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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct192012

Go Daddy Will 'Reposition Sexy' For Super Bowl XLVII, But Is Danica Still Hot?

By Barry Janoff

October 18, 2012: Go Daddy will return to the airwaves with two Super Bowl commercials this February, but this time with two twists: It is bringing along for the first time an advertising agency and it plans to "reposition sexy."

How this strategy will affect long-time Go Daddy spokeswoman Danica Patrick, however, remains to be seen.

Deutsch, NY, has been signed to replace Go Daddy's in-house marketing, which has created numerous Super Bowl TV spots every year since 2005. Ten of those commercials have featured race car driver Danica Patrick, often in sexy and compromising situations.

Most of Go Daddy's Super Bowl spots have ended with a tease of “see what happens next” more explicit scenes to be found at the company's Web site.

Go Daddy said that Deutsch is working on two 30-second spots that would air during Super Bowl XLVII this February during the broadcast on CBS. Thirty-second spots are going for upward of $3.8 million, though companies with multiple buys generally pay less, according to industry analysts.

As for the content?

“We are doing something we’ve never done in a Super Bowl — we are repositioning sexy,” Barb Rechterman, CMO for Go Daddy, said in a statement. “The new sexy means success, ambition and drive and it can be achieved by using Go Daddy to grow your business. We think it’s sexy to grow a business, to be your own boss and to make dreams come true online.”

The domain name provider and Web tech support company said that its Super Bowl buys have translated into significant business and awareness, including having "helped drive market share over the last eight years from 16% to more than 50%."

“We have had measurable success with Danica, no doubt about it. When you think about our new definition of  sexy . . . Danica certainly fits that bill.”

Go Daddy said that is has 10.6 million customers worldwide, "mostly small-to-midsize businesses who need simple solutions to grow their businesses and want technical help to build and manage their Web sites."

Danica Patrick has played a big role in that strategy, according to Go Daddy executive chairman and founder Bob Parsons. “We have had measurable success with Danica, no doubt about it. When you think about our new definition of ‘sexy’ as: success, ambition and a drive to succeed with an online presence . . . Danica certainly fits that bill.”

However, Patrick teased that she did not know as yet what role, if any, she would play in the upcoming Super Bowl spots. “Do I hope I’ll be in the new Go Daddy Super Bowl commercials? Absolutely,” Patrick said in a statement. “I don’t think it would feel quite like a Super Bowl if we don’t do the commercials again this year."

Val DiFebo, CEO for Deutsch, NY, did not offer any addition insight regarding Patrick's role in the Super Bowl tactics. "Go Daddy is an iconic Super Bowl advertiser, with tremendous name recognition. Our mission is to go deeper into what Go Daddy does."

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