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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar082017

Ivy League Brings Full Marketing Dance Card To Inaugural Basketball Tournament

By Barry Janoff

March 7, 2017: In 1954, On The Waterfront won the Academy Award for Best Picture, its leading man, Marlon Brando, won for Best Actor; I Love Lucy was TV’s top-rated show; and Oprah Winfrey, Jackie Chan, Denzel Washington, Ron Howard and Christie Brinkley were born.

It also was the first year of the Ivy League Conference, which includes Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton and Yale.

Since then, the world of entertainment and sports has undergone massive changes. But until this year, something remained unchanged: The Ivy League Conference has never held a post-season basketball tournament, making it the last NCAA hoops conference to do so, electing instead to award its automatic bids to the NCAA men's and women's tournaments to its regular-season champions.

That all changes this weekend with the 2017 Inaugural Ivy League Men’s and Women’s Basketball Tournaments, being held March 11-12 in the Palestra in Philadelphia.

Not only will the top four men’s and women’s teams vying for the opportunity to play in the NCAA Div. I Men’s and Women’s Tournaments be there, but so will a bevy of marketing partners.

Citizens Bank has signed on as presenting sponsor, joining a marketing roster that also includes Coca-Cola, Under Armour and Nike.

The deals were handled by JMI Sports, the official marketing rights agency for the Ivy League. Financial details were not released.

Games will air on TV on ESPN platforms, with the men’s championship on ESPN2 and the women’s championship on ESPNU. Westwood One, the exclusive network radio partner for the NCAA, will cover all games live.

"We’re excited to have Citizens Bank as the presenting partner of the Inaugural Ivy League Men’s and Women’s Basketball Tournaments," said Robin Harris, the Ivy League's executive director. "Both the Ivy League and Citizens Bank balance history and tradition with modern success, and we can think of no better sponsor for the first-ever basketball tournaments."

The men’s tournament will see Princeton, which finished first in the regular season (14-0 Conference 20-6 Overall) versus No. 4 Penn and No. 2 Harvard face No. 3 Yale.

Princeton enters the tournament on a 17-game winning streak; the university is also the all-time Ivy League leader with 24 NCAA Tournament Bids

The women’s tournament features Penn, which finished first in the regular season (13-1/20-7) against No. 4 Brown; and No. 2 Princeton versus No. 3 Harvard.

The decision to finally hold a post-season tournament "creates a landmark event during March Madness for our basketball student-athletes to anticipate while they are in school and to cherish throughout their lives after graduation," according to Harris.

As presenting sponsor, Citizens Bank will have a "significant presence throughout all facets" of the inaugural Ivy League Basketball Tournaments, including TV, radio, on-site in the Palestra and digitally on the Ivy League Digital Network.

As part of the agreement, Citizens Bank will also be an official partner for the Ivy League Men’s and Women’s Lacrosse Tournaments, scheduled for May.

"Citizens Bank is thrilled to partner with the Ivy League for what is sure to be a memorable weekend of basketball," Beth Johnson, CMO and head of consumer strategy for Providence, RI-headquartered Citizens Bank, said in a statement. "We are proud to support bringing great sporting events to the communities where we live and work, and there is no better venue to host this weekend’s games than the storied Palestra in Philadelphia."

March Madness

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