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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May062015

Nascar's Jimmie Johnson, Lowe's Will Take The Heat In Mission AthleteCare Alliance

By Barry Janoff

May 6, 2015: Nascar driver Jimmie Johnson knows how to stay cool under heat, and now he will seek to show others the importance of heat safety as the newest member of the Mission AthleteCare roster.

Johnson and lead sponsor Lowe's will take the lead in a multi-media campaign under Mission's umbrella "Fuel & Cool" initiative "to raise awareness about the importance of staying cool and safe this summer."

The effort will focus on Mission AthleteCare's EnduraCool instant cooling towels and other products that work to prevent overheating while working, playing or exercising.

"As a six-time Nascar champion, I know firsthand the serious effects heat can have on your body, which can impact your performance and safety," Johnson said in a statement. "Your body is like a car, and we all know what happens when your car overheats — it stops working. This heat safety initiative with Mission and Lowe's is tremendously important for everyone: athletes, workers and families everywhere."

The campaign will include TV, digital, social media, a national mobile tour and in-store promotions in Lowe's, which carries Mission AthleteCare products.

According to Mike Tummillo, svp and general merchandise manager for building and maintenance at Lowe's, "Mission has been a leader in thermo-regulation since the category emerged four years ago. We're proud to bring consumers innovative products that solve real problems by raising awareness of the critical importance of heat safety, particularly for those who work long hours in the heat."

"This heat safety initiative with Mission and Lowe's is tremendously important for everyone: athletes, workers and families everywhere."

Also involved in the campaign is the Korey Stringer Institute at the University of Connecticut, a group at the global forefront of researching and providing information and assistance regarding sports-related health and safety issues.

According to Mission AthleteCare, high schools can receive $1,000 in cooling gear from the company by filling out a safety pledge and then receiving verification that they meet six "pillars of heat safety" as defined by the Korey Stringer Institute. (Details here.)

Johnson joins a roster of Mission AthleteCare endorsers and product developers Dwyane Wade, Serena Williams, Reggie Bush, Carmelo Anthony, Dwight Howard, David Wright and Mia Hamm.

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