NYSportsJournalism.com - Johnson's A Smash - Jimmie Johnson Survives Kobalt Tools 'Crash' To Drive Again

Saturday

Mar062010

Jimmie Johnson Survives Kobalt Tools 'Crash' To Drive Again

Saturday, March 6, 2010 at 10:19AM

Jimmie Johnson (R) and Chad Knaus in a TV spot that comes crashing down.March 6, 2010: The other drivers in Nascar may finally have found a way to end Jimmie Johnson's unprecedented winning streak of four Sprint Cup titles: Have him crushed by his own car.

That scenario - the car crush, not the rival drivers out to end Johnson's streak by nefarious methods - is the crux of a new commercial for Kobalt Tools, which will break March 7 on Fox during the Kobalt Tools 500 at Atlanta Motor Speedway. Kobalt is a division of Lowe's, Johnson's lead sponsor.

In the spot, Johnson and crew chief Chad Knaus are sitting in a garage and chatting while seemingly waiting to film a commercial. Suddenly, Johnson's No. 48 car, which has been perched on a lift behind them, crashes down, narrowly missing Johnson and Knaus. The pair keep the mood going by bolting as if they had just escaped severe injuries. The camera filming the action suddenly goes askew, adding a solid degree of realism to the scene, as other members of Johnson's team and crew members who appear to have been "filming" the spot rush in.

"Stay out of there," someone yells off-camera. "Don't anybody move!" Then someone else asks, "Chad. Jimmie. You alright?" "Yeah, I'm cool," Johnson replies.

Johnson and Knaus find that only the strong survive.By now, people are coming back into frame to see what happened. "The Kobalt Tool Box stopped it," someone says, referring to a four-wheel, stainless steel rolling Tool Cabinet that now appears to be undamaged despite having a race car sitting on it. "Get a shot of the box," someone yells, staying with the theme that the event was real. "No way," someone replies. "It's sitting on the box," Knaus says as he kneels beneath the car.

"Get me a screwdriver," Johnson then says to Knaus. "Really?" asks Knaus. "It's sitting on the box," Johnson says as he points to one of the drawers. "Does it still work?" Knaus opens one of the undamaged drawers and hands Johnson a screwdriver. "Thanks," Johnson laughs as they both continue to check out the situation. "Appreciate it. But I don't know what I'm going to do with it."

Johnson kept the subterfuge going on his Facebook page, where he posted to fans, "Look what happened during the Kobalt Tools commercial," alongside a YouTube URL link to the commercial. Lowe's lead agency is BBDO, NY. (See the commercial here.)

The spot is part of the brand's current campaign, "You can't kill a Kobalt," that includes such YouTube-inspired spots as a bear destroying the contents of a pick-up truck but unable to damage the truck's Kobalt tool chest and a construction site "accident" in which the only items left unscathed are Kobalt tools.

Kobalt at its site solicits real stories from visitors regarding the toughness of its products, which it says it will consider for the basis of other such commercials.

Back to Auto Racing

Back to Home Page

NYSportsJournalism.com |

13 Comments |

Print Article

tagged

Chad Knaus,

Jimmie Johnson,

Kobalt Tools,

Nascar in

Auto Racing

Reader Comments (13)

The modern replica submariner watches
comes housed in a black plastic case with stainless steel lugs at each side. The black wristband is nicely crafted from leather, and in case you plan on banging your new watch around a bit, the display is protected by a durable, scratch-resistant mineral crystal face.

August 16, 2010 |

milgauss replica

this is a good article.I wiwc replica watches|
ill keep it and share it whit my friends .I think thay will like it .Richard Mille named his newest uncover of RM011, Felipe Massa Titanium Black DLC Grand Prix Brazil.

August 20, 2010 |

replica iwc

NBA composed of 30 teams, each team has a lot of gorgeous suit, home jerseys, away jerseys, retro jerseys, there are various commemorative Edition LOGO shirt. Echocardiography？ Do you want to wearing the authentic jerseys that you worshiped star’s?

September 24, 2010 |

ouyang

Moncler Jackets
Moncler
Women Moncler Jackets
Moncler Jackets For Women
Moncler Lucie
Moncler Alpin
Moncler Angers
Moncler Lans
Moncler Mens
Moncler Coats
Moncler Vests
Moncler Boots
Moncler Bags
Moncler Branson Navy
Moncler Arcs
Moncler Maya
Moncler Auburn
Moncler Ever
Moncler Garcons Everest
Moncler Himalaya
Moncler Clairy
Moncler Quincy
Moncler Nantes
Moncler Badia
Moncler Pop Star
Moncler Shiny
Moncler Daytona
Moncler Limited Edition
Moncler Indre
Moncler Puffer
Moncler Bady
Moncler Bea
Moncler Mokacine
Moncler Chartreuse
Soccer Uniforms
Moncler Gueran
Moncler Reynold

November 2, 2010 |

Moncler

Red Bull HatsI came to your article from another article and am really interested in this learning about this. ,

