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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr252014

Baseball Hall Of Famer, WS Manager Joe Torre Takes New Campaign Into Account

Special to NYSportsJournalism.com

April 24, 2014: Joe Torre knows the importance of numbers: He was the National League MVP in 1971, won four World Series as manager of the New York Yankees and this summer will be part of the Baseball Hall of Fame Class of 2014.

The 73-year-old Torre is now the No. 1 man in was was called a multimillion-dollar campaign for CohnReznick LLP, which calls itself the "tenth largest accounting, tax, and advisory firm in the United States."

The campaign, "Game Changer," is "designed to convey [CohnReznick]’s deep expertise helping clients navigate and succeed in today’s changing business landscape."

The effort includes print in national business and key trade publications, radio, Internet, outdoor placements and inclusions on commuter rail lines, integrated sponsorships, digital/mobile ads and social media sponsored posts.

“We hear from our clients daily about the challenges they face in their industries," Tom Marino, co-CEO, CohnReznick, said in a statement. "The playing field is constantly changing and you need the right expertise to stay ahead."

CohnReznick said that the campaign’s theme, “Game Changer,” reflects the "critical importance of tapping proven performance, expertise, and insight during important and complex times."

According to Chuck Ludmer, CMO, CohnReznick. “The ‘Game Changer’ campaign is a real departure from typical professional services advertisements and no other accounting firm has a spokesperson with Joe’s visibility and values. The new campaign will help us raise awareness among C-suite decision makers and influencers. We believe it is consistent with our breakthrough strategy and helps us translate our messages.”

The Baseball Hall of Fame Class of 2014 includes Torre, Bobby Cox, Tony LaRussa, Greg Maddux,Tom Glavine and Frank Thomas.

Torre played from 1960-78 (Milwaukee/Atlanta Braves, St. Louis Cardinals, New York Mets), was a manager from 1977-2010 (Mets, Braves, Cardinals, Yankees and Los Angeles Dodgers), then worked in the MLB office as evp-baseball operations.

He was manager of Yankees world championship teams in 1999 and 1998-2000.

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