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What Are You Watching In June 2018?
 
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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan262017

NBA Lifts Marketing Spirits With Jack Daniel’s But Will Warn ‘Drink Responsibly’

By Barry Janoff

January 26, 2017: Calling it "the largest partnership with a professional sports league in the brand’s history," Jack Daniel’s has signed a deal making it an official marketing partner of the NBA, WNBA, NBA Development League and USA Basketball.

The alliance will have its first public showing during the NBA All-Star Game next month in New Orleans.

Financial terms of the multi-year deal were not disclosed.

The NBA’s most recent partnership in the spirits category was a multi-year pact signed with Diageo in 2013 that included Sean "Diddy" Combs and Diego’s Ciroc premium vodka.

In 2010, the NBA broke marketing ground by signing a multi-year deal with Bacardi.

As with its previous deals in the spirits category, the Jack Daniel’s agreement comes with multi-medial marketing that will include a strong "Drink Responsibly" message.

As a league whose audience includes kids and families, the NBA knows it has to tread carefully when it comes to marketing spirits and alcohol. According to a recent study commissioned by the NCAA, alcohol use among student-athletes is on the decline but "about 80% of student-athletes reported alcohol use in the past year."

Initial marketing features a statue of Jasper Newton "Jack" Daniel, who founded the company in the 1870s, alongside a basketball. One ad reads, "Jack Daniel stood only 5’2", but as an official NBA partner we’re feeling much taller."

Jack Daniel’s said it would develop NBA-themed programs at retail stores and create custom marketing and advertising campaigns. The Lynchburg, Tenn.-based company said it would also host a variety of events, media and hospitality programs throughout the NBA, WNBA, NBA D-League and USA Basketball.

Jack Daniel’s lead agency is Arnold Worldwide, Boston.

The division of Brown-Forman is currently partnered with five NBA teams: the Atlanta Hawks, Denver Nuggets, Los Angeles Clippers, Oklahoma City Thunder and San Antonio Spurs.

"We are thrilled to be entering into this partnership and look forward to a mutually beneficial relationship with the NBA for years to come," John Higgins, vp-brand director for Jack Daniel’s North America, said in a statement.

"The NBA is a perfect fit for Jack Daniel’s as we both share the same values of integrity, loyalty and community. We couldn’t be more excited for our fans and consumers who love the great sport of basketball," said Higgins.

Late last year, to celebrate its 150th anniversary in 2016, Jack Daniel’s launched a marketing campaign that focused on the people who live in its home town of Lynchburg.
 
At the NBA All-Star Game, Jack Daniel’s will serve as a partner for the NBA All-Star Celebrity Game and will open Jack Daniel’s House No. 7, its hospitality and experiential event.

Jack Daniel’s House No. 7 will be open for two nights to host "musical performances, guest rooms with unique programming, eclectic eats inspired by southern cuisine, and basketball-themed activities."

According to Emilio Collins, evp-global partnerships for the NBA, "We are proud to partner with Jack Daniel’s, an iconic brand with a rich history and a reputation for unique and innovative marketing. Our new partnership creates a wealth of opportunities for us to connect with new and longtime fans and celebrate our game."

In addition to its namesake Old No. 7 Tennessee Whiskey, Jack Daniel’s brands include Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

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