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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan042017

NFL Hall Of Famer Jerry Rice Playing Wingman, Catching Passes For Popeyes

By Barry Janoff

Janaury 4, 2017: NFL legend and Pro Football Hall of Famer Jerry Rice knows a lot about catching footballs.

Now he’s out to share his knowledge about better ways to eat and enjoy chicken.

In its first campaign with an athlete/celebrity endorser, Popeyes Louisiana Kitchen is featuring Rice in a series of spots that show off not only the brand’s product but faux inventions intended to enhance the experience.

Among the imaginary goods, all demonstrated by Rice: napkin shirts, spicy and mild toothpicks, wing skewers, a biscuit cushion, taste mask, sauce dome, screen guard playbook, a phone kickstand and wing gloves.

The campaign, "Wingovations," comes with one lead spot and several auxiliary spots each for one of the accoutrements. A separate spot, "A Football Chat," finds Annie talking with Rice about Popeyes’ Cajun Wings.

The campaign tag line: "Football is better with Popeyes."

The effort also includes Internet, social media and POP.

A sweepstakes at a dedicated Web site offers such prizes as a VIP tailgate package including a custom golf cart and a $500 Popeyes gift card, as well as gift cards for sports apparel, coolers and tumblers. (Details here.)

Lead agency is GSD&M, Austin.

The spots will run now through Super Bowl LI on Feb. 5 in Houston’s NRG Stadium. Popeyes is not an official partner with the NFL, but likely will do some guerrilla marketing with Rice via on-site activation.

Popeyes also was the title sponsor of last month’s college football Bahamas Bowl.

"It was a natural next step for Popeyes," Hector Muñoz, CMO-US for Popeyes, said in a statement. “We know fans love to enjoy our food, especially our wings, during games. Mix that with how much social media allows fans to follow their teams and it's a perfect combination."

The lead spot finds Popeyes’ spokeswoman Annie (actress Deirdre Henry) at a news desk with co-anchor Mike. "We all know that football is better with Popeyes, but what if I told you that there is a better way to enjoy your favorite game-time snack."

At which point, the pair unveil Rice testing the Wingovation products: The Taste Mask has a chicken wing attached to the front grill to enable the wearer to eat while keeping their hands free to catch footballs. The Sauce Dome is a hard-hat with an array of sauces built into the brim. The two-ply Napkin Shirt allows people to wipe the chicken sauce on themselves without ruining their real shirts.

Spicy and Mild Toothpicks replace the taste of traditional wood tooth picks with flavors that enable the Popeyes' chicken experience to last after the meal. The Biscuit Cushion is "a stadium seat that feels like heaven and smells like butter."

People are asked to submit their own ideas. At this time, however, none of the products displayed are actually available.

In the spot for Cajun Wings, "A Football Chat," Annie interviews Rice at the news desk.

"I hear you’re a famous football player," she says. "Are you good at anything else?"

Annie then asks Rice to read the script for a Popeye’s commercial, which he does, but with her voice dubbed in.

"It’s playoff season," says Rice. "And nothing brings flavor to the game like my classic Cajun Wings."

"How’d you do that?" Annie asks. In his own voice, Rice replies, "I’m a pro."

Rice played 20 seasons in the NFL, winning three Super Bowls with the San Francisco 49ers. He retired in 2005 but remains the league’s all-time leader in receptions (1,549), receiving years (22,895), touchdowns caught (197) and all-purpose yards (23,549).

As of October 2, 2016, Popeyes had 2,631 operating restaurants in the U.S., the District of Columbia, three territories and 26 foreign countries.

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