By Barry Janoff
February 4, 2015: He may be a six-time Nascar champion, but just like you and me, Jimmie Johnson puts on his pants one leg at a time.
Now, the pants will be from the Gap Factory.
Johnson has signed a deal to become a "style ambassador" for Gap Factory, along with his wife, Chandra.
A multi-media campaign will launch this week to support Spring 2015 releases, anchored by print, Internet, social media and POP. In addition to the U.S., the effort will be seen in Canada, China, France, Japan, Ireland, Italy and the United Kingdom.
Gap Factory said it would partner with the Jimmie Johnson Foundation on several programs throughout the campaign benefiting K-12 public education.
Financial terms of the pact were not released.
"It's been a busy off season," Johnson wrote on his Facebook page. "Pumped that my partnership with @GapFS will be in stores Thursday."
Johnson, who earns about $6-7 million from endorsements, drives for lead sponsor Lowe's Racing.
The campaign "pairs Johnson’s All-American charisma with the brand’s casual, optimistic style," according to Gap Factory.
The push will also include Erin Heatherton and Noah Mills.
The deal gives him another talking point with rival driver Dale Earnhardt Jr., who has a marketing deal with Wrangler jeans.
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