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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug062010

Jamba Set To Juice Up WNBA With First Pro Sports Marketing Alliance

August 5, 2010: Jamba Juice said it has signed the first deal with a pro sports league in the company's 20-year history, unveiling a multi-year pact with the WNBA.

Activation will begin next week as the league nears the end of its regular season and enters the playoffs, and them will ramp up in 2011. Financial terms of the deal were not disclosed.

Jamba Juice and the WNBA will unite for programs that " will highlight both companies’ commitment to promoting fitness and healthy nutrition."  The alliance will launch next week with a special event in Los Angeles at a Jamba Juice location on Santa Monica Blvd., where WNBA athletes will be onsite to discuss healthy eating and exercise.  

Several other fan promotions, along with WNBA player appearances, will take place in select Jamba Juice retail locations in WNBA markets.

During the remainder of the 2010 WNBA season, Jamba Juice said it would host special in-arena nights with the Los Angeles Sparks to promote its Jamba Jump Program through jump roping, interactive activities and positive messaging. In addition, Jamba Juice’s alliance with WNBA FIT will feature exclusive content including nutrition and exercise tips for fans.

Beginning with the 2011 season, Jamba Juice said it would conduct national promotions that will include WNBA FIT-themed point-of-sale materials in key Jamba Juice retail locations, in-arena signage and digital and social media. Jamba Juice will also participate in several marquee WNBA events, including the annual All-Star Game and Inspiring Women Luncheon.

Jamba Juice, based in Emeryville, Calif., has nearly 750 locations nationwide. The company has been fending off invasions into its smoothie/health drink territory by such chains as McDonald's, which currently is running a campaign touting its line of smoothies.

“Jamba Juice shares the WNBA’s commitment to promoting an active lifestyle that helps Americans of all ages stay fit, healthy and vibrant,”  James White, chairman, president and CEO for Jamba Juice, said in a statement. “Our mission is to inspire people and communities to embrace fitness and nutrition goals that can contribute to healthier, more fulfilling lives.  We look forward to working together with the WNBA to create positive change for both fans and communities across the country.”
 
According to WNBA president, Donna Orender, "The WNBA is proud to join a progressive brand like Jamba Juice whose passion for health and its dedication to quality are the keys to its company success. As we align our commitment to improving the lives of our fans and young people, this new program will provide valuable information and encourage them to make healthier eating choices.”  

Other WNBA marketing partners include adidas, Nike, PepsiCo's Gatorade, General Mills, HP, Kia Motors and IHOP.

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