Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar082017

Jack Sock Joins Kobe, Trout, Rizzo, Posey, Dustin Johnson On BodyArmor Roster

By Barry Janoff

March 8, 2017: If you want to be considered among the best athlete in your sport, it certainly helps to associate with other athletes who are considered among the best athletes in their respective sports.

Which may be one big reason why tennis player Jack Sock has signed a multi-year deal with BodyArmor sports energy drink.

Included on BodyArmor’s endorsement roster:

Klay Thompson has won an NBA title with the Golden State Warriors, Dustin Johnson is the No. 1 ranked golfer in the world, Anthony Rizzo is a member of the MLB defending World Champion Chicago Cubs, Mike Trout is a two-time American League MVP, Kevin Love is a member of the NBA defending World Champion Cleveland Cavaliers, Buster Posey is a three-time World Series champion with the San Francisco Giants, Richard Sherman of the Seattle Seahawks has an NFL Super Bowl XLVIII title ring.

And Kobe Bryant won five NBA championships with the Los Angeles Lakers before he retired in 2016.

"Hyped to join the awesome @DrinkBODYARMOR team!" Sock posted on his Twitter page. "#DitchArtificialSportsDrinks #Switch2BODYARMOR."

According to his bio on the BodyArmor Web site, his preferred flavor is Watermelon Strawberry.

The alliance with Sock, who currently is ranked No. 18 — but the top-ranked male American in the world, according to the ATP World Tour — is BodyArmor’s first with a tennis player. According to the brand, "This partnership marks BodyArmor’s first foray into the world of tennis, where proper nutrition and hydration has long been a very important part of player performance."

BodyArmor said that Sock would be "instrumental in helping to raise awareness for the fast-growing sports drink worldwide."

Marketing support will include print, POP, digital social media and on-site activation at local events.

Marketing uses the tag line, "Team BodyArmor: There’s nothing artificial about these athletes."

Sock, who is represented by WME-IMG, also has deals that include Nike and Babolat.

BodyArmor has been expanding its roster beyond the core MLB-NFL-NBA deals. The company in January signed a multi-year pact with 16-year-old snowboarding phenom Maddie Mastro, which marked BodyArmor’s first action sports athlete deal.

Other athletes on its roster include Andrew Luck, Skylar Diggins, Dez Bryant and Kristaps Porzingas.

Bryant is the third-largest investor in the company behind chairman and co-founder Mike Repole and Dr Pepper Snapple Group, which has a 15.5%, according to the company.

Sock, 28, turned pro 2011 and has been ranked as high as No. 6 (2015). During the 2016 Summer Games in Rio, he won a gold medal in mixed doubles and a bronze in doubles.

This year, he has won the ASB Classic championship (Auckland, New Zealand) and the Del-Rey Beach (Fla.) Open title.

Back to Home Page