Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun032010

Michael Jordan Still Has (Video)Game As Cover, Playing Star Of 'NBA 2K11'

June 3, 2010: Just days after EA Sports announced that hockey legend Wayne Gretzky would appear on the cover of, and also be part of the action in, its NHL Slapshop game, 2K Sports has also gone to a sports legend. Taking the best of the best from pro basketball, the videogamer said that Michael Jordan would be its cover athlete for NBA 2K11 and also be included in game action.

Jordan recently became majority owner of the Charlotte Bobcats, also making this the first time that an NBA team owner has appeared on the cover of an NBA 2K game.

NBA 2K11 will be available Oct. 5, to coincide with the start of the 2010-11 NBA season. Marketing support will include print and Internet, including a dedicated Facebook page.

“It’s an honor to be featured on the cover of NBA 2K11,” Jordan, who was inducted into the Naismith Memorial Basketball Hall of Fame in 2009, said in statement. "I’m looking forward to getting back out onto the court, virtually. Let’s hope they get my dunk from the foul line right.”

The unveiling of the NBA 2K11 cover coincides with the start of the 2009-11 NBA Finals between the Los Angeles Lakers and the Boston Celtics. While a member of the Chicago Bulls, Jordan won six NBA titles, each time coached by current Lakers' head coach Phil Jackson.

Although he has been retired since 2003, Jordan still ranks among sports most marketable personalities and among the players most closely associated with the NBA. He also appears in a current campaign for Hanes and plays a major role with Nike's Jordan Brand division.

“Without a doubt, Michael Jordan is the greatest of all time and we’re excited to partner with a living legend,” Greg Thomas, president of product development for 2K Sports, a division of Take-Two Interactive Software, said in a statement. “Working with Jordan adds tremendously to our game and lets us do things with NBA 2K11 that we’ve never been able to do before.”

NBA 2K11 will be available for Xbox 360, PlayStation 2 and 3, PSP, PC DVD and Wii. Kobe Bryant appeared on the cover of NBA 2K10.

Marketers Make The Most Of Michael Jordan

Back to Home Page