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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan212018

Olympic Unification: IOC Approves, Expands North Korea Presence For '18 Winter Games

By Barry Janoff

Janaury 20, 2018: Tensions may be raw and on the verge of violence in political, social and financial areas, but the International Olympic Committee is seeing to it that sports and athletes can help to ease the situation, at least for the short-term.

Following a request from North Korea to be part of the 2018 Winter Games alongside host nation South Korea. the IOC has approved an array of platforms for North Korea athletes to compete under the “Olympic Korean Peninsula Declaration,” a first in the history of the two nations.

The IOC it would grant accreditations to the National Olympic Committee of the Democratic People’s Republic of Korea (DPRK) for 22 athletes in three sports and five disciplines.

The delegation from North Korea will also include 24 coaches and officials, plus 21 media representatives at the Winter Games (Feb. 9-25) in PyongChang.

In addition, the IOC approved the request of the NOCs of South Korea (Republic of Korea) and DPRK to have their delegations march together as one under the name “Korea” at the Opening Ceremony. The delegation will be led into the Olympic Stadium by the Korean Unification Flag, carried by two athletes, one from each NOC.

The united delegation will wear a special uniform adorned with the Korean Unification Flag. The acronym for the team will be “COR."

"Such an agreement would have seemed impossible only a few weeks ago," Thomas Bach, IOC president, said during a media conference on Saturday (Jan. 20) to unveil the decision. Stating that “This was not an easy journey,” he added, “The Olympic Games show us what the world could look like if we were all guided by the Olympic spirit of respect and understanding,"

And in what seemed a direct shot at rhetoric coming from the White House, Bach said, “The Olympic Games are always about building bridges. They never erect walls.”

The sports of participation include figure skating, short track speed skating, cross-country skiing, alpine skiing and women’s ice hockey.

The unified women’s ice hockey team is being created by adding 12 players and one official from the NOC of the DPRK to the existing ROK Olympic squad of 23 players.

Registration for the other sports has expired, so the IOC said it created an additional quota place in figure skating, two places in short track speed skating and three places each in cross-country skiing and alpine skiing.

The united Korea participation will get worldwide attention via extensive coverage of the Games, including NBC Sports in the U.S., where verbal conflict with North Korea has escalated in recent months.

“This will draw people into the Games, and for the right reasons,” said Jim Bell, President, NBC Olympics Production & Programming, via phone during a press conference earlier this week.

“It feels like a very positive story, this deescalation of tension, this calming, lowering of the temperature over there. We think that’s one of the things out there, one of these stories that’s been out in the world happens to be one of the stories where the Olympics are taking place,” said Bell.

"Such an agreement would have seemed impossible only a few weeks ago. This was not an easy journey.”

Asked he would pursue access to the athletes from North Korea, Bell said, “It’s absolutely something we would be interested in. Your guess is as good as any about the likelihood of that happening.”

“Today marks a milestone on a long journey,” Bach said during the IOC press conference. “Since 2014, the IOC has addressed the special situation of having the Olympic Winter Games 2018 on the Korean peninsula.

"Until today, we met separately with the parties on a bilateral basis to address an often fast-changing political situation in a comprehensive way. Today is therefore a great day, because the Olympic spirit has brought all sides together."

According to Bach, "The Olympic spirit is about respect, dialogue and understanding. The Olympic Winter Games PyeongChang 2018 are hopefully opening the door to a brighter future on the Korean peninsula, and inviting the world to join in a celebration of hope.”

Olympics

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