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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug062010

Jamba Set To Juice Up WNBA With First Pro Sports Marketing Alliance

August 5, 2010: Jamba Juice said it has signed the first deal with a pro sports league in the company's 20-year history, unveiling a multi-year pact with the WNBA.

Activation will begin next week as the league nears the end of its regular season and enters the playoffs, and them will ramp up in 2011. Financial terms of the deal were not disclosed.

Jamba Juice and the WNBA will unite for programs that " will highlight both companies’ commitment to promoting fitness and healthy nutrition."  The alliance will launch next week with a special event in Los Angeles at a Jamba Juice location on Santa Monica Blvd., where WNBA athletes will be onsite to discuss healthy eating and exercise.  

Several other fan promotions, along with WNBA player appearances, will take place in select Jamba Juice retail locations in WNBA markets.

During the remainder of the 2010 WNBA season, Jamba Juice said it would host special in-arena nights with the Los Angeles Sparks to promote its Jamba Jump Program through jump roping, interactive activities and positive messaging. In addition, Jamba Juice’s alliance with WNBA FIT will feature exclusive content including nutrition and exercise tips for fans.

Beginning with the 2011 season, Jamba Juice said it would conduct national promotions that will include WNBA FIT-themed point-of-sale materials in key Jamba Juice retail locations, in-arena signage and digital and social media. Jamba Juice will also participate in several marquee WNBA events, including the annual All-Star Game and Inspiring Women Luncheon.

Jamba Juice, based in Emeryville, Calif., has nearly 750 locations nationwide. The company has been fending off invasions into its smoothie/health drink territory by such chains as McDonald's, which currently is running a campaign touting its line of smoothies.

“Jamba Juice shares the WNBA’s commitment to promoting an active lifestyle that helps Americans of all ages stay fit, healthy and vibrant,”  James White, chairman, president and CEO for Jamba Juice, said in a statement. “Our mission is to inspire people and communities to embrace fitness and nutrition goals that can contribute to healthier, more fulfilling lives.  We look forward to working together with the WNBA to create positive change for both fans and communities across the country.”
 
According to WNBA president, Donna Orender, "The WNBA is proud to join a progressive brand like Jamba Juice whose passion for health and its dedication to quality are the keys to its company success. As we align our commitment to improving the lives of our fans and young people, this new program will provide valuable information and encourage them to make healthier eating choices.”  

Other WNBA marketing partners include adidas, Nike, PepsiCo's Gatorade, General Mills, HP, Kia Motors and IHOP.

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