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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May142014

Not Just Another Joe: Namath Joins NFL Icon Montana On Skechers' Roster

By Barry Janoff

May 14, 2014: He's been referred to at various times in his life and career as Broadway Joe, Joe Willie, Super Bowl champion, All-Pro and MVP.

Now, Joe Namath adds another moniker to his list: Joe Skechers.

Skechers USA said it has signed Namath to a deal to represent the Manhattan Beach, Calif.-based lifestyle and performance shoe and apparel company in marketing and other activations.

Namath's first national campaign is scheduled for Fall 2014, to coincide with the coming NFL season, to support the  Relaxed Fit footwear line.

Financial details of the alliance were not released.

Namath, 70, joins a Skechers' roster that also includes four-time Super Bowl champion Joe Montana and Mark Cuban, owner of the NBA's Dallas Mavericks.

According to Skechers, Namath's campaign will follow the "same humorous tone" as ongoing spots for Relaxed Fit footwear with Montana and Cuban. In addition to TV, marketing will include print, outdoor, online, social media and POP through 2015.

“Our Relaxed Fit from Skechers campaign has had so much success with one football Joe, that we thought it was time to bring on another,” Michael Greenberg, president for Skechers, said in a statement. “Joe Namath is one of the first pro football television stars in the world and with fans that go back to his days (at the University of) Alabama, his personality and familiar face is perfect for our team. We know he’ll be a great asset when it comes to getting the word out about our comfortable Relaxed Fit footwear line.”

During his career, Namath passed for more than 27,600 yards and was named MVP of Super Bowl III when the New York Jets defeated the highly favored Baltimore Colts, 16-7. He spent all but one year of his career with the Jets before his final NFL season in 1977 with the then Los Angeles Rams. He was inducted into the Pro Football Hall of Fame in 1985.

He became as least as well-known off the field for his late-night expeditions, which earned him the nickname Broadway Joe.

"We know he’ll be a great asset when it comes to getting the word out about our comfortable Relaxed Fit footwear line.”

According to the 70-year-old Namath, “I’ve loved what Skechers has done with this campaign so far and I’m excited be joining the team. The Relaxed Fit shoes really are as comfortable as they say, and I look forward to working with Skechers on what will be a fun commercial that my fans will enjoy.”

Montana's contract with Skechers runs through 2015; his current commercial also features his daughter, Elizabeth. Cuban's contract runs through 2014.

Skechers has run spots during several Super Bowls but did not make a national appearance this past February during Super Bowl XLVIII.

Skechers Extends Deals With Montana, Cuban

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