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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug202010

How Jimmy Johnson Is Going Back To Dallas To 'Coach' At Super Bowl XLV

Jimmy Johnson is back on the road to the Super Bowl, this time in a campaign for Crown Royal.August 20, 2010: Jimmy Johnson is returning to the scene of his greatest pro football accomplishments, this time as a spokesman for Diageo's Crown Royal in a humorous campaign that is offering two all-expense paid trips for five to Dallas for Super Bowl XLV.

Being billed as the "Crown Royal Jimmy Bowl," the campaign is encouraging "die-hard football fans [of legal drinking age] to show their true skills." Motivation to succeed will come from Johnson, whose coaching career includes a national championship with the University of Miami (1987) and two Super Bowl wins (XXVII, XXVIII) in five seasons as head coach of the Dallas Cowboys. Johnson is currently a football analyst on Fox and has been a member of Survivor: Nicaragua this season on CBS.

Crown Royal said that from Aug. 20 through Nov. 30, 2010 it would be on a search for "fans with a sheer determination and passion for winning and celebrating responsibly." Consumers of legal drinking age are being directed to a dedicated Web site to show their football passion either via video or essay. Johnson has been enlisted to provide training tips "for football and life" via a series of ten vignettes that will launch at a dedicated Web site now through November. The campaign is also being promoted on social networking sites including Facebook and Twitter.

Diageo is not an official marketing partner of the NFL, so in the campaign the company must skirt around such terms as Super Bowl, Cowboys Stadium and even National Football League.

In Dallas, the winners will receive a VIP tour of Cowboys Stadium, meet the Dallas Cowboy cheerleaders, enjoy a celebratory meal and watch footage of their game on the Jumbotron. They also will play a game of five-on-five under the watchful eye of Johnson. Other prizes include football items autographed by the coach.

"Football is hard on your body, so you have to take care of yourself. My advice: Moisturize. I like mine with a little bit of mint in it."

Among the tongue-in-cheek videos running on the Web site are such titles as "Positive Thinking," "Jimmy Johnson's Hair," "End Zone Dances" and "Longevity," with Johnson showing off his improvisation skills in a locker-room setting. Several videos are now up and running. "Game Face" is coming Sept. 15, "Cramps" on Sept. 29, "Staying Young" on Oct. 13 and the last, "Motivation," on Nov. 13.

According to Crown Royal, Johnson is being utilized as part of an "overarching effort to develop and implement programs designed to create awareness of responsible drinking among adult football fans and tailgaters."

"It is a great feeling to know we are going to provide two Crown Royal enthusiasts and their four friends an once-in-a-lifetime opportunity to take their backyard game of flag football to the first ever Jimmy Bowl," Yvonne Briese, Crown Royal marketing director. said in a statement. "A coach of two world championship teams, Jimmy has his fair share of victory celebrations under his belt, and we are proud to have him show participants of the Crown Royal Jimmy Bowl, and all football fans, how to celebrate responsibly."

Even if they don't participate, visitors to the Web site might be amused by the humorous vignettes with Johnson. In "Longevity," he explains, "Football is hard on your body, so you have to take care of yourself. My advice: Moisturize. I like mine with a little bit of mint in it. It feels all tingly on your face." At this point he applies numerous gobs of moisturizer to his face until it is literally covered with white cream. "Oooh, that feels good. Just rub it in like this." Then, after a moment of contemplation, he wonders aloud, "How in the hell am I going to get this off?"

In "End Zone Dances," Johnson busts some questionable moves. "I call this the Jimmy Shimmy (as he shuffles from side to side and begins to sing). You want it? You can't have it! You want it? You can't have it!  Next one: Touchdown Year 2185 (as he starts doing a bad version of the Robot and speaking in a robot voice): Welcome to the future. Do you want to meet me? (Then he breaks into a song takeoff of "Single Girls"): All the unwed women. All the unwed women. Ooo-ooo-ooo. Welcome to the future."

"I've been fortunate enough in my career to coach some of the biggest names at the most legendary fields, but nothing will top having my own bowl game," Johnson said in a statement.  "I'm looking forward to yelling plays from the sidelines and hope every football fan 21 and older visits CrownRoyal.com/Football to enter the most exciting bowl game around – the Jimmy Bowl."

The campaign also comes with a "drink responsibly"  statement from Royal Crown and Johnson: "Since not everyone will have the skill it takes to make it to Dallas, it's important that all adult fans remember that whether cheering for their team from home or tailgating, please drink responsibly and assign a designated driver."

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