olympic Roster

IOC Fast-Tracks Olympic Channel For '16 Games

IOC Launches Summer Olympics Campaign

Jeep Drives USA Hoops To Summer Games

Panasonic Kicks Up Olympic Push With Neymar Jr.

Kellogg's Unboxes Road To Rio Campaign

USOC, NBC, Brands Count 100 Days To Olympics

NBC Hits $1B Ad Sales For Summer Games

USOC Sees '16 Games As 'Most-Marketed Ever'


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