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What Are You Watching In June 2018?
 
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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun092017

Is Rugby Ready To Scrum On The U.S. Sports Stage With Fans, TV, Marketers?

By Barry Janoff

June 9, 2017: Armed with new deals from adidas and NBC Sports, and with the first Rugby World Cup Sevens championship to be held in the U.S. scheduled for 2018, rugby appears to be primed to move up the ranks among pro and collegitate sports in America.

Rugby already seems to be on the rise in the U.S., at least based on the increase in fan attendance, media interest and marketing activation over the past few years.

According to Bill Beaumont, World Rugby chairman, "The USA is one of the fastest-growing markets for rugby participation and fan growth."

USA Rugby, the governing body for the sport in the nation in the U.S., will put that support to the test with a pair of upcoming games against top-rated international opponents.

As part of the Emirates Airline Summer Series, USA Rugby Men’s Eagles will play Ireland, scheduled for June 10 in Red Bull Arena (home to the MLS New York Red Bulls), with the match to air on NBCSN.

A week later, the Men’s Eagles are scheduled to play another international match, this one against Georgia Rugby Union in Fifth Third Bank Stadium at Kennesaw (GA) State University on June 17.

The games are being presented by Rugby International Marketing, the commercial arm of USA Rugby, and TLA Worldwide.

The matches will be the last preparatory competition for the U.S. ahead of a Rugby World Cup 2019 Qualifier series with Canada, scheduled for June 24 and July 1.

Both games have been supported via multi-media marketing, including a national TV spot as well as digital and other activation from LIFT, San Francisco, which has been working with USA Rugby to help grow the sport nationwide.

According to World Rugby CEO Brett Gosper, "We know there are about 40 million rugby fans in the States based on our research and that’s going up."

Adidas recently signed a multi-year deal to be the official kit supplier for USA National Teams and representative teams.

World Rugby and NBC Sports Group in May signed a seven-year alliance that gives NBC Sports exclusive U.S. media rights to the Rugby World Cup and other key rugby events through 2023.

Among the companies also aligned with USA Rugby are AIG, Gatorade, KT Tape, Crabbie’s, Thorne and WorldRugbyShop.com.

The first Rugby World Cup Sevens championship to be held in the U.S. is scheduled for July 20-22, 2018, in San Francisco’s AT&T Park.

More than 80,000 people attended a USA Sevens international tournament in March 2016 in Las Vegas, and 61,500 attended a USA vs New Zealand match in November 2014 in Soldier Field, Chicago.

The Penn Mutual Collegiate Rugby Championship, held June 3-4 in Talen Energy Stadium Philadelphia, with 24 teams from across the nation, saw a tournament record of more than 37,500 fans attend throughout the weekend. It aired on NBCSN.

"This exciting and unprecedented deal with one of the world’s most prestigious broadcasters will ensure that more people than ever before in the USA will be able to access the world’s top men’s and women’s 15s and sevens events.,” said Beaumont of the World Rugby-NBC Sports alliance. “NBC will be the destination for rugby in the USA."

The deal piggy-backs on NBCU’s exclusive U.S. broadcast rights to the Olympics, which in 2016 saw Rugby Sevens make its Olympic debut in Rio. (The sport was last played in the 1924 Summer Olympics when a Rugby Union competition was held),

USA Rugby has more than 115,000 members, including more than 32,000 college rugby members, 1,200 high school teams, 900 college teams, 700 senior club teams and 400 youth teams.

Another sign of the sport's growth: The first Rugby Business Executives Assn. Leadership Conference has been scheduled for the Rugby World Cup 2019 Qualifier weekend in San Diego, Calif., to be held at Marriott Mission Valley Friday, June 30.
 
The purpose of the conference: "To connect senior executives having a passion for rugby for networking, sharing knowledge, and the promotion of the sport in key regional markets."

Citing Team, Fan, Sponsor Growth In U.S., NBC All In With Rugby

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