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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar092015

Awesome, Baby: Oberto Seeks Bigger Bite With NCAA Hoops, Vitale, Tough Mudder

By Barry Janoff

March 9, 2015: With March Madness beginning to fill the sports landscape, iconic college basketball broadcaster, commentator and analyst Dick Vitale has joined a roster of celebs who tout the virtues of Oberto Beef Jerky.

Vitale is part of a new multimillion-dollar effort that also includes obstacle course series Tough Mudder, where Oberto is a partner, with the overall campaign "designed to further grow and differentiate Oberto's position in the exploding $3 billion plus meat snacks category."

The spot with Vitale and two spots with 2014 World's Toughest Mudder Champions Amelia Boone and Ryan Atkins, rrespectively, also feature Oberto spokesman and ESPN analyst and commentator Stephen A. Smith as "the little voice in my stomach."

Oberto said that its "You Get Out What You Put In" campaign, unveiled last year, and its on-going alliance with Smith has "further solidified our position as the No. 2 player in jerky," which is part of a "$3 billion plus meat snacks category." Smith has also appeared in the stomachs of athletes including Richard Sherman, Clint Dempsey and Louie Vitto.

Sitting on the sidelines while broadcasting a college basketball game, Vitale says using one of his signature phrases, "Oberto Beef Jerky is awesome, Baby!"

The new Vitale commercial supports a promotion being hosted by Oberto on a dedicated Web site in which people are asked to submit videos showing their best Dick Vitale impression, with the favorites to be decided by votes from the public-at-large in conjunction with Oberto. Support includes social media such as Facebook, Twitter and YouTube.

Prizes include basketballs autographed by Vitale, bags of Oberto Jerky and a grand prize of a trip for a meet-and-greet with Vitale. (Details here.)

According to Oberto,  the Vitale spot will air in "heavy rotation" during College Basketball Championship Week on ESPN and during the NCAA Men's Basketball Tournament across Turner Sports networks TNT, TBS and TruTV.

(Editor's note: The Tournament also airs on CBS but that is not part of Oberto's media buy.)

It will also run on cable networks including Comedy Central, AMC, Spike and The Esquire Network.

The spots with Boone and Atkins coincide with a new Tough Mudder obstacle, the Oberto Beef Jerky "Beached Whale."

The new campaign also includes Internet, social media, on-site sampling and consumer engagement.

"The Oberto partnership is helping us continue to grow our global team of Mudders through shared experiences and active lifestyles," Jerome Hiquet, CMO for Tough Mudder, said in a statement. "Tough Mudder and Oberto share values of teamwork and fun, and the opportunity to reach new audiences through a national television ad is a big step for our brand."

Vitale, who has been with ESPN since 1979, will be part of the broadcast team covering College Basketball Championship Week and then analyzing the Tournament through the Final Four.

According to Dave Lakey, vp-marketing for Seattle-based Oberto Brands, "Lean protein has become the craze with everyone from professional athletes to active Americans looking to stay physically fit.  With our new Spring marketing efforts, Oberto is continuing its mission to change the traditional perception of beef jerky, while showcasing the benefits of our all natural, high-in-protein Oberto Beef Jerky."

In his new spot, Vitale is announcing a game in his usual over-the-top style.

"This Dapper Dan is a high riser!" yells Vitale as a player finishes a massive slam dunk. "He's a high-riser. He's the Elevator Man!"

Cut to Smith, who is wearing headphones and listening to music until Vital's histrionics interrupt his serenity.

"Dickie V! You're exhausting me, man," says Smith.

"I'm just caught up in the magic of the moment," Vitale replies.

Smith has a solution. "Why don't you get caught up and get us some Oberto Beef Jerky!"

"OBJ! Oberto Beef Jerky! This stuff is awesome, baby!" says Vitale. (See the full spot here.)

The first Tough Mudder spot sees Boone running through obstacles, with Smith feeling the brunt of the action until Boone placates the little voice in her stomach with Oberta Beef Jerky. (See the full commerical here.)

Separately, Vitale co-stars in a new commercial alongside David Robinson, former college hoops star and a member of the Naismith Memorial Basketball Hall of Fame, to support the 20th anniversary of Pizza Hut's Stuffed Crust, which is available for a limited time at its original $9.99 price. Robinson starred in marketing for the brand when it launched Stuffed Crust.

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