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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
May212018

New Nike Jordan Campaign Stars WNBA’s Maya Moore, Recreates Famous MJ Ad

By Barry Janoff

May 20, 2018: Maya Moore, a shining star in the WNBA, stars in her own campaign from Nike’s Jordan Brand, which not only puts a spotlight on Moore’s life but pays homage to the Jumpman 23 brand man himself, Michael Jordan.

The Jordan Brand TV spot, “Wings,” which broke Sunday during WNBA season-opening action on ESPN and NBA TV, follows the career of Moore, who was drafted by the Minnesota Lynx in 2011 out of University of Connecticut, as the WNBA’s overall No. 1 pick.

Since then she has lead the Lynx to four WNBA titles (2011, 2013, 2013 2017), was Finals MVP in 2013, the WNBA MVP in 2014 and is a five-time All-Star.

The anchor TV spot shows her as a youngster and playing ball as a four-year starter at Collins Hill HS (Suwanee, GA), follows with her four years at UConn (3.036 points, 150-4 records, four NCAA Final Four appearances, two national championships) and then into the WNBA.

She also has two gold medals as a member of the USA Women’s National Team (2012 London, 2016 Rio) and won three league titles playing in the Women’s Chinese Basketball Assn.

The spot comes with the adage, “No bird soars too high, If she soars with her own wings,” a reference to the iconic “Wings” photo and poster from 1989 with Jordan extending his arms to his sides as if they were wings.

The TV spot ends with Moore re-creating the Jordan ad and subsequent poster, and has been made into its own poster, showing Moore in her Lynx jersey and palming a WNBA basketball.

The effort also includes digital, social media and outdoor.

Moore and the Lynx received their 2017 championship rings during a pre-game ceremony on Sunday before facing the Los Angeles Sparks, which lost in five games to the Lynx last season but won the title versus the Lynx in 2016.

Jordan Brand parent company Nike is in the first year of an eight-year deal as the WNBA’s official on-court apparel provider (which it launched with the NBA this past season).

Entering the 2018 season, she already has nearly 4,400 points, 464 three-point field goals, more than 1,400 rebounds, nearly 400 steals and more than 800 assists. She also has played in 55 post-season games,

The spot plays out to the song, “Feeling Good,” sung by Nina Simone (“River running free, you know how I feel/Blossom on the tree, you know how I fee/It's a new dawn. It's a new day. It's a new life for me”).

The WNBA’s Tip Off Opening Week presented by Verizon also comes with marketing support from State Farm, FanDuel; media partners ESPN, NBA TV and Twitter and other league partners.

Under its new and extended alliance, FanDuel will continue to serve as the “official one-day fantasy partner” of the WNBA, every WNBA game will have a daily fantasy component, will have the right to stream select future WNBA games and will incorporate WNBA game highlights throughout its platforms.

According to FanDuel, by next season, FanDuel users will be able to pick, follow, and watch their WNBA fantasy teams, all in one integrated experience via the FanDuel app or Web site.

The WNBA has unveiled two campaigns to address these issues, an updated version of its umbrella “Watch Me Work” platform; and the new “Take a Seat, Take a Stand,” described as a women and girls empowerment program for the 2018 season.

Beginning with the start of the season, for each ticket purchased, the WNBA will donate $5 to one of six organizations working with the league (of the fans’ choosing). People can also choose to donate tickets directly to one of the organizations. 

In addition, for each ticket purchased, the WNBA will donate a ticket to “send a young woman or girl to a game to inspire her by the strength, talent and leadership of the women of the WNBA.”

 The six organizations are Planned Parenthood, It’s On Us, GLSEN, MENTOR, Bright Pink and The United State of Women.

PHOTOS COURTESY NIKE/JORDAN BRAND

WNBA, Marketing, Media, Fans, Athletes Hit ‘Play All’ Button

WNBA Players ‘Take A Seat, Take A Stand’

WNBA GM’s Pick Best of Best For 2018

Nike Begins WNBA Alliance At Draft

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