Top
NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Mar082017

Ivy League Brings Full Marketing Dance Card To Inaugural Basketball Tournament

By Barry Janoff

March 7, 2017: In 1954, On The Waterfront won the Academy Award for Best Picture, its leading man, Marlon Brando, won for Best Actor; I Love Lucy was TV’s top-rated show; and Oprah Winfrey, Jackie Chan, Denzel Washington, Ron Howard and Christie Brinkley were born.

It also was the first year of the Ivy League Conference, which includes Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton and Yale.

Since then, the world of entertainment and sports has undergone massive changes. But until this year, something remained unchanged: The Ivy League Conference has never held a post-season basketball tournament, making it the last NCAA hoops conference to do so, electing instead to award its automatic bids to the NCAA men's and women's tournaments to its regular-season champions.

That all changes this weekend with the 2017 Inaugural Ivy League Men’s and Women’s Basketball Tournaments, being held March 11-12 in the Palestra in Philadelphia.

Not only will the top four men’s and women’s teams vying for the opportunity to play in the NCAA Div. I Men’s and Women’s Tournaments be there, but so will a bevy of marketing partners.

Citizens Bank has signed on as presenting sponsor, joining a marketing roster that also includes Coca-Cola, Under Armour and Nike.

The deals were handled by JMI Sports, the official marketing rights agency for the Ivy League. Financial details were not released.

Games will air on TV on ESPN platforms, with the men’s championship on ESPN2 and the women’s championship on ESPNU. Westwood One, the exclusive network radio partner for the NCAA, will cover all games live.

"We’re excited to have Citizens Bank as the presenting partner of the Inaugural Ivy League Men’s and Women’s Basketball Tournaments," said Robin Harris, the Ivy League's executive director. "Both the Ivy League and Citizens Bank balance history and tradition with modern success, and we can think of no better sponsor for the first-ever basketball tournaments."

The men’s tournament will see Princeton, which finished first in the regular season (14-0 Conference 20-6 Overall) versus No. 4 Penn and No. 2 Harvard face No. 3 Yale.

Princeton enters the tournament on a 17-game winning streak; the university is also the all-time Ivy League leader with 24 NCAA Tournament Bids

The women’s tournament features Penn, which finished first in the regular season (13-1/20-7) against No. 4 Brown; and No. 2 Princeton versus No. 3 Harvard.

The decision to finally hold a post-season tournament "creates a landmark event during March Madness for our basketball student-athletes to anticipate while they are in school and to cherish throughout their lives after graduation," according to Harris.

As presenting sponsor, Citizens Bank will have a "significant presence throughout all facets" of the inaugural Ivy League Basketball Tournaments, including TV, radio, on-site in the Palestra and digitally on the Ivy League Digital Network.

As part of the agreement, Citizens Bank will also be an official partner for the Ivy League Men’s and Women’s Lacrosse Tournaments, scheduled for May.

"Citizens Bank is thrilled to partner with the Ivy League for what is sure to be a memorable weekend of basketball," Beth Johnson, CMO and head of consumer strategy for Providence, RI-headquartered Citizens Bank, said in a statement. "We are proud to support bringing great sporting events to the communities where we live and work, and there is no better venue to host this weekend’s games than the storied Palestra in Philadelphia."

March Madness

Back to Home Page