September 15, 2010: Go Daddy CEO and founder Bob Parsons has a new, high profile spokesperson to promote his Web site designing, hosting and name registrar domain: Jillian Michaels. Parsons revealed the alliance on his Twitter page before the information became general knowledge via traditional media.
"Jillian Michaels, the smoking hot, tough trainer from Biggest Loser is our newest Go Daddy Girl," Parsons tweeted. "My days of being a fat guy are numbered."
To date, Go Daddy's most visible spokeswoman has been race car driver Danica Patrick, who has appeared in marketing, including Super Bowl ads, since 2006 and as lead sponsor for her race team since 2007. Other Go Daddy spokeswomen include pro poker star Vanessa Rousso and "original Go Daddy girl" Candice Michelle.
Michaels, a personal trainer currently best known for her tenure on NBC's The Biggest Loser and Losing It With Jillian, joins the Go Daddy team at a time when industry reports, lead by a story in The Wall Street Journal, indicate the company is up for sale. Parsons, who founded Go Daddy in 1997, has not publicly confirmed those reports.
Go Daddy did not specify how Michaels would be used in marketing. Financial terms of her deal were not revealed. Her image now appears on the GoDaddy.com home page, calling her "America's toughest trainer." At the site, Michaels offers, "If you want me to help you look and feel your best, you're going to have to work for it. But if you want to look like a million bucks on the Web, Go Daddy makes it fast, easy and fun.
Regarding Michaels, Patrick said, "I'm excited to have Jillian join me as a Go Daddy spokesperson!"
Although Go Daddy has of late been featuring TV spots generated by consumers, Patrick has starred in mildly explicit ads aired during Super Bowl broadcasts since 2007. There was no word on whether or not Michaels and Patrick would appear together in TV spots or personal appearances or whether Go Daddy would buy a spot in Super Bowl XLV and then feature its newest celebrity.
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