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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct192012

Go Daddy Will 'Reposition Sexy' For Super Bowl XLVII, But Is Danica Still Hot?

By Barry Janoff

October 18, 2012: Go Daddy will return to the airwaves with two Super Bowl commercials this February, but this time with two twists: It is bringing along for the first time an advertising agency and it plans to "reposition sexy."

How this strategy will affect long-time Go Daddy spokeswoman Danica Patrick, however, remains to be seen.

Deutsch, NY, has been signed to replace Go Daddy's in-house marketing, which has created numerous Super Bowl TV spots every year since 2005. Ten of those commercials have featured race car driver Danica Patrick, often in sexy and compromising situations.

Most of Go Daddy's Super Bowl spots have ended with a tease of “see what happens next” more explicit scenes to be found at the company's Web site.

Go Daddy said that Deutsch is working on two 30-second spots that would air during Super Bowl XLVII this February during the broadcast on CBS. Thirty-second spots are going for upward of $3.8 million, though companies with multiple buys generally pay less, according to industry analysts.

As for the content?

“We are doing something we’ve never done in a Super Bowl — we are repositioning sexy,” Barb Rechterman, CMO for Go Daddy, said in a statement. “The new sexy means success, ambition and drive and it can be achieved by using Go Daddy to grow your business. We think it’s sexy to grow a business, to be your own boss and to make dreams come true online.”

The domain name provider and Web tech support company said that its Super Bowl buys have translated into significant business and awareness, including having "helped drive market share over the last eight years from 16% to more than 50%."

“We have had measurable success with Danica, no doubt about it. When you think about our new definition of  sexy . . . Danica certainly fits that bill.”

Go Daddy said that is has 10.6 million customers worldwide, "mostly small-to-midsize businesses who need simple solutions to grow their businesses and want technical help to build and manage their Web sites."

Danica Patrick has played a big role in that strategy, according to Go Daddy executive chairman and founder Bob Parsons. “We have had measurable success with Danica, no doubt about it. When you think about our new definition of ‘sexy’ as: success, ambition and a drive to succeed with an online presence . . . Danica certainly fits that bill.”

However, Patrick teased that she did not know as yet what role, if any, she would play in the upcoming Super Bowl spots. “Do I hope I’ll be in the new Go Daddy Super Bowl commercials? Absolutely,” Patrick said in a statement. “I don’t think it would feel quite like a Super Bowl if we don’t do the commercials again this year."

Val DiFebo, CEO for Deutsch, NY, did not offer any addition insight regarding Patrick's role in the Super Bowl tactics. "Go Daddy is an iconic Super Bowl advertiser, with tremendous name recognition. Our mission is to go deeper into what Go Daddy does."

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