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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May122016

Allen Iverson Still Talking About 'Practice' For Reebok 20th Anniversary Celebration

By Barry Janoff

May 11, 2016: Of all the moments that are considered milestones in the life and NBA career of Allen Iverson, his infamous "practice" press conference immediately following the 2001-02 might be the infamous one to which people most often refer.

Toward the beginning of the conference, which was called to talk about his future with the team, he was asked about his coach, Larry Brown, with whom he had a love-hate relationship. The topic turned to Brown previoulsy having said that Iverson had missed practice on a regular basis, implying that was a reason the Philadelphia 76ers went 46-36 and lost to the Boston Celtics in the first round of the playoffs.

Iverson, who that season scored 1,883 points averaged 31.4 ppg, then used the word "practice" more than 20 times, taken aback by the seemingly amount of focus being put on it. "We're here talking about practice. Practice. Not a game. Practice. Not the game that I go out there and die for. We're talking about practice."

Iverson, who will be inducted into the Naismith Memorial Basketball Hall of Fame this summer, addresses the moment in a new spot from Reebok, which is part of a broader campaign from Reebok and athletic retailer The Finish Line, "20 Questions. 20 Answers. With Allen Iverson," to celebrate the 20th anniversary of Iverson signing with the shoe company.

It also anticipates the arrival of the appropriately named Question Mid Practice shoe, which hits The Finish Line this week. Other shoes also have been or will be released as part of The Question Mid 20th Anniversary collection, a reference to Iverson's nickname, "The Answer."

“Allen Iverson’s persona and talent resonates with our customers and we have captured his swagger in this video series,” Paul Diehl, director of digital brand for The Finish Line, said in a statement. “Thanks to visionaries like Iverson, the culture of the NBA is now celebrated through personal style and attitude. We are excited to partner with Reebok and Iverson to bring these legacy products that highlight his style back to market.”

In the new spot, "Practice," Iverson addresses his state of mind during the press conference. He said he was tremendously impacted by the murder of his good friend, Rahsaan Langeford, about seven months earlier, as well as the fact that the trial of the person accused of the crime had started just days before the press conference.

"I look back now and it's embarrassing, but it's funny, too," Iverson says in the spot. "I was excited to get to the press conference to tell Philadelphia that I wasn't going (to leave the team), and then everything went (awry)."

Addressing the issue of his not practicing, Iverson says with a laugh, "You name me one person who accomplished all the things I did in my career without practicing. I wish I was that talented that I didn't have to practice."

The new spot follows such others as "Misunderstood" and "Unworn All-Stars," with 11 "exclusive interviews," which started breaking around the NBA All-Star Game in February, to be released.

According to Brian Lee, director of basketball product and sports marketing for Reebok,"Finish Line has been a premium partner in celebrating the life and times of Allen Iverson through the Question Mid 20th Anniversary collection. Throughout the collection, Iverson’s innate passion, his unique style and his effect on culture are clearly highlighted.

"Finish Line has done a great job capturing what he meant to the game, both on and off the court, through authentic brand storytelling," said Lee.

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