Top
QUICK HITS

deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

United: USA 'Superheroes' Aussie Open Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov022017

J.M. Smucker Loading Winter Games Activation With Brands, Athletes, Pups

Special to NYSportsJournalism.com

November 1, 2017: While athletes train and compete for potential spots in the 2018 Winter Olympics and Paralympic Games, numerous brands already have a spot in the Games, at least on marketing rosters.

J.M. Smucker has been an official sponsor with the U.S. Olympic and Paralympic Teams since 2013, activating with Smucker’s. Folgers, Jif,and Uncrustables brands in marketing.

For the 2018 Games, J.M. Smucker is adding Sahale Snacks and Milk-Bone, the latter to get support from athletes and their pups.

Milk-Bone and sibling Meow Mix were not part of the company until a $3.2 billion acquisition of Big Heart Pet Brands in 2015.

The six brands will "leverage a mix of marketing and communications elements to convey their support for Team USA,” including TV and digital advertising, custom packaging, retail promotions and athlete partnerships, according to J.M. Smucker.

J.M. Smucker also named ten Olympic and Paralympic hopefuls and icons — and even some of their dogs — who will get company support and be part of multi-platform marketing.

They include:

Meryl Davis, who with partner Charlie White won gold in ice dancing in the 2014 Sochi Olympics (but will not be competing in 2018), partnering with Smucker's, Jif, and Uncrustables brands.

Jessie Diggins, cross-country skier, aligning with Folgers and, with her dog Brittany spaniel, Milk-Bone.

Gracie Gold, figure skater, as ambassador for Jif and Uncrustables.

Hailey Langland, snowboarder, for Sahale Snacks and with her dog Denver Milk-Bone.

Ted Ligety, alpine ski racer, working with Folgers, Smucker's, Jif and Uncrustables brands.

Maia and Alex Shibutani, ice dancing, with their dogs Lily and Po, are partnering with the Milk-Bone brand.

Evan Strong, para-snowboard cross racer, representing  Folgers, Smucker's, Jif, and Uncrustables.

McRae Williams, slope-style skier, with the Smucker's, Jif, Sahale Snacks and Uncrustables.

Torin Yater-Wallace, halfpipe skier, partnering with Smucker’s, Jif, Sahale Snacks and Uncrustables.

Smucker is also a presenting sponsor for the USOC’s official Team USA app, which includes exclusive Team USA content and the latest news, features, photos, and videos of Team USA. (The app can be downloaded in the respective app store of each major operating system.)

"Our employees are incredibly excited to support Team USA athletes again in their quest to represent our country on the world's biggest stage," Tamara Fynan, vp-marketing services for The J.M. Smucker Co., said in a statement.

“We are particularly excited about the ability of our Milk-Bone and Sahale Snacks brands to add new dimensions to how we support Team USA. Both brands have incredibly loyal consumers that are inspired by the dedication and perseverance each Olympic hopeful demonstrates."

In addition to financially supporting the U.S. Olympic and Paralympic Teams, Smucker said it would continue to provide a variety of products to each of the U.S. Olympic Training Centers and other team facilities, including those in PyeongChang.

“These products will be available to athletes and coaches as snacks and be incorporated into each venue's unique daily menus,” said the company.

Hershey’s Bringing Gold To The Winter Olympics

Kellogg's Has Athletes, Marketing, Boxes For Winter Games

NBCU Sees $1B Ad Revenue From Winter Games, Super Bowl LII

USOC, NBC Plan 100 Days Out Activation For '18 Olympics

Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partner

NBC To Go Live Nationwide For ’18 Winter Games


Back to Home Page