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NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Aug202010

How Jimmy Johnson Is Going Back To Dallas To 'Coach' At Super Bowl XLV

Jimmy Johnson is back on the road to the Super Bowl, this time in a campaign for Crown Royal.August 20, 2010: Jimmy Johnson is returning to the scene of his greatest pro football accomplishments, this time as a spokesman for Diageo's Crown Royal in a humorous campaign that is offering two all-expense paid trips for five to Dallas for Super Bowl XLV.

Being billed as the "Crown Royal Jimmy Bowl," the campaign is encouraging "die-hard football fans [of legal drinking age] to show their true skills." Motivation to succeed will come from Johnson, whose coaching career includes a national championship with the University of Miami (1987) and two Super Bowl wins (XXVII, XXVIII) in five seasons as head coach of the Dallas Cowboys. Johnson is currently a football analyst on Fox and has been a member of Survivor: Nicaragua this season on CBS.

Crown Royal said that from Aug. 20 through Nov. 30, 2010 it would be on a search for "fans with a sheer determination and passion for winning and celebrating responsibly." Consumers of legal drinking age are being directed to a dedicated Web site to show their football passion either via video or essay. Johnson has been enlisted to provide training tips "for football and life" via a series of ten vignettes that will launch at a dedicated Web site now through November. The campaign is also being promoted on social networking sites including Facebook and Twitter.

Diageo is not an official marketing partner of the NFL, so in the campaign the company must skirt around such terms as Super Bowl, Cowboys Stadium and even National Football League.

In Dallas, the winners will receive a VIP tour of Cowboys Stadium, meet the Dallas Cowboy cheerleaders, enjoy a celebratory meal and watch footage of their game on the Jumbotron. They also will play a game of five-on-five under the watchful eye of Johnson. Other prizes include football items autographed by the coach.

"Football is hard on your body, so you have to take care of yourself. My advice: Moisturize. I like mine with a little bit of mint in it."

Among the tongue-in-cheek videos running on the Web site are such titles as "Positive Thinking," "Jimmy Johnson's Hair," "End Zone Dances" and "Longevity," with Johnson showing off his improvisation skills in a locker-room setting. Several videos are now up and running. "Game Face" is coming Sept. 15, "Cramps" on Sept. 29, "Staying Young" on Oct. 13 and the last, "Motivation," on Nov. 13.

According to Crown Royal, Johnson is being utilized as part of an "overarching effort to develop and implement programs designed to create awareness of responsible drinking among adult football fans and tailgaters."

"It is a great feeling to know we are going to provide two Crown Royal enthusiasts and their four friends an once-in-a-lifetime opportunity to take their backyard game of flag football to the first ever Jimmy Bowl," Yvonne Briese, Crown Royal marketing director. said in a statement. "A coach of two world championship teams, Jimmy has his fair share of victory celebrations under his belt, and we are proud to have him show participants of the Crown Royal Jimmy Bowl, and all football fans, how to celebrate responsibly."

Even if they don't participate, visitors to the Web site might be amused by the humorous vignettes with Johnson. In "Longevity," he explains, "Football is hard on your body, so you have to take care of yourself. My advice: Moisturize. I like mine with a little bit of mint in it. It feels all tingly on your face." At this point he applies numerous gobs of moisturizer to his face until it is literally covered with white cream. "Oooh, that feels good. Just rub it in like this." Then, after a moment of contemplation, he wonders aloud, "How in the hell am I going to get this off?"

In "End Zone Dances," Johnson busts some questionable moves. "I call this the Jimmy Shimmy (as he shuffles from side to side and begins to sing). You want it? You can't have it! You want it? You can't have it!  Next one: Touchdown Year 2185 (as he starts doing a bad version of the Robot and speaking in a robot voice): Welcome to the future. Do you want to meet me? (Then he breaks into a song takeoff of "Single Girls"): All the unwed women. All the unwed women. Ooo-ooo-ooo. Welcome to the future."

"I've been fortunate enough in my career to coach some of the biggest names at the most legendary fields, but nothing will top having my own bowl game," Johnson said in a statement.  "I'm looking forward to yelling plays from the sidelines and hope every football fan 21 and older visits CrownRoyal.com/Football to enter the most exciting bowl game around – the Jimmy Bowl."

The campaign also comes with a "drink responsibly"  statement from Royal Crown and Johnson: "Since not everyone will have the skill it takes to make it to Dallas, it's important that all adult fans remember that whether cheering for their team from home or tailgating, please drink responsibly and assign a designated driver."

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