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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2. New England Patriots
3. Pittsburgh Steelers
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May142014

Not Just Another Joe: Namath Joins NFL Icon Montana On Skechers' Roster

By Barry Janoff

May 14, 2014: He's been referred to at various times in his life and career as Broadway Joe, Joe Willie, Super Bowl champion, All-Pro and MVP.

Now, Joe Namath adds another moniker to his list: Joe Skechers.

Skechers USA said it has signed Namath to a deal to represent the Manhattan Beach, Calif.-based lifestyle and performance shoe and apparel company in marketing and other activations.

Namath's first national campaign is scheduled for Fall 2014, to coincide with the coming NFL season, to support the  Relaxed Fit footwear line.

Financial details of the alliance were not released.

Namath, 70, joins a Skechers' roster that also includes four-time Super Bowl champion Joe Montana and Mark Cuban, owner of the NBA's Dallas Mavericks.

According to Skechers, Namath's campaign will follow the "same humorous tone" as ongoing spots for Relaxed Fit footwear with Montana and Cuban. In addition to TV, marketing will include print, outdoor, online, social media and POP through 2015.

“Our Relaxed Fit from Skechers campaign has had so much success with one football Joe, that we thought it was time to bring on another,” Michael Greenberg, president for Skechers, said in a statement. “Joe Namath is one of the first pro football television stars in the world and with fans that go back to his days (at the University of) Alabama, his personality and familiar face is perfect for our team. We know he’ll be a great asset when it comes to getting the word out about our comfortable Relaxed Fit footwear line.”

During his career, Namath passed for more than 27,600 yards and was named MVP of Super Bowl III when the New York Jets defeated the highly favored Baltimore Colts, 16-7. He spent all but one year of his career with the Jets before his final NFL season in 1977 with the then Los Angeles Rams. He was inducted into the Pro Football Hall of Fame in 1985.

He became as least as well-known off the field for his late-night expeditions, which earned him the nickname Broadway Joe.

"We know he’ll be a great asset when it comes to getting the word out about our comfortable Relaxed Fit footwear line.”

According to the 70-year-old Namath, “I’ve loved what Skechers has done with this campaign so far and I’m excited be joining the team. The Relaxed Fit shoes really are as comfortable as they say, and I look forward to working with Skechers on what will be a fun commercial that my fans will enjoy.”

Montana's contract with Skechers runs through 2015; his current commercial also features his daughter, Elizabeth. Cuban's contract runs through 2014.

Skechers has run spots during several Super Bowls but did not make a national appearance this past February during Super Bowl XLVIII.

Skechers Extends Deals With Montana, Cuban

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