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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar212012

Jeremy Lin In Driver's Seat As New Volvo Global Brand Ambassador

By Barry Janoff

March 21, 2012: Jeremy Lin is your new global brand ambassador for Volvo, the first major non-basketball related endorsement deal for the New York Knicks point guard.

Financial terms of the two-year deal were not disclosed.

Volvo's focus with Lin will be a multi-media push Lin in China, the United States and the Chinese language market in Asia.

Lin, a virtual unknown his first year and a half in the NBA, became the Knicks starting point guard in early February when the team and then head coach Mike D'Antoni were out of other options. He immediately became a local sensation with his on-court skills, then saw his fame go national and global.

"Linsanity" was based as much on his basketball skills as his unique background: an undrafted Harvard graduate of Taiwanese heritage who was on the verge of being cut by the team before getting his time in the spotlight.

"Jeremy has become a global cultural phenomena due to his unique combination of athletic skills and personal values," John Maloney, president and CEO, Volvo Cars, North America, said during a media event in New York on March 20. "He really embodies the best of the human spirit."

"We have a comfortable market share with his former Harvard professors, and now we would like to reach out to all of his fans over the world."

According to Richard Monturo, vp-marketing, sales, customer service, Volvo Car Corp., "We've been excited in watching [his] story unfold. It is a human story. About potential and realizing your dreams. . .  I joked with Jeremy that we have a comfortable market share with his former Harvard professors, and now we would like to reach out to all of his fans over the world."

Lin also has a deal with Nike, which is planning a signature shoe. He is expected to sign more endorsement deals by season's end. In addition, the Knicks and Madison Square Garden have recently signed marketing deals with two Asian-based companies, tech firm Acer and tire company Maxxis.

The Volvo deal came just hours before the Knicks defeated the Toronto Raptors for the team's fourth consecutive win. The Knicks have been hot and cold since Lin entered the starting line-up, with the 4-0 mark following a six-game losing streak that saw D'Antoni being replaced as head coach by Mike Woodson.

True to form, Lin took the deal in stride.

"It's very exciting for me to become a part of the Volvo family and become a brand ambassador," Lin said during the media event. "Why Volvo? Fundamentals, the foundation that the company is built upon, what they stand for. High quality but a very affordable price. Also, some of the things they believe in: Power, toughness, strong materials, safety. Continued progress, to continue to get better every day, every year."

Lin, who is averaging 14.8 points and 6.4 assists per game this season (through March 20), added, "Hopefully, with Volvo, I can inspire kids to pursue their dreams and be a good role model."

Jeremy Lin-flences Marketing Deals For Knicks, MSG

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