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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr232012

Jeep Drives Olympic Activation With Chris Paul As New Partner Of USA Basketball

By Barry Janoff

April 23, 2012: Chrysler Group's Jeep brand has signed a global deal to become the official vehicle of USA Basketball, including both the men's and women's squads participating in the 2012 Summer Olympics in London.

The alliance will be supported by a multi-media marketing campaign launching April 28 that will be headed by NBA all-star guard Chris Paul.

Financial terms of the deal were not disclosed.

Other official partners of USA Basketball include State Farm, Nike, PepsiCo's Gatorade, Tiffany, American Express, Cisco, MetroPCS, Dr Pepper/Snapple and Joseph Abboud.

The campaign features the umbrella theme, "Power Within," and will be anchored by a TV spot,  “When We All Believe," which includes action from the 2008 gold medal winning U.S. men's basketball team. The campaign features the 2012 Jeep Wrangler Unlimited Altitude Edition and the tag line, “Proudly believing in USA Basketball.”

“Each member of the USA Basketball team embodies inner strength, passion, a drive to win and a true sense of dedication they use to not only represent their team, but also their country,” Mike Manley, president and CEO  for Jeep, said in a statement  “The Jeep brand is proud to be on the same team as these talented men and women. Both symbolize American pride, a strong history, a humble spirit, integrity, courage and leadership.”

Paul, who was a member of the gold medal team at the 2008 Olympics in Beijing and who is expected to be on the 2012 roster when it is named in June, will appear in TV, print and Internet for the campaign. Support also includes out-of-home and dedicated social media sites such as Twitter, YouTube and Facebook.

The TV spot features music from and the voiceover of Grammy-winning musician Common. Paul and Common were part of a celebrity-laden event in Los Angeles on April 22 that officially launched the Jeep-USA Basketball alliance.

A related sweepstakes beginning May 21 will offer a 2012 Jeep Wrangler Unlimited Altitude Edition as its top prize. Lead agency is Global Hue, Southfield, Mich.

According to Chris Paul, "The Jeep brand has always been associated with the American spirit . . . The concept of the 'Power Within' is evidenced in my everyday life, both on and off the court.  It will be that power that will energize the USA Basketball and Jeep to maximize this global partnership in support of the Men's and Women's National Teams."  

"The strategic buildup of USA Basketball-themed events, along with advertising and marketing, will put Jeep top of mind with sports fans around the world.”

Earlier this year, the Jeep brand aligned with the Jalen Rose Leadership Academy in Detroit, an open-enrollment public charter high school whose goal is to "develop a multi-phased development program to expose students to programs and events designed to enrich and develop their educational path."

“We are proud to have the Jeep brand’s support of USA Basketball as we prepare to represent our country both on and off the court this summer,” Jerry Colangelo, USA Basketball chairman, said in a statement. “The defining characteristics of these two American brands make the affiliation feel natural, and the strategic buildup of USA Basketball-themed events, along with the comprehensive advertising and marketing campaign, will put the Jeep brand top of mind with sports fans around the world.”

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