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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr252014

Baseball Hall Of Famer, WS Manager Joe Torre Takes New Campaign Into Account

Special to NYSportsJournalism.com

April 24, 2014: Joe Torre knows the importance of numbers: He was the National League MVP in 1971, won four World Series as manager of the New York Yankees and this summer will be part of the Baseball Hall of Fame Class of 2014.

The 73-year-old Torre is now the No. 1 man in was was called a multimillion-dollar campaign for CohnReznick LLP, which calls itself the "tenth largest accounting, tax, and advisory firm in the United States."

The campaign, "Game Changer," is "designed to convey [CohnReznick]’s deep expertise helping clients navigate and succeed in today’s changing business landscape."

The effort includes print in national business and key trade publications, radio, Internet, outdoor placements and inclusions on commuter rail lines, integrated sponsorships, digital/mobile ads and social media sponsored posts.

“We hear from our clients daily about the challenges they face in their industries," Tom Marino, co-CEO, CohnReznick, said in a statement. "The playing field is constantly changing and you need the right expertise to stay ahead."

CohnReznick said that the campaign’s theme, “Game Changer,” reflects the "critical importance of tapping proven performance, expertise, and insight during important and complex times."

According to Chuck Ludmer, CMO, CohnReznick. “The ‘Game Changer’ campaign is a real departure from typical professional services advertisements and no other accounting firm has a spokesperson with Joe’s visibility and values. The new campaign will help us raise awareness among C-suite decision makers and influencers. We believe it is consistent with our breakthrough strategy and helps us translate our messages.”

The Baseball Hall of Fame Class of 2014 includes Torre, Bobby Cox, Tony LaRussa, Greg Maddux,Tom Glavine and Frank Thomas.

Torre played from 1960-78 (Milwaukee/Atlanta Braves, St. Louis Cardinals, New York Mets), was a manager from 1977-2010 (Mets, Braves, Cardinals, Yankees and Los Angeles Dodgers), then worked in the MLB office as evp-baseball operations.

He was manager of Yankees world championship teams in 1999 and 1998-2000.

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