December 29, 2010 |

Red Bull Hats

cheap lv belts Subsequently, the relevant departments louis vuitton new handbags to the transfer louis vuitton new collection of heavy-duty digging machine, after more than six novels emergency, the day 14:40, buried under the luis vutton kang man was ... louis vuitton new arrival

August 11, 2011 |

louis vuitton bags sale

classic yet keep up with modern trends byinjectingcontemporarfeaturessuch http://www.ugg-outlets-store.com as a splash of colour.I missed them so badly.Once I finally graduated in 2002 I was still in the same situation as I was when I left Europe.Collins writes a good rebellion and it’s super compelling. http://www.uggs-sales.net Pink or red of the lens, very strong in the glare of the case, http://www.raybansunglassesoutlet.net you can deepen the contrast and sharpness and is ideal for water sports and snow activities in use.However, shopping online all night through each one of the sites that come up via search engines can be difficult and you might end up getting no good results if you don't know where you should look.Acquiring great dealsIf you want to get the http://www.cole-haan-outlet.com Ray Ban 3025 with a lower price, you can find stores that has already been researched to sell authentic Ray bans at lower prices.These Eyeglass frames are created according to the UK and US norms.- Health Wayfarer is by far the single most recognized type of sunglasses.using a slender metallic frame and oversized teardrop lens, they will often be mirrored or appear in unique lens colors.Teashades can be th Cole Haan Shoes People do not create too a good offer as before, to not point out producing with fountain pens.At that point, he contacted a company that is still well known ray ban sunglasses today, Bausch & Lomb, to develop a pair of sunglasses that would provide protection for the eyes from the suns rays and would also look good at the same time.

September 12, 2011 |

cheap cole haan shoes

September 15, 2011 |

moncler jackets

You might have spent plenty of money on your golf clubs and Louis Vuitton Bags for cheap, but it is also important to have the right golf Cheap Louis Vuitton Bags to carry your equipment in. Most golfers don't have the benefits of a caddy like the professionals, and it can be a long way around the course. Choosing golf Coco Chanel Bags that can carry all your equipment easily and are comfortable and easy to move around is important. Also, you want a golf bad that looks good and reflects your style and personality on the course. The wrong golf Burberry Bag will leave you struggling to find and move your equipment, and perhaps even damaging your clubs or balls. If you want to know how to pick the best golf Louis Vuitton Bags Outlet for your equipment, then here are some tips to get you started. Right or left handed?Although it might not seem to matter whether you are right or left handed when buying a Chanel Purses, things are a little different when looking at golf Louis Vuitton Outlet Store. If you are right handed then it is probably not an issue, as most Louis Vuitton Outlet Store are designed for right handed players. However, there are left handed Louis Vuitton Outlet on the market as well. If you are left handed then choose one of these Louis Vuitton usa outlet, as you will then have the pockets and padding on the correct side, making it easier for you to carry around your equipment as you play.Cart or stand?Most golf Burberry Scarves require you to carry the Louis Vuitton Handbags around with you on your shoulder. However, there are two major types of Burberry Bags. Those that go in a cart or trolley, and those that stand on the ground. If you are being taken around in a golf cart more often than not, a cart trolley Louis Vuitton Outlet Online
is a good option.

October 11, 2011 |

Louis Vuitton Outlet Online

visit replica valentino handbags.cheaper and well.

Enjoy $15 savings at xclones.net with this coupon code S7D15U

Rules of the Code:

1. The coupon code is only applicable for $100+ full-price item(s) .
2. This coupon code is not applicable for promotional items or discount products.

October 21, 2011 |

replica valentino handbags

Good days give you joy while bad days give you experience. So never regret every single day of your life! wholesale maternity clothes

November 2, 2011 |

Lily

"I quite agree with you.All right. I agree with you.I really disagree with you. Women should enjoy the same rights as men. Why can't a woman have her own career?Personally, I do not agree with this viewIf the opinion is right, they are deprived of the opportunity of exchanging error for truth;First, ask questions. Asking question doesn't mean you disagree with the statement. It simply means you're curious. You want to learn more.
"

November 16, 2011 |

Canada Goose Sale

rs gold
rs money
rs items
rs power leveling
rs powerleveling
rs accounts
runescape gold
runescape money
runescape items
runescape power leveling
runescape powerleveling
runescape accounts
buy runescape
cheap runescape
rs gold
rs money
rs items
rs power leveling
rs powerleveling
rs accounts
runescape gold
runescape money
runescape items
runescape power leveling
runescape powerleveling
runescape accounts
buy runescape
cheap runescape
runescape gold
runescape money
runescape items
runescape power leveling
runescape accounts
rs gold
rs money
rs items
rs power leveling
rs accounts
buy runescape
cheap runescape
runescape gold
runescape money
runescape items
runescape power leveling
runescape powerleveling
runescape accounts
rs gold
rs money
rs items
rs power leveling
rs powerleveling
rs accounts
buy runescape
cheap runescape

December 17, 2011 |

liuhai

Post a New Comment

Enter your information below to add a new comment.

My response is on my own website »

Author:

Author Email (optional):

Author URL (optional):

Post:

↓ | ↑

Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>