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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec032009

Allen Iverson's Return To Philadelphia Rings Marketing Bell For Reebok, 76ers

Iverson will be wearing his No. 3 Philadelphia jersey for the first time since 2006.December 3, 2009: The return of Allen Iverson to Philadelphia already has the earmarking of a mini-marketing surge. The Philadelphia 76ers said during a press conference on Dec. 3 staring prodigal son Iverson - now in his second stint with the NBA team following his trade to the Denver Nuggets in 2006 and then stints with the Detroit Pistons and Memphis Grizzlies -  that they had more than 327,600 page views on their Web site on Dec. 2 after his signing became official, up from 36,000 on Nov. 25 (the previous Wednesday). The team also said that Iverson's official No. 3 adidas jersey is scheduled to be on sale at the team’s merchandise store on Dec. 7, when he is scheduled to play in his first game in Philadelphia against the Nuggets.

Also excited about Iverson's return is adidas division Reebok, for which Iverson has been a lead endorser since he joined the Sixers out of Georgetown University in 1996. Iverson signed a 10-year, $50 million deal with Reebok that year, then extended it to a lifetime deal in 2001. Also among his other deals was Glaceau Vitaminwater, which has since expired.

"Reebok is thrilled Allen Iverson will be returning to Philly to reunite with the team and fans who helped make him the 10-time All-Star he is today,"  Todd Krinsky, Reebok's head of sports and entertainment marketing, said in a statement. "Allen has a very special relationship with Sixers fans that have always stood by him throughout his career."

Reebok said it would celebrate Iverson's return to Philadelphia by re-releasing his first basketball shoe, The Question.

Iverson will try to reclaim some of the glory that made him the 2000-01 NBA MVP as well as magazine cover subject."Allen has been an important member of the Reebok family since he joined the NBA in 1996, the year he debuted his first Reebok basketball shoe – The Question," said Krinsky. "Allen enjoyed a tremendous career with the Sixers wearing the Question and subsequent Answer series, scoring an average of 27 points through more than 10 seasons. In honor of Allen’s highly anticipated return to the Sixers, Reebok is launching a special, limited-edition collection of the original white/red Question. The first time Allen wore the Question was with the Sixers, so it is fitting that the return of the shoe comes with Allen’s return to his team."

Rebook said that Allen would wear The Question during his first home game. We know Philly fans will enjoy watching his distinct style of play that makes him the one and only Allen Iverson. As always, Reebok is behind Allen every step of the way."

Reebok endorsers also include Yao Ming, Jamal Crawford, Eddie House, Jason Terry and Al Jefferson.

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