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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar092015

Awesome, Baby: Oberto Seeks Bigger Bite With NCAA Hoops, Vitale, Tough Mudder

By Barry Janoff

March 9, 2015: With March Madness beginning to fill the sports landscape, iconic college basketball broadcaster, commentator and analyst Dick Vitale has joined a roster of celebs who tout the virtues of Oberto Beef Jerky.

Vitale is part of a new multimillion-dollar effort that also includes obstacle course series Tough Mudder, where Oberto is a partner, with the overall campaign "designed to further grow and differentiate Oberto's position in the exploding $3 billion plus meat snacks category."

The spot with Vitale and two spots with 2014 World's Toughest Mudder Champions Amelia Boone and Ryan Atkins, rrespectively, also feature Oberto spokesman and ESPN analyst and commentator Stephen A. Smith as "the little voice in my stomach."

Oberto said that its "You Get Out What You Put In" campaign, unveiled last year, and its on-going alliance with Smith has "further solidified our position as the No. 2 player in jerky," which is part of a "$3 billion plus meat snacks category." Smith has also appeared in the stomachs of athletes including Richard Sherman, Clint Dempsey and Louie Vitto.

Sitting on the sidelines while broadcasting a college basketball game, Vitale says using one of his signature phrases, "Oberto Beef Jerky is awesome, Baby!"

The new Vitale commercial supports a promotion being hosted by Oberto on a dedicated Web site in which people are asked to submit videos showing their best Dick Vitale impression, with the favorites to be decided by votes from the public-at-large in conjunction with Oberto. Support includes social media such as Facebook, Twitter and YouTube.

Prizes include basketballs autographed by Vitale, bags of Oberto Jerky and a grand prize of a trip for a meet-and-greet with Vitale. (Details here.)

According to Oberto,  the Vitale spot will air in "heavy rotation" during College Basketball Championship Week on ESPN and during the NCAA Men's Basketball Tournament across Turner Sports networks TNT, TBS and TruTV.

(Editor's note: The Tournament also airs on CBS but that is not part of Oberto's media buy.)

It will also run on cable networks including Comedy Central, AMC, Spike and The Esquire Network.

The spots with Boone and Atkins coincide with a new Tough Mudder obstacle, the Oberto Beef Jerky "Beached Whale."

The new campaign also includes Internet, social media, on-site sampling and consumer engagement.

"The Oberto partnership is helping us continue to grow our global team of Mudders through shared experiences and active lifestyles," Jerome Hiquet, CMO for Tough Mudder, said in a statement. "Tough Mudder and Oberto share values of teamwork and fun, and the opportunity to reach new audiences through a national television ad is a big step for our brand."

Vitale, who has been with ESPN since 1979, will be part of the broadcast team covering College Basketball Championship Week and then analyzing the Tournament through the Final Four.

According to Dave Lakey, vp-marketing for Seattle-based Oberto Brands, "Lean protein has become the craze with everyone from professional athletes to active Americans looking to stay physically fit.  With our new Spring marketing efforts, Oberto is continuing its mission to change the traditional perception of beef jerky, while showcasing the benefits of our all natural, high-in-protein Oberto Beef Jerky."

In his new spot, Vitale is announcing a game in his usual over-the-top style.

"This Dapper Dan is a high riser!" yells Vitale as a player finishes a massive slam dunk. "He's a high-riser. He's the Elevator Man!"

Cut to Smith, who is wearing headphones and listening to music until Vital's histrionics interrupt his serenity.

"Dickie V! You're exhausting me, man," says Smith.

"I'm just caught up in the magic of the moment," Vitale replies.

Smith has a solution. "Why don't you get caught up and get us some Oberto Beef Jerky!"

"OBJ! Oberto Beef Jerky! This stuff is awesome, baby!" says Vitale. (See the full spot here.)

The first Tough Mudder spot sees Boone running through obstacles, with Smith feeling the brunt of the action until Boone placates the little voice in her stomach with Oberta Beef Jerky. (See the full commerical here.)

Separately, Vitale co-stars in a new commercial alongside David Robinson, former college hoops star and a member of the Naismith Memorial Basketball Hall of Fame, to support the 20th anniversary of Pizza Hut's Stuffed Crust, which is available for a limited time at its original $9.99 price. Robinson starred in marketing for the brand when it launched Stuffed Crust.

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