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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov022017

J.M. Smucker Loading Winter Games Activation With Brands, Athletes, Pups

Special to NYSportsJournalism.com

November 1, 2017: While athletes train and compete for potential spots in the 2018 Winter Olympics and Paralympic Games, numerous brands already have a spot in the Games, at least on marketing rosters.

J.M. Smucker has been an official sponsor with the U.S. Olympic and Paralympic Teams since 2013, activating with Smucker’s. Folgers, Jif,and Uncrustables brands in marketing.

For the 2018 Games, J.M. Smucker is adding Sahale Snacks and Milk-Bone, the latter to get support from athletes and their pups.

Milk-Bone and sibling Meow Mix were not part of the company until a $3.2 billion acquisition of Big Heart Pet Brands in 2015.

The six brands will "leverage a mix of marketing and communications elements to convey their support for Team USA,” including TV and digital advertising, custom packaging, retail promotions and athlete partnerships, according to J.M. Smucker.

J.M. Smucker also named ten Olympic and Paralympic hopefuls and icons — and even some of their dogs — who will get company support and be part of multi-platform marketing.

They include:

Meryl Davis, who with partner Charlie White won gold in ice dancing in the 2014 Sochi Olympics (but will not be competing in 2018), partnering with Smucker's, Jif, and Uncrustables brands.

Jessie Diggins, cross-country skier, aligning with Folgers and, with her dog Brittany spaniel, Milk-Bone.

Gracie Gold, figure skater, as ambassador for Jif and Uncrustables.

Hailey Langland, snowboarder, for Sahale Snacks and with her dog Denver Milk-Bone.

Ted Ligety, alpine ski racer, working with Folgers, Smucker's, Jif and Uncrustables brands.

Maia and Alex Shibutani, ice dancing, with their dogs Lily and Po, are partnering with the Milk-Bone brand.

Evan Strong, para-snowboard cross racer, representing  Folgers, Smucker's, Jif, and Uncrustables.

McRae Williams, slope-style skier, with the Smucker's, Jif, Sahale Snacks and Uncrustables.

Torin Yater-Wallace, halfpipe skier, partnering with Smucker’s, Jif, Sahale Snacks and Uncrustables.

Smucker is also a presenting sponsor for the USOC’s official Team USA app, which includes exclusive Team USA content and the latest news, features, photos, and videos of Team USA. (The app can be downloaded in the respective app store of each major operating system.)

"Our employees are incredibly excited to support Team USA athletes again in their quest to represent our country on the world's biggest stage," Tamara Fynan, vp-marketing services for The J.M. Smucker Co., said in a statement.

“We are particularly excited about the ability of our Milk-Bone and Sahale Snacks brands to add new dimensions to how we support Team USA. Both brands have incredibly loyal consumers that are inspired by the dedication and perseverance each Olympic hopeful demonstrates."

In addition to financially supporting the U.S. Olympic and Paralympic Teams, Smucker said it would continue to provide a variety of products to each of the U.S. Olympic Training Centers and other team facilities, including those in PyeongChang.

“These products will be available to athletes and coaches as snacks and be incorporated into each venue's unique daily menus,” said the company.

Hershey’s Bringing Gold To The Winter Olympics

Kellogg's Has Athletes, Marketing, Boxes For Winter Games

NBCU Sees $1B Ad Revenue From Winter Games, Super Bowl LII

USOC, NBC Plan 100 Days Out Activation For '18 Olympics

Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partner

NBC To Go Live Nationwide For ’18 Winter Games


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