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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar142012

Jeremy Lin-Fluences Another Marketing Deal For New York Knicks, MSG

By Barry Janoff

March 14, 2012: The New York Knicks and Madison Square Garden continue to reap the benefits of the play of point guard Jeremy Lin, whose Asian heritage has played a key role in bringing another marketing partner into the fold

The Knicks have signed first-time marketing partnership with Acer for the remainder of the 2011-12 season. Acer, one of the world's largest technology and electronics firms, will be an official partner of the Knicks and promote the company’s personal computers.

Financial terms were not disclosed. Acer's global headquarters are Taiwan.

The company said that its U.S. revenues were $19.9 billion in 2010.

Acer is also an official partner of the International Olympic Committee and will have a presence at the 2012 Summer Olympics in London.

In February, the Knicks and MSG signed a deal with Maxxis International, a tire company also based in Taiwan.

As part of the partnership, Acer marketing support will be anchored by branding will be featured on the pad position near the courtside signage on the Knicks bench side. According to executives, "This will provide prominent exposure for the Acer brand to both the nearly 20,000 spectators at Madison Square Garden and fans watching on TV and online around the globe."

“We are proud to welcome Acer as a new marketing partner of the Knicks for this season,” Scott O’Neil, president for MSG Sports, said in a statement. “This marks the second company based in Greater China in the past month to see value in partnering with Madison Square Garden and the Knicks to help drive brand exposure in New York and beyond.”
 
Since being inserted in to the Knicks starting line-up in early February, Lin has averaged 15 points and 6.4 assists a game. His play and resume, including being an undrafted player out of Harvard whose heritage is unique to the NBA, are credited with raising awareness for the team among fans and marketers.

According to MSG, since the beginning of February, heightened interest in the Knicks "has driven record numbers for the team across multiple platforms, including Web site traffic and social media growth, TV ratings on MSG Network, merchandise sales, and home games at Madison Square Garden this season have all been sold out."

But after a fast start with Lin at point guard, the Knicks have lost six consecutive games (going into their game on March 14 against the Portland Trail Blazers).

Acer, however, is looking for the longer-term impact of its new alliance. "Acer has a long history of sports marketing," J.T Wang, chairman and CEO of Acer Inc., said in a statement. "Basketball, like any other sport, is associated with a positive image and values that are shared with Acer. We are very glad to be partners with the New York Knicks."

Much Marketing Ado About Jeremy Lin

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