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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar212012

Jeremy Lin In Driver's Seat As New Volvo Global Brand Ambassador

By Barry Janoff

March 21, 2012: Jeremy Lin is your new global brand ambassador for Volvo, the first major non-basketball related endorsement deal for the New York Knicks point guard.

Financial terms of the two-year deal were not disclosed.

Volvo's focus with Lin will be a multi-media push Lin in China, the United States and the Chinese language market in Asia.

Lin, a virtual unknown his first year and a half in the NBA, became the Knicks starting point guard in early February when the team and then head coach Mike D'Antoni were out of other options. He immediately became a local sensation with his on-court skills, then saw his fame go national and global.

"Linsanity" was based as much on his basketball skills as his unique background: an undrafted Harvard graduate of Taiwanese heritage who was on the verge of being cut by the team before getting his time in the spotlight.

"Jeremy has become a global cultural phenomena due to his unique combination of athletic skills and personal values," John Maloney, president and CEO, Volvo Cars, North America, said during a media event in New York on March 20. "He really embodies the best of the human spirit."

"We have a comfortable market share with his former Harvard professors, and now we would like to reach out to all of his fans over the world."

According to Richard Monturo, vp-marketing, sales, customer service, Volvo Car Corp., "We've been excited in watching [his] story unfold. It is a human story. About potential and realizing your dreams. . .  I joked with Jeremy that we have a comfortable market share with his former Harvard professors, and now we would like to reach out to all of his fans over the world."

Lin also has a deal with Nike, which is planning a signature shoe. He is expected to sign more endorsement deals by season's end. In addition, the Knicks and Madison Square Garden have recently signed marketing deals with two Asian-based companies, tech firm Acer and tire company Maxxis.

The Volvo deal came just hours before the Knicks defeated the Toronto Raptors for the team's fourth consecutive win. The Knicks have been hot and cold since Lin entered the starting line-up, with the 4-0 mark following a six-game losing streak that saw D'Antoni being replaced as head coach by Mike Woodson.

True to form, Lin took the deal in stride.

"It's very exciting for me to become a part of the Volvo family and become a brand ambassador," Lin said during the media event. "Why Volvo? Fundamentals, the foundation that the company is built upon, what they stand for. High quality but a very affordable price. Also, some of the things they believe in: Power, toughness, strong materials, safety. Continued progress, to continue to get better every day, every year."

Lin, who is averaging 14.8 points and 6.4 assists per game this season (through March 20), added, "Hopefully, with Volvo, I can inspire kids to pursue their dreams and be a good role model."

Jeremy Lin-flences Marketing Deals For Knicks, MSG

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