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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

JBL Giannis True Wireless See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in Jimmy Johnson (1)

Friday
Aug202010

How Jimmy Johnson Is Going Back To Dallas To 'Coach' At Super Bowl XLV

Jimmy Johnson is back on the road to the Super Bowl, this time in a campaign for Crown Royal.August 20, 2010: Jimmy Johnson is returning to the scene of his greatest pro football accomplishments, this time as a spokesman for Diageo's Crown Royal in a humorous campaign that is offering two all-expense paid trips for five to Dallas for Super Bowl XLV.

Being billed as the "Crown Royal Jimmy Bowl," the campaign is encouraging "die-hard football fans [of legal drinking age] to show their true skills." Motivation to succeed will come from Johnson, whose coaching career includes a national championship with the University of Miami (1987) and two Super Bowl wins (XXVII, XXVIII) in five seasons as head coach of the Dallas Cowboys. Johnson is currently a football analyst on Fox and has been a member of Survivor: Nicaragua this season on CBS.

Crown Royal said that from Aug. 20 through Nov. 30, 2010 it would be on a search for "fans with a sheer determination and passion for winning and celebrating responsibly." Consumers of legal drinking age are being directed to a dedicated Web site to show their football passion either via video or essay. Johnson has been enlisted to provide training tips "for football and life" via a series of ten vignettes that will launch at a dedicated Web site now through November. The campaign is also being promoted on social networking sites including Facebook and Twitter.

Diageo is not an official marketing partner of the NFL, so in the campaign the company must skirt around such terms as Super Bowl, Cowboys Stadium and even National Football League.

In Dallas, the winners will receive a VIP tour of Cowboys Stadium, meet the Dallas Cowboy cheerleaders, enjoy a celebratory meal and watch footage of their game on the Jumbotron. They also will play a game of five-on-five under the watchful eye of Johnson. Other prizes include football items autographed by the coach.

"Football is hard on your body, so you have to take care of yourself. My advice: Moisturize. I like mine with a little bit of mint in it."

Among the tongue-in-cheek videos running on the Web site are such titles as "Positive Thinking," "Jimmy Johnson's Hair," "End Zone Dances" and "Longevity," with Johnson showing off his improvisation skills in a locker-room setting. Several videos are now up and running. "Game Face" is coming Sept. 15, "Cramps" on Sept. 29, "Staying Young" on Oct. 13 and the last, "Motivation," on Nov. 13.

According to Crown Royal, Johnson is being utilized as part of an "overarching effort to develop and implement programs designed to create awareness of responsible drinking among adult football fans and tailgaters."

"It is a great feeling to know we are going to provide two Crown Royal enthusiasts and their four friends an once-in-a-lifetime opportunity to take their backyard game of flag football to the first ever Jimmy Bowl," Yvonne Briese, Crown Royal marketing director. said in a statement. "A coach of two world championship teams, Jimmy has his fair share of victory celebrations under his belt, and we are proud to have him show participants of the Crown Royal Jimmy Bowl, and all football fans, how to celebrate responsibly."

Even if they don't participate, visitors to the Web site might be amused by the humorous vignettes with Johnson. In "Longevity," he explains, "Football is hard on your body, so you have to take care of yourself. My advice: Moisturize. I like mine with a little bit of mint in it. It feels all tingly on your face." At this point he applies numerous gobs of moisturizer to his face until it is literally covered with white cream. "Oooh, that feels good. Just rub it in like this." Then, after a moment of contemplation, he wonders aloud, "How in the hell am I going to get this off?"

In "End Zone Dances," Johnson busts some questionable moves. "I call this the Jimmy Shimmy (as he shuffles from side to side and begins to sing). You want it? You can't have it! You want it? You can't have it!  Next one: Touchdown Year 2185 (as he starts doing a bad version of the Robot and speaking in a robot voice): Welcome to the future. Do you want to meet me? (Then he breaks into a song takeoff of "Single Girls"): All the unwed women. All the unwed women. Ooo-ooo-ooo. Welcome to the future."

"I've been fortunate enough in my career to coach some of the biggest names at the most legendary fields, but nothing will top having my own bowl game," Johnson said in a statement.  "I'm looking forward to yelling plays from the sidelines and hope every football fan 21 and older visits CrownRoyal.com/Football to enter the most exciting bowl game around – the Jimmy Bowl."

The campaign also comes with a "drink responsibly"  statement from Royal Crown and Johnson: "Since not everyone will have the skill it takes to make it to Dallas, it's important that all adult fans remember that whether cheering for their team from home or tailgating, please drink responsibly and assign a designated driver."

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