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• Steve Phelps has been named Nascar President, effective Oct. 1, replacing Brent Dewar, who has “elected to step down and will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019.”  Phelps joined Nascar in 2005.

• On Location Experiences,  the official hospitality partner of the NFL has signed Hall of Famers Emmitt Smith as Brand Ambassador for Super Bowl LIII in Atlanta this February. Joining Emmitt Smith will be 16 NFL Legends who will all attend one of the three, exclusive pre-game tailgates hosted by On Location.

• The College Sports Information Directors of America, Associated Press and the Fiesta Bowl Organization said they would recognize college football players who have overcome adversity with a new honor, the Mayo Clinic Comeback Player of the Year Award.  During the 2018 college football season, 30 student-athletes from all levels of college football who have overcome injury, illness or other challenges will be recognized as Mayo Clinic Comeback Player of the Year Nominees. At the end of the season, three student-athletes will be chosen as Mayo Clinic Comeback Player of the Year Award winners.

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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov022017

J.M. Smucker Loading Winter Games Activation With Brands, Athletes, Pups

Special to NYSportsJournalism.com

November 1, 2017: While athletes train and compete for potential spots in the 2018 Winter Olympics and Paralympic Games, numerous brands already have a spot in the Games, at least on marketing rosters.

J.M. Smucker has been an official sponsor with the U.S. Olympic and Paralympic Teams since 2013, activating with Smucker’s. Folgers, Jif,and Uncrustables brands in marketing.

For the 2018 Games, J.M. Smucker is adding Sahale Snacks and Milk-Bone, the latter to get support from athletes and their pups.

Milk-Bone and sibling Meow Mix were not part of the company until a $3.2 billion acquisition of Big Heart Pet Brands in 2015.

The six brands will "leverage a mix of marketing and communications elements to convey their support for Team USA,” including TV and digital advertising, custom packaging, retail promotions and athlete partnerships, according to J.M. Smucker.

J.M. Smucker also named ten Olympic and Paralympic hopefuls and icons — and even some of their dogs — who will get company support and be part of multi-platform marketing.

They include:

Meryl Davis, who with partner Charlie White won gold in ice dancing in the 2014 Sochi Olympics (but will not be competing in 2018), partnering with Smucker's, Jif, and Uncrustables brands.

Jessie Diggins, cross-country skier, aligning with Folgers and, with her dog Brittany spaniel, Milk-Bone.

Gracie Gold, figure skater, as ambassador for Jif and Uncrustables.

Hailey Langland, snowboarder, for Sahale Snacks and with her dog Denver Milk-Bone.

Ted Ligety, alpine ski racer, working with Folgers, Smucker's, Jif and Uncrustables brands.

Maia and Alex Shibutani, ice dancing, with their dogs Lily and Po, are partnering with the Milk-Bone brand.

Evan Strong, para-snowboard cross racer, representing  Folgers, Smucker's, Jif, and Uncrustables.

McRae Williams, slope-style skier, with the Smucker's, Jif, Sahale Snacks and Uncrustables.

Torin Yater-Wallace, halfpipe skier, partnering with Smucker’s, Jif, Sahale Snacks and Uncrustables.

Smucker is also a presenting sponsor for the USOC’s official Team USA app, which includes exclusive Team USA content and the latest news, features, photos, and videos of Team USA. (The app can be downloaded in the respective app store of each major operating system.)

"Our employees are incredibly excited to support Team USA athletes again in their quest to represent our country on the world's biggest stage," Tamara Fynan, vp-marketing services for The J.M. Smucker Co., said in a statement.

“We are particularly excited about the ability of our Milk-Bone and Sahale Snacks brands to add new dimensions to how we support Team USA. Both brands have incredibly loyal consumers that are inspired by the dedication and perseverance each Olympic hopeful demonstrates."

In addition to financially supporting the U.S. Olympic and Paralympic Teams, Smucker said it would continue to provide a variety of products to each of the U.S. Olympic Training Centers and other team facilities, including those in PyeongChang.

“These products will be available to athletes and coaches as snacks and be incorporated into each venue's unique daily menus,” said the company.

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Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partner

NBC To Go Live Nationwide For ’18 Winter Games


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