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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov082013

Jaguar Finds First Space In The Super Bowl XLVIII Advertising Parking Lot

By Barry Janoff

November 8, 2013: High-end automaker Jaguar is joining the ranks of brands that will be part of the Super Bowl XLVIII broadcast from MetLife Stadium on Fox on Feb. 2, 2014.

This marks the first commercial for Jaguar during the Super Bowl. Thirty-second spots are going for $3.7-$4 million, according to industry analysts.

Jaguar said its 30-second spot, scheduled to air in the second half, is part of a larger multi-media campaign that would support the F-Type Coupe. The theme, "British Villains," will star "well-known British actors" and comes with the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?"

A teaser spot, "Disruptor," is scheduled to break on Sunday (Nov. 10) during NFL games.

Other carmakers already committed to Super Bowl XLVIII include General Motors and  Hyundai. Super Bowl telecasts generally attract upward of a dozen auto and car-related companies, according to marketing and research firm Kantar Media, New York.

"The Super Bowl is a perfect advertising platform for Jaguar given our new products, fast growing sales in the U.S. and the renewed interest in British cultural icons," Jeff Curry, brand vp for Jaguar North America, said in a statement "The campaign signals that the F-Type Coupe is the new British bad boy in the segment and is designed to disrupt the tradition-bound sports car market."

Jaguar said that the umbrella campaign would "play off the idea that Brits have long made the best villains in landmark films, combining intelligence with charm, restlessness with calm, and always confident . . . In the world of pop culture, villains disrupt the status quo and challenge the establishment, while living one step ahead of, and better than, the pack."

The movie theme follows a sponsorship announced earlier this month in which Jaguar joined with the British Academy of Film and Television Arts Los Angeles as the official 2013 title sponsor of the BAFTA LA Jaguar Britannia Awards.

The campaign will come with a heavy dose of social media, including the Twitter-based hash tag, #GoodToBeBad.

Jaguar said that its sales have increased 36% in the U.S. year-to-date through October.

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